M O N T E N E G R O Negotiating Team for the Accession of the Montenegro to the European Union Working Group for Chapter 11 – Agriculture and Rural Development Promotion of Agricultural Products Brussels, 11. – 13. december Danijela Stolica Chief of the WG 11

M O N T E N E G R O Negotiating Team for the Accession of the Montenegro to the European Union Legal Basis REGULATION on conditions, method and time schedule of implementation of the measures of agricultural policy for 2012 Agrobudget – (MNE O.G.No 36/12) RURAL DEVELOPMENT MEASURES (2.) Measure for promotion of agriculture and agricultural products as one of the measures aimed at improving competitiveness of agriculture Chapter 11 Agriculture and Rural Development

Objective  Strengthening competitiveness through promotion of Montenegrin agricultural products, in the country and abroad  Establishing and strengthening links between tourism and agriculture  Increasing consumer awareness of product quality M O N T E N E G R O Negotiating Team for the Accession of the Montenegro to the European Union Chapter 11 Agriculture and Rural Development

M O N T E N E G R O Negotiating Team for the Accession of the Montenegro to the European Union The measure is implemented through support to various forms of promotional campaigns:  organisation of and participation in local and international fairs  exhibitions and other events  advertising through different communication channels  informative and educational activities aimed at consumers Chapter 11 Agriculture and Rural Development

M O N T E N E G R O Negotiating Team for the Accession of the Montenegro to the European Union The advantage is given to promotional and informative activities under the registered quality schemes that highlight products’ specific features with respect to their quality, production methodologies and their contribution to the reduction in harmful effects on the environment. The support is given in the form of co-financing on the basis of the submitted activity programme Chapter 11 Agriculture and Rural Development

M O N T E N E G R O Negotiating Team for the Accession of the Montenegro to the European Union Beneficaries Operators engaged in production and processing of agricultural products, local communities, non- governmental organisations and registered associations in agriculture. Chapter 11 Agriculture and Rural Development

M O N T E N E G R O Negotiating Team for the Accession of the Montenegro to the European Union Implementation procedure and Budget  The measure is implemented based on annual applications of potential beneficiaries and programmes submitted  Financing: Agrobudget ( € ) plus funds from International Organisation, Assosiations & NGOs  Chamber of Commerce supports participation in international fairs Chapter 11 Agriculture and Rural Development

Activites  International fairs  National fairs  Regional fairs - exhibitions (Blueberry Days, Days of Wine and Bleak, The First Scythe, The Feast of Olives, etc)  Local exhibitions and other events  Educational, informative and advertising activities  Regional livestock exhibitions (Berane, Podgorica, Pljevlja) and horse exhibition in Žabljak as well as education of farmers M O N T E N E G R O Negotiating Team for the Accession of the Montenegro to the European Union Chapter 11 Agriculture and Rural Development

M O N T E N E G R O Negotiating Team for the Accession of the Montenegro to the European Union “ Dobro iz Crne Gore” (promoted by the Chamber of Commerce) General goal of the project "Good from Montenegro" is contribution to the priority social interest of intensifying economic and social development of Montenegro. Elements of this interest are: - Optimal use of national resources - Qualitative and quantitative development and improvement of domestic production of goods and services - Increased GDP - Increased standard of living of the population - Decreased import dependency - Opening new jobs Chapter 11 Agriculture and Rural Development

Chamber of Commerce assigns collective trademark, which defines terms and conditions for acquiring trademark rights and appoints Technical Committee and the Project Council. In the visual marking system companies submit requests for acquiring trademark to the Quality Department within the Chamber, which delegates them to the Technical Committee for analysis and resolution, and the final decision is adopted by the Council. Basic criteria for assigning the trademark „Dobro iz Crne Gore“ will be high quality level of products. M O N T E N E G R O Negotiating Team for the Accession of the Montenegro to the European Union Chapter 11 Agriculture and Rural Development Assignment procedure

Implementation of the project Promotion activities PR activities Increase the number of trademark holders Educational activities Marketing researches M O N T E N E G R O Negotiating Team for the Accession of the Montenegro to the European Union Chapter 11 Agriculture and Rural Development

M O N T E N E G R O Negotiating Team for the Accession of the Montenegro to the European Union Trademark holders for Agricultural and food products 1 wine producers 5 meat processing companies 3 dairy producers Chapter 11 Agriculture and Rural Development