Enriching lives by enabling independent optometrists to reach their full potential RESOURCES Click any of the options / links below Full Video Version (includes all content below) Individual Videos Insight – Nicole Braley Abacus – Maria Beard Essilor Enhancement Video – EOA Team Vendor Relations – Dan Walker Optical Dream & Maximizing Profitability Road Show – Walt West Online Payment – Donna Mikulecky Diabetes Protocol & Managed Care Update – Jim Greenwood Bausch & Lomb Video Full Power Point Presentation

Enriching lives by enabling independent optometrists to reach their full potential LOCAL MEMBER MEETING April 20, 2016

3 | Enriching lives by enabling independent optometrists to reach their full potential vsinsight.com WHAT IS INSIGHT? Insight is the new exclusive, interactive, innovative online community and digital heart of Vision Source ® Developed to enhance productivity, stimulate practice growth and cultivate collaboration and information exchange among members Easy-to-navigate interface designed to maximize user experience

4 | Enriching lives by enabling independent optometrists to reach their full potential vsinsight.com INSIGHT – VISION SOURCE ® LIVE Vision Source ® Live is a members-only social media space developed by Dr. Alan Glazier, a Vision Source ® Member and Administrator, and founder of ODs on Facebook. Digital Heart of Vision Source® Come and engage with your colleagues Share best practices Create groups, follow groups

5 | Enriching lives by enabling independent optometrists to reach their full potential vsinsight.com INSIGHT – Calendar Event management solutions for Vision Source ® members and events, offering the most effective way to learn about, plan, and manage your calendar. The tool offers: Easy event registration Convenient calendar integration Event location mapping Access to event materials as attachments

6 | Enriching lives by enabling independent optometrists to reach their full potential vsinsight.com INSIGHT – VENDOR INTERACTION The Vendor Interaction allows members to easily search for and identify vendors and program information. Features include: A complete vendor/program directory Q&A discussion board Transparent rating system

7 | Enriching lives by enabling independent optometrists to reach their full potential vsinsight.com INSIGHT – EYEBRARY The Eyebrary is a strategically managed publication collection, offering members a wide array of digital resources.

8 | Enriching lives by enabling independent optometrists to reach their full potential vsinsight.com INSIGHT – ABACUS Abacus is a financial module and business management tool to assist members in maximizing annual profitability. Features include: A productivity calculator Baseline performance metrics Quantitative performance projections

9 | Enriching lives by enabling independent optometrists to reach their full potential PLAN PROFITABILITY GROWTH WITH ABACUS The coordination of multiple resources and metrics into complex algorithms can be time consuming Create your own Financial Model Financial Model Time and Money are of essence to Optometrists and hiring a consultant requires both Hire your own consultant Consultant Solution: a FREE proprietary financial module providing optometrists with unprecedented metric insights Practice Productivity Calculator ABACUS

10 | Enriching lives by enabling independent optometrists to reach their full potential 2016 ELITE VENDORS

11 | Enriching lives by enabling independent optometrists to reach their full potential 2016 Essilor Pricing U.S. market price increase of 2% effective February 1 Vision Source ® members only have a price increase of 1% Vision Source ® practices can avoid a price increase by: Registering for The Optical Dream SM Engaging in the Optical Dream Growing or maintaining current lab business (see right) 2016 ESSILOR PROGRAM Vision Source members receive 1% price increase back quarterly if: Practice does < $30K per quarter Plus grows ELOA lab business 7.5% over prior year Practice does > $30K per quarter Plus maintains the same level of prior year’s lab business

12 | Enriching lives by enabling independent optometrists to reach their full potential OPPORTUNITYFOR THE MEMBERFOR THE PATIENT Patient earns $10 rebate when purchasing each of the following lenses/treatments: 1 st pair Clear: Varilux/Eyezen, Crizal, and Transitions Triple rebate opportunity when purchasing 2 nd pair Sunwear with Xperio UV First pair up to $30. Triple rebate opportunity by adding 2 nd pair sun ($90 total) Vision Source Member Exclusive Rebate Private Pay / MVC per Job. Sell either Varilux S Series/W3+/Enhanced and combined with the following lens treatments: Crizal - $12 Transitions - $8 Thin & Lite 1.60/1.67/ $10 Xperio UV - $12 Up to $30 Category F upgrade to N/O Reimbursement $20 Choice $9 Signature Total Revenue OpportunityUp to $50

