1 February 2014 VISION AND ROADMAP FOR COMMERCE PRESENTED UNDER NDA SUBJECT TO CHANGE

2 We’re in the Age of the Consumer

3 Every customer’s journey to success is different 3 Digital touchpoints Physical touchpoints AWARENESSCONSIDERATIONACTIONSERVICELOYALTY TV Radio PRWord of mouth Direct mail StoreCall centerCall center IVRPromotion on invoice Online Ads Viral Digital billboards Search Landing page Blog 3 rd Party sites WebsiteMobileIM/ChatBlog Newsletter Managed touchpoint Unmanaged touchpoint Customer 3 Customer 2 Customer 1 Decisions Are Not Made in Straight Lines

4 The Challenge: Complexity 4 40% of organizations cite ‘complexity’ as the greatest barrier to improving customer experience across every engagement channel.

5 Increasingly complex marketing technology landscape 5 Complex, Confusing, Crowded, and Congested And getting worse...

6 Sitecore and Commerce: seamless integration  Sitecore is committed to evolving the Customer Engagement Platform into a market-leading *CXM solution  Commerce is a key foundational component of any CXM solution  Other marketing scenarios become fully enabled when used in a commerce context (e.g. – campaign through conversion)  Partner solutions + world-class commerce integration layer allow freedom of choice *CXM as defined by Forrester in 2011 report “The Emergence Of Customer Experience Management Solutions”

7 The Customer Engagement Platform with Commerce Online Experiences Offline Experiences Brick and Mortar Experiences Experiences for the Marketer Web Mobile Web Mobile Apps Social Networks Private Communities Video Print Unified Customer Data Dashboards and Deep Insights Marketer-friendly Merchandising Real-Time Personalization End-to-End Cross-Channel / Multi-Touchpoint Campaigns Kiosk Point of Sale Mobile POS/Sales Force Automation Digital Signage Loyalty Programs Call Center Supply Chain

8 Create Engaging Commerce Experiences Conversion

9 What Sitecore brings to Commerce Content Meets CommerceCampaigns Meets CommerceExtending to Omni-Channel Visual Merchandising Unified editing of Catalog, Content, and Media Assets Unified Faceted Search of all Content Personalization on Full Profile Attributes + Purchase History Analytics to Measure Conversion & Customer Value Ability to react to business changes in real-time Seamless experience between Online and In-Store Ability to personalize and analyze based on in-store as well as online behaviors Advanced back-office capabilities such as Loyalty Programs, Call Center, Order Management

10 Defining the Commerce Market Significant scale, performance, and customization requirements to adapt the platform to the business. Significant brick-and- mortar presence/integration. Advanced personalized marketing campaigns spanning digital experience content, digital commerce content, and in-store / brick-and-mortar behaviors. Multiple stores with advanced requirements around campaigns, order capture, and merchandising coupled with some degree of personalized campaigns and store integration. Business processes adapted to platform capabilities with some implementation-specific customizations. Single store turnkey solutions with basic commerce capabilities. Business processes are adapted in accordance with software out of box experience. Enterprise Medium Small

11 Sitecore’s Solutions for Commerce Significant scale, performance, and customization requirements to adapt the platform to the business. Significant brick-and- mortar presence/integration. Advanced personalized marketing campaigns spanning digital experience content, digital commerce content, and in-store / brick-and-mortar behaviors. Multiple stores with advanced requirements around campaigns, order capture, and merchandising coupled with some degree of personalized campaigns and store integration. Business processes adapted to platform capabilities with some implementation-specific customizations. Single store turnkey solutions with basic commerce capabilities. Business processes are adapted in accordance with software out of box experience. Specialized Vertical Solutions Horizontal Turnkey Solns Sitecore Enterprise Medium Small

12 Sitecore connects to Horizontal Turnkey Solutions & Specialized Vertical Solutions

13 OBEC: Taking Integration to the Next Level  What is it? An open integration layer for seamlessly integrating 3rd party commerce platforms into Sitecore CEP Same integration layer as being utilized for Commerce Server integration  What does it provide? Integration Service Layers for Cart, Pricing, Products, Customers, Inventory, Shipments, Payments, and Checkouts Extensions to engagement plans for Commerce scenarios Extensions of the Sitecore rules engine for Commerce scenarios  How does it work? Exposes commerce platform objects natively in Sitecore Trigger events, set goals, and profile commerce items and users during visits Perform actions based on commerce-specific conditions in DMS  Real-time testing/targeting on buying history or user demographic  Targeting of any other behavior reachable through the rules engine Commerce-enabled reporting

14 Sitecore CEP with Dynamics AX  Intrinsic Commerce capabilities in CEP: Catalog, Inventory, User/Organization Profiles, Discounts, & Order Capture  Seamlessly integrate Commerce into Web, Mobile Web, Social, Video, , and Print experiences  Dedicated business user experience for Merchandise marketers  Visual merchandising via Page Editor and Content Tree  Faceted search spanning content + commerce merchandise data  Campaigns can fully target commerce entities (e.g. – products, profile attributes, basket contents, order history, etc.)  Integrated Payments, Taxes, and Shipping  Omni-Channel Store Integration Buy Online, Pickup In Store Store Location Retail Point of Sale  Loyalty Programs  Order Management  Customer Service / Call Center  Supply Chain and Fulfillment  Full ERP services (e.g. – Financials)  Upgrades from existing Commerce Server and Dynamics AX deployments

15 When will these technologies be available? Today Partner Solutions Spring-Summer 2014 Partner Solutions with OBEC Integration Summer-Fall 2014 Sitecore CEP with Dynamics AX Beyond Evolution into market leading enterprise commerce platform

16 DEEP-DIVE: MARKETER-FRIENDLY COMMERCE Under-the-Hood Technical Details

17 Next-Generation Merchandising Experience

18 Next-Generation Merchandising Experience  Completely re-imagined single interface focused on a task based approach aimed at merchandising-oriented marketers  Faceted search is the primary start point of most tasks, moving away from tree- based “drilldowns”  Tools are web based and optimized for touch/tablet use  Not locked to server releases; tools will be constantly evolving and improving (e.g. “app-store” model with easy in-place updates)  Built using next-generation Sitecore UI framework (SPEAK)  Source provided for developer extensibility

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22 Native Sitecore Commerce/CMS Experience

23 Inline Merchandising on Catalog Pages

24 Personalizing a User’s Experience in Real-Time, in the Moment

25 Target Content based on Commerce Profile Properties

26 Integrated Faceted Search drills to specific product fast