INTERNET USER - INDONESIA *in millions 59,6 72,7 83,6 93,4 Source: eMarketer, DID YOU KNOW?

Penetrasi Pengguna Internet Six countries from Southeast Asia is home to an online population in excess of 62 million.

ONLINE AUDIENCE in INDONESIA Source: Comscore Media Metrix, 2013

51,5 48,4 femalemale DEMOGRAPHIC Source: : APJII, Profil Internet Indonesia, Des 2012

Globally, Women are More Likely to Visit Family, Home, and Retail Sites; Men Gravitate Towards Sports, Auto, and Technology EMERGING INTERNET MARKET ARE VERY YOUNG. UNDER 35 yo Source: Comscore Media Metrix, 2013

SOCIAL NETWORKING Source: Comscore Media Metrix, ,55,926,480,2 4,9 MILLIONS

SOCIAL NETWORKING by percent Source: BBG & Galup, Oct ,6 37,6 29,4 95,7 PERCENT

SOCIAL MEDIA USE ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM OWN AN ACCOUNT USED in THE PAST MONTH Source: We Are Social SG JAN 2014

SOCIAL MEDIA PENETRATION as A PERCENTAGE of THE TOTAL POPULTION AVERAGE TIME SOCIAL MEDIA USERS SPEND EACH DAY PERCENTAGE of MOBILE USERS USING SOCIAL MEDIA APPS on THEIR HOME PERCENTAGE of MOBILE USERS USING LOCATION- BASED SERVICES SOCIAL INDICATORS 15152H54M

NUMBER of ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGES of TOTAL POPULATION PERCENTAGE of MOBILE SOCIAL as a PERCENTAGE of the TOTAL POPULATION MOBILE STATS 80,1M323252M2121 ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA on a MOBILE DEVICE ##

4 th LARGEST FACEBOOK POPULATION IN THE WORLD INDONESIA is 20 MILLION MORE USERS THAN THE UK Source: wikipedia 2013, Alexis Gravel

70 FACEBOOK USERS in INDONESIA are UNDER 25 YO

7575 FACEBOOK USERS in INDONESIA ACCESSING THROUGH MOBILE

385 are SENT per DAY TWEETS Source: SEMIOCAST, JUL 2013

Source: Linkedin 2012, Socialbakers TOTAL LINKEDIN USERS #3 FASTEST GROWING POPULATION RANK 18 Socialbakers (Global,2014) LINKEDIN in INDONESIA 11,01 PENETRATION of ONLINE POPULATION 3 INDUSTRY OIL & ENERGY, TELECOMMUNICATION, TI & SERVICE

USER at the AGE IS WEB VIDEO SEARCHING 46 Source: ComScore Video Metrix 2012

ALMOST HALF OF USERS WHO WATCH VIDEO ONLINE IN INDONESIA ARE yo Source: ComScore Video Metrix 2012

UNIQUE USER PER MONTH 1 BILLION Source: Youtube, 2013

VIEWS PER MONTH 6 BILLION Source: Youtube, 2013

TIME ON SITE PER SESSION 18 MINUTES Source: Youtube, 2013

HOURS OF VIDEO VIEWED/DAY Source: Youtube, 2013

COME FROM MOBILE 22 OF VIEWS Source: Youtube, 2013

WORLD-WIDE MALAYSIA INDONESIA SINGAPORE 76,1 92, ,5 Reach of News/information category: Source: Comscore Media Metrix, 2013 DIGITAL MEDIA

Source: ALEXA.com Jan 2014 DETIK.COM KOMPAS.COM VIVA.CO.ID MERDEKA.COM TRIBUNNEWS.COM THE BIG PLAYER in INDONESIA KAPANLAGI.COM OKEZONE.COM LIPUTAN6.COM BOLA.NET TEMPO.CO

Articles per day (Dec’2013) Total Published Content Dec’2013 JAN’2014  posts Members (Jan’ 2014) Source: Kompasiana TEAM BLOG Total Facebook likes Twitter follower RANK 29 Alexa.com (Jan’2014)

3,1 4,6 5,9 7,4* ,7% 8%8% 9%9% 10% digital buyers in Indonesia percentage of Internet user * In millions DIGITAL BUYERS Source: eMarketer Jan 2013 HIGHLIGHT on SEA (SOUTH EAST ASIA)

MOST USED E-COMMERCE SITES ,2 19,5 13,6 8,9 8,5 FACEBOOK KASKUS GROUPON TOKOBAGUS LIVINGSOCIAL AMAZON Source: Veritrans & Dailysocial, 2012 DIGITAL BUYERS

DIGITAL BUYERS 11 ONLINE CONSUMER is GROWING in INDONESIA Source: Survei Index E-Commerce, Rakuten 2013