13 | Enriching lives by enabling independent optometrists to reach their full potential PRODUCT PIPELINE Nine new products planned to bring to market for : ULTRA (#1 New Fit Lens in US)  ULTRA Multi-focal  ULTRA Toric  ULTRA Custom  ULTRA-Extended Wear Launched at The Exchange 2016 Expected to launch 4th quarter 2016 Vision Source exclusive launch  Biotrue Toric  Biotrue Next Gen  Luminesse  Myopia Control  SofLens Upgrade

14 | Enriching lives by enabling independent optometrists to reach their full potential B+L CREATING BEST-IN-CLASS ADVANTAGES FOR VS MEMBERS *$500 required minimum quarterly growth –1.3 boxes/wk of ULTRA® per QTR –.9 boxes/wk of Biotrue® Oneday per QTR 2016 Quarterly Sales Per Location Base Sales Reward (Off total purchases*) Growth Reward ULTRA Innovation Rebate $0-$1,9990% 10%3% $2,000-$5,9995% $6,000-$11,9997% $12,000+12% 8% 12 % Base Volume RebateList Price Discount (excluding UPP) 10%3% Vision Source ® Exclusive ULTRA Rebate on all ULTRA Sales Growth Rebate*

15 | Enriching lives by enabling independent optometrists to reach their full potential ULTRA VS. AIR OPTIX $29 savings to patient $36 more revenue to doctor

16 | Enriching lives by enabling independent optometrists to reach their full potential MARKETING Vision Source ® doctors have priority on doctor locator pages on B+L website $2.5MM+ marketing investment in relationship with member practices Television National campaign tagging Vision Source ® Five regional market campaigns Digital National marketing campaigns

17 | Enriching lives by enabling independent optometrists to reach their full potential MEMBER PROGRAM Quarterly Sales At least match 2015 quarterly sales in 2016, and receive the rebate below: $5,000 - $14,9993% Loyalty Rebate $15,000 - $24,9996% Loyalty Rebate $25,000-$34,9999% Loyalty Rebate ≥$35,000 12% Loyalty Rebate Plus $2,500 Minimum15% Incremental Growth Rebate 2% market price increase in Vision Source ® members excluded from this increase 12% loyalty rebate added Fresh Day product exclusive to Vision Source ® with 20% guaranteed differential Private label solutions program to be launched at The Exchange ®

18 | Enriching lives by enabling independent optometrists to reach their full potential MEMBER PROGRAM

19 | Enriching lives by enabling independent optometrists to reach their full potential Welcome our newest Elite vendor to the OD equipment category Great new Diabetic Initiative pricing on Optovue OCT equipment I-Vue OCT $39,950 I-Fusion OCT $49,950 Member must successfully complete Initiative course

Enriching lives by enabling independent optometrists to reach their full potential 20 | Enriching lives by enabling independent optometrists to reach their full potential INITIATIVE OVERVIEW Increase organic growth - same office sales, YOY Increase Patient Satisfaction Increase Optical Sales Increase Contact Lens Sales Increase practice revenue/growth Improve ROI for participating vendors Increase vendor interest in participation and funding

Enriching lives by enabling independent optometrists to reach their full potential 22 | Enriching lives by enabling independent optometrists to reach their full potential MEETING CURRENT AND FUTURE CHALLENGES AND PROFITING FROM IT The Challenges and opportunities ahead for Independent OD’s How Vision Source advantages you as a member How to Reduce A/R and Increase Cash Flow – Step by Step Practice Metrics Management – Make your practice metrics come alive Creating your practice production calendar Learn today – Implement tomorrow Step by step implementation guides for each topic The impact of the Optical Dream Proven to increase practice performance Frame Dream presentation Tactical Approach that can be implemented NOW! To register, click profitability-expert-series/event-summary b0fb1e48ae88a9a719228a7ccb.aspx

