Evaluating Campaign Spikes Rebecca Perlmutter October 2013.

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Presentation transcript:

Evaluating Campaign Spikes Rebecca Perlmutter October 2013

WHAT IS A SPIKE? Short Term High Profile Public Facing Policy Win Power Building

THE ARMS TRADE TREATY (ATT)

STEP 1: PLAN

DECIDE WHAT TO EVALUATE

MEL PLAN OUTLINE Objectives/ Framing Questions Outcomes Indicators (with quant data & targets) Lead Responsible How & When Data Will Be Collected

TEAM ROLES

STEP 1: PLAN STEP 2: MONITOR

ADS & CREATIVE PRODUCTS

TRADITIONAL & SOCIAL MEDIA

ALLIES & INFLUENTIALS

POLICY INFLUENCE

ENGAGING OXFAM SUPPORTERS

STEP 1: PLAN STEP 2: MONITOR STEP 3: EVALUATE

DEBRIEF

REPORT OUTLINE Intro Key Outcomes Conclusions/Key Lessons Next Steps

PRODUCTS

STEP 1: PLAN STEP 2: MONITOR STEP 3: EVALUATE STEP 4: SHARE LEARNINGS

LEARNING & UTILIZATION

THANK YOU!