Company type: Private Limited Company Founded in: March 2013 Location: Alcamo Industry: B2B - B2C Sector: Quaternary Sector Line of business: Application software and website development Number of employees: 25

Science, technology and innovation - Enterprises using fixed broadband connections to the Internet Enterprises using fixed broadband connections to the Internet by region Years (a) (percentage of enterprises) REGIONS GEOGRAPHICAL AREAS Sicily26,149,059,369,672,877,178,3 81,477,9 Sardinia31,647,452,061,370,075,476,7 83,280,0 Italy31,250,556,769,675,681,182,8 83,184,1 Source: Istat

To evaluate our business idea we considered the following qualifications: Unique? Achievable? Realistic? Profitable?

Mission: providing products without paying extra money for quality, updating security software and technical support. Vision: higher level staff and easy solution to customer computer needs. Values: high quality, reasonable price and innovation.

Goals Social goal: recruitment of young and skilled personnel. Profitability goal: Return on invested capital in a short term Development goal: stay competitive in today’s market. Pricing goal: acquisition of a good foreign market chunk

 Product: product quality, information security, warranty, support  Price: we price a product according to market-led pricing so we take in account external factors such as the competition.  Place: the channels of distribution will be over the Internet.  Promotion: internet advertising, website, trade fairs, sample distribution/online.  Budget:10% of our investment will be addressed to marketing e sales costs.  Customer profile: company, no-profit company and consumers.

INTERNALINTERNAL STRENGTHSWEAKNESSES Determination Web developers familiar with HTML, JAVA SCRIPT language Application developers Online technical support Competitive prices First step towards international trade Personnel officers aren’t fluent in English especially in ESP language. Low experience with advertising EXTERNALEXTERNAL OPPORTUNITIESTHREATS Growing demand: more and more schools and small companies are using computers Competition in software products Changing consumer needs and habits We are new so we haven’t any goodwill in the industry and international company could be cautious towards company from Sicily.

Board of Directors Production Manager 13 Production Staff Sales and Marketing Manager 2 Sales and Marketing Staff Purchasing Manager 2 Purchasing Staff Finance and Accounts Manager 2 Finance and Accounts Staff Personnel Manager 2 Personnel Staff Administrator Manager 2 Administrator Staff Managing Director

 Occupational safety  Solar panels.  Environmental policy for e-waste recycling  Anti- pollution plants by regional funds (ARPA).  Certification ISO 2000.

 ICT is used to reach a wider range of customers, manage business, reduce costs and save money  Online promotion  Sales of products and services  Website development  Online market research  Online program updating

Sales , , , , ,00 Sales volume

Cash Flow Bank , , , ,00 Owners’ contribution , Accounts receivable , , , , ,00 Mortgages , , , , ,00 Net interests receivable , , , ,00 Other income 5.000, , , ,00

Accounts payable 300, , , , ,00 Investment Personnel , , ,00 Taxes 0, , , , ,00 Profits , , , , ,00 Financial expenses , , ,00 Other payments , , , , ,00 Bank balance at end of the year , , , ,00

Profit Sales Revenue and services , , , , ,00

Loss Raw materials300, , , , ,00 Services7.000, , , , ,00 Personnel Salaries/Wages , , ,00 social security charges , , , ,00 Severance indemnities work 5.000, , ,00 Amortization Fixed assets8.000, , ,00 Intangible assests 3.000, , ,00 Management fees , , , , ,00

Income , , , ,00 Expenses20.000, , , ,000

Production Sales Revenue ,00 Cost of goods sold Raw Materials Personnel Services 300, , ,00 Financial Financial Revenue- Financial cost20.000,00 Extraordinary gain/loss Extraordinary gain- Extraordinary loss-

ASSETSLIABILITIES AND OWNERS’ EQUITY A) Accounts receivableA) Equity 1) Capital to be paid ,001)Shareholders’ equity 2)Current year losses 3)Current year profit 4)Other operating expenses 5)Reserve , ,00 - B) Capital assetsB) Expenses and bad debts Reserve 1) Fixed assets1.1)Vehicles 1.2) Building 1.3) Furniture 1.4) Computer , ,00 1)Extimated tax liability 2) Reserve for bad debts ) Intangible assets 2.1) Plant 2.2) Patent 2.3) Start up 5.000,00 - C) Debts for Severance Indemnities Work (TFR) 3) Financial assets3.1) BTP 3.2) Government securities Debts for Severance Indemnities Work 5.000,00

C) Current AssetsD) Debts 1) Financial liquidity 1.1) Cash 1.2) Bank x c/c 1.3) Cheque ,00 1)Accounts payble 2)Notes payable 3)Mortgage payable 4)Accrued liabilities 300, , ,00 2) Accounts receivables 2.1) Receivables from customers 2.2) Notes receivable ,00 - E) Accrued expenses and deferred income 3) Unsold stock3.1) Raw materials 3.2) Semi-finished products 3.3) Finished products D) Accrued income and prepayed expenses Discount on loans