Enriching lives by enabling independent optometrists to reach their full potential 23 | Enriching lives by enabling independent optometrists to reach their full potential PROGRAM OVERVIEW Doctor Breakout Overview Practice Performance Modeling Demonstration – Make your practice metrics come alive See the Impact of increasing optical capture rate, percentage of multiple pair, and anti- reflective treatment sales as they see the resulting increase in gross revenue and bottom- line profit Staff Breakout Overview – Vendor related promotions for staff VS Live (the social media component) Preview of VSR component

24 | Enriching lives by enabling independent optometrists to reach their full potential Essilor Experts is a comprehensive program to support the growth of the independent Eye Care Professional by: Attracting new patients to drive practice growth, Engaging patients in the practice to increase capture rate and average sales price Enhancing the patient experience to create loyalty and increase lifetime value of the patient relationship WHAT IS ESSILOR EXPERTS TM ? Through a collaborative partnership with Essilor, ECPs will have the key resources needed to grow their practices through advertising, merchandising, business consulting, portfolio reviews, and specialized staff training in your office.

25 | Enriching lives by enabling independent optometrists to reach their full potential KEY FACTORS FOR A HEALTHY, GROWING PRACTICE Patient Satisfaction Revenue Growth Profitable Growth ATTRACT & retain patients in the practice ENGAGE patients from exam to optical OPTIMIZE the patient experience

26 | Enriching lives by enabling independent optometrists to reach their full potential ATTRACT PATIENTS TO YOUR PRACTICE Cleinman, Alan. “The Economics of Marketing.” Eyecare Business Aug 2012 ENGAGE OPTIMIZE 1% of revenue is dedicated to marketing by most independent practices Leverage extensive consumer advertising experience of Essilor Laser-focused digital and direct advertising Premium positioning on all Essilor ECP locators ATTRACT

27 | Enriching lives by enabling independent optometrists to reach their full potential ENGAGE PATIENTS FROM EXAM TO OPTICAL ATTRACT ENGAGE OPTIMIZE Independent ECPs capture 69% of eye exams; however only 46% of prescription eye glasses sales. Specialized staff training and development Proven doctor-directed process fundamentals Branded in-office experience tools VisionWatch, a continuous study from The Vision Council

28 | Enriching lives by enabling independent optometrists to reach their full potential ENGAGE PATIENTS FROM EXAM TO OPTICAL ATTRACT OPTIMIZE ENGAGE Product portfolio optimization to simplify dispensing Business consulting services to identify new opportunities and achieve your goals Dashboard metrics More than 50% of total practice revenue is driven by staff recommendations MBA Surveys

29 | Enriching lives by enabling independent optometrists to reach their full potential A MUTUAL PARTNERSHIP 80% of lab services ordered through a participating Essilor Lab ATTRACT ENGAGE OPTIMIZE Installation and display of in-office merchandising tools 80% of eligible PAL and Treatment lens products Essilor and/or Vision Source ® branded Staff attendance at training & development workshops Engagement in quarterly business review Appointment of key staff member to drive implementation

30 | Enriching lives by enabling independent optometrists to reach their full potential REMEMBER: Submit Your Royalty Payment Online Go to and click on “Member Login” to access Insight. ONLINE PAYMENT

31 | Enriching lives by enabling independent optometrists to reach their full potential Log in and select the gold “My Office” icon on the homepage. You can also access the page by hovering over the “My Insight” icon and selecting “My Offices” from any page within Insight. MY OFFICE

32 | Enriching lives by enabling independent optometrists to reach their full potential Under the “Account History” tab, select the pencil icon to report your sales for any outstanding months. Report your sales and click save. REPORTING YOUR SALES

33 | Enriching lives by enabling independent optometrists to reach their full potential Select the amount you want to pay. Enter your billing information and select your payment method (either checking or savings). Save your payment method for future use. Finally, select “Confirm Payment” to submit your payment online. PAYMENT CENTER