NEWS on the WHARF Unique branding, marketing, sampling and sales promoting opportunities throughout the Canary Wharf district of London NEWS on the WHARF

The Audience Canary Wharf The most densely populated area in the UK. By far the most prestigious location in the country. Weekly footfall within the shopping malls 1.2million (source – FYI Research October 2009). The Global or European headquarters of the worlds largest financial companies. A working population of 110,000 with an additional 30,000+ visitors every day. Predominantly ABC1s, 25-40yrs, 53% female with high disposable incomes. Over 300 shops restaurants and bars in four shopping malls open 7 days a week. Trendsetting, aspirational and lifestyle orientated population.

NEWS on the WHARF About us The first retailer to open at Canary Wharf, owned and operated by Peter Wagg, Established 1 st Oct.1991 with more stores added as Canary Wharf expanded. Six stores strategically and conveniently located throughout the estate. The only newsagents within the Canary Wharf estate. All our stores are magazine orientated traditional newsagents. Newspapers, Magazines, Confectionery, Soft Drinks, Tobacco, and Stationery. Corporate & personal accounts and office deliveries. Exceptionally high footfall. Four of the top five National Lottery stores in the UK. Phone Top-up, PayPoint, Collect+ & Other Services. Full support and resources of the Canary Wharf Retail Marketing department.

The Opportunities NEWS on the WHARF is able to offer publishers and suppliers a unique and wide range of tailored and cost effective marketing and branding opportunities targeting the whole Canary Wharf community, including but not limited to: Eight 40” & 46” digital display screens in the windows of our stores seen by upwards of 1.2million people each week. Ten second slots on one minute loop of HD jpeg & video. In store display agreements on shelves or FSDUs. Sampling, both in-store or within the CW shopping malls. NEWS on the WHARF loyalty cards for monthly magazine. Posting on our website and Facebook pages. Access to the Canary Wharf website, database & twitter available for exclusive promotions. Bespoke individual title/product or group supplier/publisher/distributor packages available on fixed term agreements. Annual agreements with Economist, FT, IPC, Bauer, Hearst, Bloomberg, Telegraph and others. Other marketing and promotional activity considered – please don’t hesitate to ask. Guaranteed 100% compliance with all agreements. Open invitation to publishers for a personal tour of the Canary Wharf estate. Campaigns booked through agencies will not include Canary Wharf, to quote a locally based marketing director, ”agencies work on a percentage and your rates are too low for them to consider including NEWS on the WHARF in any marketing or branding campaigns, you will need to make contact with the individual brand and marketing directors.”

some recent examples Children's Comics - lucky dip Panini World Cup stickers. 70,000 pkts sold. Utilise residue samples as free gifts Monocle loyalty card for a free lunch Hello loyalty card for a free issue. Sales driven by in copy fashion vouchers. Hello promotion with Banana Republic. Three way promotion with an online retailer. Independence Day - USA candy & magazines.

Conclusion. Publishers should consider the many and varied opportunities to work directly with specialist independent newsagents like myself. If direct contact is not possible or practical, they should support the promotional groups arranged through their Distributors, Wholesalers and in particular the NFRN. The NFRN have a fast expanding and very ambitious programme to develop Newspro into a nationwide network of fully supported professionally run and totally committed newsagents. (WHS Locals etc) Publishers & Distributors should allow and challenge wholesalers to better manage availability and improve their service to independents. Not least with copy management, fulfilment and additional support and encouragement to those retailers actively promoting magazines. Promoting with multiples can be expensive, with low compliance and for the most part, no long term commitment to magazines as a category. My hope is that the whole industry, the PPA and NFRN included, can come together to activity ensure that everyone in the country has easy access to a totally committed and dedicated magazine range retailer.

NEWS on the WHARF Whatever your marketing ideas, planned promotional activity or branding campaign please do not hesitate to contact me. I will be only too happy to talk through your requirements, discuss any proposals and should you not be familiar with Canary Wharf, please allow me to escort you on a tour of the estate and the NEWS on the WHARF stores. Contact: Peter Wagg T: M: E: W: find us on Facebook