DIGITAL BUYERS USD239 or IDR 2,3 MILLION THE AVERAGE MONEY SPENT in INDONESIA Source: Survei Index E-Commerce, Rakuten 2013

DIGITAL BUYERS 54,1 USE SMARTPHONES TO SHOP ONLINE (in past 3 months) Source: Mastercard’s Index for 2012

DIGITAL BUYERS Source: Survei Index E-Commerce, Rakuten SHARE PRODUCT VIA SOCIAL MEDIA 14 ONLINE SHOPPING BY HP/TABLET/GADGET INDONESIAN LIKES TO.. 28 SHOPPERS STILL BUY ON STORE/OFFLINE

CLOTHING HANDPHONE TICKET FOR TRIP/SHOW NOTEBOOK BAGS BOOKS ELECTRONIC GADGET SHOES COSMETIC BOOKING TOYS Source: APJII 2012 female male MOST BOUGHT PRODUCT IN PERCENT 71,139,1 1 9,0 8,8 39,1 2,1 8,7 3,8 11,1 5,2 2,2 0,8 5,0 0,3 4,8 4,7 0,3 4,6 DIGITAL BUYERS

DIGITAL BUYERS Source: APJII 2012 PAYMENT ONLINE BANK TRANSFER KLIK BCA CREDIT CARD CASH on DELIVERY MANDIRI INTERNET Source: Veritrans & Dailysocial DIGITAL BUYERS

SOCIAL MEDIA ENTERTAINMENT GENERAL INFO GAMES SHOPPING LOCAL SEARCH GROWTH in MOBILE USAGE is COMING FROM SOCIAL MEDIA & ENTERTAINEMNT Source: Google/Nielsen Life360 Mobile Search Moments Q DIGITAL MOBILE GLOBAL MOBILE USERS SEARCH

at HOMEON the GO In STORE At WORKAt SCHOOL Source: Google/Nielsen Life360 Mobile Search Moments Q DIGITAL MOBILE GLOBAL MOBILE SEARCH CONTEXT VARY BY TYPE OF SEARCH RESTAURANTSHOPPINGFOODTECHTRAVEL

DIGITAL MOBILE SOCIAL MEDIA ENTERTAINMENT GENERAL INFO GAMES SHOPPING LOCAL SEARCH GROWTH in MOBILE USAGE is COMING FROM SOCIAL MEDIA & ENTERTAINMENT Source: InMobi, Mobile Media Consumption WHAT INDONESIAN SEARCH

DIGITAL MOBILE DIGITAL MOBILE IN BED WAITING WATCHING TV SPEND TIME W/ FAMILY COMMUTER LINE MEETING/CLASS BATHROOM In INDONESIA, PEOPLE LIKE TO USE MOBILE PHONE when THEY’RE ALONE Source: InMobi, Mobile Media Consumption WHERE PEOPLE ONLINE?

DIGITAL MOBILE INSTANT MESSAGING WHATSAPP BBM LINE FB MESSENGER WECHAT KAKAOTALK SKYPE INDONESIANS ARE A VERY SOCIAL AND “CHATTY” MARKET INDONESIAN LIKES TO CHAT...A LOT Source: On Device Research 2013

AVERAGE TIME THAT INTERNET USER SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP 5 HOURS 27 MINUTES Source: We Are Social SG JAN 2014

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 14% Source: We Are Social SG JAN 2014

SMARTPHONE PENETRATION of TOTAL POPULATION 14 Source: We Are Social SG JAN 2014

SMARTPHONE USERS SEARCH FOR LOCAL INFO BY PHONE 14 Source: We Are Social SG JAN 2014

14 SMARTPHONE USERS RESEARCH FOR PRODUCT Source: We Are Social SG JAN 2014

SMARTPHONE USERS PURCHASE ONLINE by PHONE 57 Source: We Are Social SG JAN 2014

3 INDONESIA IS THE 3RD CONSUME MEDIA in SEA THERE ARE AROUND 75 MILLION NEWS READER in INDONESIA INDONESIA HAVE THE LARGEST ONLINE/DIGITAL in SEA FB PENETRATION, TWITTER LARGEST VIDEO IS MASSIVE in INDONESIA.. ESPECIALLY YOUTUBE 6 BILLION VIEWS PER MONTH

3 INDONESIAN SPENT ALMOST IDR 2,3 MILLION ONLINE 28 % OF THEM, STILL LIKE TO BUY OFFLINE/ CONVENSIONAL BY 2015, 7,4 MILLION DIGITAL BUYERS in INDONESIA FACEBOOK IS NUMBER 1 on ONLINE SHOPPING, but THE TREND IS DECREASING Source : Seno, Digital Creative & Social Media Enthusiast