The Total Paid Search Management Solution Click To Take A Tour

manageall paid search efficientlyeffectively The right tools to manage all of your paid search campaigns efficiently and effectively across major engines and geographical markets. The Total Paid Search Management Solution

 Search technology built by search specialists for search specialists  Proven technology with 6+ years and over 120,000 hours of development  Local language & support in 7 countries across the US, Europe & Asia  $300+mm of PPC business managed globally  98% client retention rate World-Class Paid Search Management Technology From Eyeblaster Partnered With One Of The World’s First Search Engine Campaign Management Systems – BidBuddy Premier Digital Marketing Solutions Innovative Search Technology

Comprehensive PPC Technology Delivers Centralized Control Over All Campaigns Fully-Automated Bid Management to Effectively Compete  Granular control of campaign budget in line with CPA and ROI targets  Campaign pausing and non-stop optimization Comprehensive, “At-a-Glance” Visibility into All Live Campaigns  Manage all campaigns across all engines in one place  Allows for quick, easy decision making and efficient use of time Stand-Alone Offering or Integrated with Eyeblaster’s Display Ad Server   Total control campaign management of search and display Powerful Keyword Research Tool  Automatically expands targeted keyword lists to include misspellings, and synonyms  Expands your reach, lowers your cost and increases ROI

Comprehensive PPC Campaign Management Technology Delivers Better Results Save Time Save Time Manage keywords, bids and reports across all search engines in one place Greater ROI Greater ROI Automate bid management to reach CPA targets Make Smarter Decisions Make Smarter Decisions At-a-glance view of competitive landscape and granular control Proven, Reliable and Scaleable Proven, Reliable and Scaleable PPC management for major brands globally since 1999 Comprehensive Visibility Comprehensive Visibility Reporting and tracking across engines and across display and search campaigns Cost Saving Cost Saving Highly competitive, predictable cost structure further increasing ROI

About Eyeblaster Features and Reports Click to Learn More About eb.search or Speak With Our Booth Personnel Client Services & Support Search & Display Integration Powerful Technology for Global Search Marketers Return To Start The Total Paid Search Management Solution

Return To Learn More Only eb.search delivers search management solutions that work - ensuring easy access to the most innovative technology that’s engineered to help you do more… faster, better, smarter. Powerful Technology for Global Search Marketers The Total Paid Search Management Solution

 Officially approved API connections  Officially approved API connections to Google, Yahoo! & MSN  Proprietary redirect tracking system  Proprietary redirect tracking system provides near 100% data accuracy  Configurable for multi-level security  Configurable for multi-level security – control access as required  Multi-byte  Multi-byte – fully international with 7 language versions  Can be customized & white labelled  Can be customized & white labelled to carry agency brand  Zero client install,  Zero client install, browser based  99.9% system up-time,  99.9% system up-time, 24/7/365 monitoring Powerful, Innovative Search Management Technology Engineered To Help You Succeed Powerful Technology Return To Learn More

Robust Features That Help You Save Time  Rely on fully-automated bid management  Rely on fully-automated bid management of keywords to a CPA/ROI target.  Quickly identify & assign value  Quickly identify & assign value to keywords that contributed to a conversion.  Easily identify potential click fraud  Easily identify potential click fraud with tracking of IP addresses that generate suspicious clicks.  Access hourly sales reports  Access hourly sales reports for immediate campaign response and optimization Robust Features Return To Learn More

Robust Features That Help You Save Time… And Work Smarter  Utilize pricing projection and keyword research tools  Utilize pricing projection and keyword research tools for better planning of budgets.  Benefit from weighted click optimization and conversion path reporting  Benefit from weighted click optimization and conversion path reporting to better understand the value of keywords in a customer’s path to conversion.  Gain visibility on traffic origin  Gain visibility on traffic origin from individual websites.  Close the loop between offline and online conversions  Close the loop between offline and online conversions generated through PPC campaigns. Robust Features Return To Learn More

Features and Reports One comprehensive solution - fully loaded with tools and innovative features to quickly help you manage accounts, understand campaign activity and generate better results. Return To Learn More The Total Paid Search Management Solution

A Single Interface To Manage Search Engine Campaigns And Accounts Powerful Features and Reports Direct top level access to all accounts Return To Learn More

A Single Interface To Manage Search Engine Campaigns And Accounts Quick, easy access to campaign and account information and settings Edit search engine account settings Set account timings (auto-pause) Download engine account info Edit eb.search account info Return To Learn More

A Single Interface To Manage Search Engine Campaigns And Accounts Ad group level drill-down; upload and edit listings through the interface Upload and edit creative Upload keywords and URLs Return To Learn More

Keyword Research Tool Allows For Additional Keywords, Misspellings And Synonyms, While De-Duping Against Existing Words Access keyword databases specific to a local market Return To Learn More

Keyword Research Tool Allows For Additional Keywords, Misspellings And Synonyms, While De-Duping Against Existing Words Advanced search Thesaurus and keyword misspellings Return To Learn More

Automated Bidding Strategies: CPA/ROI Bids Manages Keywords To A CPA/ROI Target On The Campaign or Keyword Level Choice between CPA or ROI managed strategies Manage to targets by individual keyword or for the whole group Set minimum traffic thresholds before automated strategies apply Apply specific time ranges for data analysis used for optimization Return To Learn More

Use the weighted click center to set % of conversion value for each click in the customer’s path to conversion.  Solution: Choose to attribute the conversion to: Number of clicks/impressions history you want to track (between 2 and 5) More accurate ROI data = Smarter optimization.  Benefit: Customers arrive at your site from a variety of different engines and times. Tracking conversions from only the first or last click does not provide true accounting of keyword contributions and values, putting your analysis and optimization at a disadvantage. Weighted Click Center More Accurate Analysis Of Keywords Contributing To Conversion Return To Learn More

