Is your website leaking donors? IS YOUR WEBSITE LEAKING DONORS? Chester Mojay-Sinclare Founder, Charity Checkout

Is your website leaking donors? BENEFITS: It is the fastest growing form of giving It offers an opportunity to increase awareness It can help grow your regular donor base It helps engage an international audience It is highly cost-effective STATS & FACTS: 13.5% growth in online donations between 2012 and Online giving to small charities grew by 18.4% in this period 1 22% of the times donors visit a charity’s website it is to give 2 Why does online giving matter? 1 Charitable Giving Report, How Nonprofit Fundraising Performed in Give as You Live Donor Survey

Is your website leaking donors? KEY TIPS: Focus on securing regular donors Utilise suggested giving amounts Display strong charity branding throughout Measure campaign results Encourage social sharing Thank donors personally Mobile optimisation What is the key to success?

Is your website leaking donors? COMMON MISTAKES: No Gift Aid declaration Lack of regular giving options Inability to pay via Direct Debit Third party branding throughout the payment process Distractions on the donation page Difficult to find the ‘Donate now’ button Too many giving options Cannot donate on mobile High transaction fees No online giving option Where do charities go wrong?

KEY POINTS: Third party branding Distractions on the donation page 38% more is given via a branded page Sponsorship fundraising platform

KEY POINTS: No online giving option No compelling message or imagery

Is your website leaking donors? REASONS: Lack of funding for a bespoke system Lack of technical expertise in-house Use of incorrect platforms Unclear objectives Lack of knowledge and understanding Why are mistakes so common?

Is your website leaking donors? DOES THIS SOUND FAMILIAR?

Is your website leaking donors? HARRISON’S FUND “[Our Charity Checkout page] integrates fully into our site – including automatic Gift Aid – and so allows us to keep donors on our own website. Before we started using them, our analytics showed that people would disappear once they clicked from our site into another to finalise their donation. Our stats now show that we are keeping the user with us after donation. I think donors trust the process more because they’re donating directly to us. And, since we’ve brought in a direct debit option using their system our donations have increased by 600%.” Alex Smith CEO Case Study

Is your website leaking donors? TOURETTES ACTION “ We have seen a sharp increase in online donations since registering with Charity Checkout. It has proven to be the most stress-free way of raising extra income and is far easier than requesting cash or cheques from our donors. ” Suzanne Dobson CEO Case Study

Is your website leaking donors? STATS AND FACTS: 55% of those who engage with charities via social media have been inspired to take further action, 59% of those donated money 1 50% follow their favorite charities on Facebook and 20% follow them on Twitter 2 30% of UK charity supporters say that social media has inspired them to give 2 Facebook refers 29.4% of traffic to donation pages on #GivingTuesday 3 Social Media 1 Waggener Edstrom 2 Give as You Live Donor Survey 3 Artez Interactive

2 Old College Court, 29 Priory Street, Ware, Hertfordshire, SG12 0DE For more information, contact us at : THANK YOU FOR LISTENING CHASE2016 Sponsors