Apple iPhone More Brown than Green?. The Apple Juice 8 or 16 GB Memory 3.5” widescreen Multi-touch display Audio support for AAC, MP3 & more Visual Capabilities.

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Presentation transcript:

Apple iPhone More Brown than Green?

The Apple Juice 8 or 16 GB Memory 3.5” widescreen Multi-touch display Audio support for AAC, MP3 & more Visual Capabilities inc 640 by 480 pixel video 2.0 mega-pixel camera Wi-Fi b/g Bluetooth

The Issue It may be the latest in modern technology, but is the Apple iphone damaging to the environment & how has the price been affected by these concerns?

The Bitten Apple Greenpeace say the iphone contains two hazardous chemicals: Brominated Flame Retardants (BFR) Polyvinyl Chloride (PVC) Key assumptions : Headphone Cable contains toxic phthalates iphone battery is glued & soldered to handset, hindering the battery for electronic waste recycling

Apple iPhone environmental report -The report clearly states that Apple keeps to the rules of RoHS* against restricted substances. - This may not ultimately change the market value of the product but instead put off retailers who are going to sell the product. *Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment

From $600 to $399 in just 2 months! Business Ethics or The Customer comes 1 st ? When apple reduced it product by $200 after 68 days from release, many customers were left fuming! Adopters will always pay a full price, but didn’t expect such a price cut so soon. A 14 day full refund policy to claim back $200 was introduced.

iPod recycling program This scheme will make the iphone more environmentally friendly Customers will receive a discount on new iphones if the exchange their old mobile If Apple encourage this scheme with their own products it will play a hand in reducing global pollution

Victims of their own success? Will the iPhone be the end of the ipod, nano & touch? Fears: iPhone will cause sales of other Apple products to drop. Upon release Apple fear they could lose $1billion dollars as a result of the iPhone introduction So what do Apple want to do??

Victims of their own success? Strategy 1 Market the iPhone to Businessmen & high earners and ipods to teenagers & fashinistas. Strategy 2 Make the iPhone a high end product by increasing its price & lower the price of the ipod.

References (2007) Apple iPhone contains hazardous substances, Greenpeace claims, Retrieved Oct 08 from (2007) The iPhone price drop, Retrieved Oct 08 from (2007) 3 Ways the iPhone could be more environmentally friendly, Retrieved Nov 08 from (2007) The iPhone effect: What will happen to Apple’s other products? Retrieved Nov 08 from