Amend Order Functionality Closes The Gap Between Online And Offline Conversions For more accurate ROI and optimization, add offline conversions associated with a PPC campaign, and remove conversions where the online sales value is invalid (returns, bad charges, etc.) Return To Learn More

Comprehensive Reporting Greater Insight And Control Overview report provides campaign summary Return To Learn More

Comprehensive Reporting Greater Insight And Control Source report by engine Return To Learn More

Comprehensive Reporting Greater Insight And Control Referrer report shows sub-domains and affiliates Return To Learn More

Comprehensive Reporting Greater Insight And Control Account data by day/hour Return To Learn More

World leading technology demands world leading support. And with Eyeblaster, expert help is always where you need it, when you need it. Client Services & Support Return To Learn More The Total Paid Search Management Solution

Service And Support International Network Of Local Support  Our strength is in the knowledge and support of our global staff: account management, product development, technical support  An Account Manager is assigned for day-to-day support  Available for training and support services on site or remotely  Dedicated client services, available 9am to 6pm in the US, Europe and Asia Client Services Return To Learn More

Eyeblaster’s new unified reporting will let you understand the true value of your search and display activity - allowing for maximum control and optimization of the entire campaign. Search & Display Integration Return To Learn More The Total Paid Search Management Solution

 According to recent studies, users exposed to both display and search advertising converted at a higher average rate than users who were exposed only to one channel advertising  Measuring results from each channel individually without realizing potential synergies between these channels can shortchange optimization  By integrating search and display channel reporting, you can save time, reduce complexity and increase ROI potential for your entire digital campaign Integrating Search And Display Advertising Why Is It Important To You Search & Display Integration Return To Learn More

Eyeblaster’s Advertising Campaign Manager Makes Integration Easy Key Advantages  Eliminate double counting of conversion  Eliminate double counting of conversion Eyeblaster’s unified post-activity tracking system gives a clear picture of the customer’s journey across search and display ensures proper publisher credit  Eyeblaster analytics give you the advantage  Eyeblaster analytics give you the advantage Use unified, integrated tools designed to maximize campaign performance  Cross channel comparison  Cross channel comparison Enables you to view a search and display campaign overview in one report  More accurate ROI  More accurate ROI Track historic events (clicks/impressions) in the user’s path to conversion Search & Display Integration Return To Learn More

CAMPAIGN  Unified tags for search and display are used to prevent double-counting of conversion (de-duplication) and to simplify advertiser’s website tagging  With unified tags, you can find which event is responsible for conversion and optimize your resources effectively  Multiple ad networks claim credit for the same conversion  Advertisers often double or triple pay for duplicate conversions  Double-counting of conversions makes it difficult to determine which event is responsible for which conversion, making optimization inefficient Sale Network 1 Impression Network 2 Impression Network 1 counts conversion Network 2 counts conversion Unified tag eliminates duplication Accurate Conversion CAMPAIGN Network 1 counts conversion Network 2 counts conversion Duplicate Conversion One sale – two conversions counted Network 1 Impression Duplicate Conversion De-Duplication Sale Network 2 Impression De-Duplication Of Conversions Eliminate Double Counting Return To Learn More

Emerging Media Search Display  Consolidate reports and data analytics through Eyeblaster Analytics. Faster, easier and more efficient reporting with the Excel plug- in tool.  Get a bird’s eye view of cross channel campaigns from one source and save time.  It is getting harder to effectively manage campaigns as they run on multiple channels. Eyeblaster Analytics Eyeblaster Analytics Advantage Easy Monitoring Of Multiple Channels Return To Learn More

Compare CPA for each advertising channel View search and display in one report Measure conversion rate across channels Understand overall ROI between search and display. Unified Reporting Across Display and search Measure cross channel performance Return to deepen your search

Unified Tag Eliminates duplication and shows relationship between search and display events 5 CAMPAIGN DISPLAY SEARCH Day 1 Day 5 Day 10 Day 15 Mr. Smith clicks Ad for Joe’s Shoes 1 Yahoo counts conversion 4a Google counts conversion 4b Sale! 3 Mr. Smith searched for Joe’s Shoes 2 With unified tags, you can find which event is responsible for conversion and optimize your resources effectively Unified tags determine not only which event made the conversion, but how pivotal were multiple events in the path-to-conversion and the correlation between search and display Co-Relationship Between Display And Search Provides An In-Depth View Return To Learn More

Eyeblaster is the global provider of unified digital marketing solutions. From ad solutions that combine the very best of rich media, robust ad serving that spans across the digital landscape and innovative search management tools, to expert media services and in-game ad solutions, Eyeblaster provides it all. About Eyeblaster Return To Learn More The Total Paid Search Management Solution

 Digital advertising and campaign management technology since 1999  Recognized market leader: rich media, video, in-game ad solutions  Offices in all key digital markets providing 24/7/365 coverage Global Solutions Superior Technology And Expert Service Across 15 Countries Return To Learn More

Advertising Campaign Management (ACM) Suite Global Support Services  Centralized Global Control  Local presence and foreign market expertise  Overflow trafficking and creative production Emerging Media Channels  Expanded reach  Gaming  Mobile  Dedicated product team to develop and integrate Search Management  Centralized management across all engines  Automated bid mgmt. to ROI and CPA targets  Integrated ACM reporting Campaign Management  Complete Control  Workflow efficiency  In-depth reporting visibility  Automated optimization  Greater ROI  Extended consumer / brand interaction  Multiple ways to measure success  Greater response & conversion Rich Media Unified Digital Campaign Management Integrated Solutions That Work Return To Learn More

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