Monday, December 13, 2010 Title of Presentation Presenter Name, Title, Organization

About the BetterBricks Initiative Commercial building initiative of the: NORTHWEST ENERGY EFFICIENCY ALLIANCE (NEEA) Advocates for changes to energy-related business practices in Northwest buildings.

About the BetterBricks Initiative POWERFUL ENERGY IDEAS FOR: Designers | Owners | Operators Access a knowledge base to improve building efficiency and achieve sustainability goals through: 1.EDUCATION & TRAINING 2.BEST PRACTICES 3.ONLINE RESOURCES

Occupant Behavior A NEW ERA OF ENERGY SAVINGS OPPORTUNITY Identify areas where occupants affect building energy use Engage building occupants to modify their behavior Evaluate tools that can help Find resources to assist with occupant behavior strategies

Identify areas where occupants affect building energy use

Energy Savings in Buildings

Which Occupants, What Behaviors? BUILDING OCCUPANTS – TENANTS OR EMPLOYEES – AFFECT BUILDING ENERGY USE Thermal comfort Plug load devicesComputer & monitor (More on these end uses later) In doing their work, occupants affect total building energy use. Positive behavior change can improve energy efficiency.

Motivation for Change PROPERTY MANAGER/OWNER MOTIVATION Energy and cost savings Improved asset value External energy performance disclosure TENANT/EMPLOYEE MOTIVATION Personal value Sustainability in organization mission Cost control (direct or indirect depending on lease) External public disclosure

Individual and Organizational Change Individual Change Organizational Change Motivation x Ability x Trigger Motivation x Ability x Culture (Let’s focus on individual change)

Sensitivity Analysis – Occupant Behaviors DesignOps Occupants Courtesy of New Buildings Institute

Occupant Behaviors Matter (and so do comfort complaints) More energyLess energy

Areas Amenable to Change in Behavior BUY ENERGY STAR TURN THINGS OFF COMPUTER & MONITOR MYTH: Turning off lights for short duration uses more energy than leaving them on MYTH: Portable space heaters don’t add much to building energy costs MYTH: Most computers are already set to low power sleep mode

Occupant Expectations

EXPANDED THERMAL COMFORT RANGE More latitude with employees than tenants Involve building operators Strategy for reacting to comfort issues Thermal Comfort

Plug Loads

THERMAL COMFORT (sort of) PLUG LOADS Vampire loads Energy saving plug strips WORK WITH PROCUREMENT Central printers/copiers Servers

Plug Loads Are Growing Courtesy of Lucid

Plug Loads Courtesy of Lucid

Enable low power sleep mode Capability is rarely turned on Energy star has step by step instructions Computer Energy Management

Engage building occupants to modify their behavior

Communicating with Occupants TENANTS Focus on individual behavior Messaging carefully crafted Finding org champions Emphasizing small steps EMPLOYEES Focus on cultural change Higher level of expectation Still need champions Goals more easily quantified

Communication Methods (don’t dismiss “old school”) NEWSLETTERS: Stories are more persuasive than facts ALERTS: Involve an organizational champion POSTERS: Free ones from energy star BUILDING EVENTS: Keep things fun CHALLENGES/COMPETITIONS: Within building or between buildings

Competitions Get Results KILOWATT CRACKDOWN – SEATTLE Commercial Real Estate competition for building savings CARBON4SQUARE – PORTLAND Commercial Real Estate Competition for carbon savings SEATTLE 2030 DISTRICT CASE STUDY: PECI KILOWATT CUP 3 floors of office compete for plug load reduction After 2 weeks a total 14% plug load savings

Communication Methods (“new school” high tech may be good too) ENERGY DASHBOARDS Consider where to put them What information TO DISPLAY Consider cost and effectiveness ENERGY DASHBOARDS

Roles in Communication Process FOR TENANT SPACES* PROPERTY MANAGER AND FACILITIES STAFF MUST BE ON THE SAME PAGE PROPERTY MANAGER APPROACH: LIKE ANY OTHER WORK INITIATIVE Executive buy in Planning Implementation Feedback PROPERTY MANAGER SHOULD OWN COMMUNICATION STRATEGY (AND DELIVERY) *Employee organizations define roles based on their individual structure

Evaluate tools that can help

Behavior Change Theory BEHAVIOR CHANGE IS WELL STUDIED WITH CLEAR LESSONS ON BEST PRACTICE

28 SEM for the High Performance Portfolio Action framework that makes energy efficiency an asset in commercial buildings  Financial, organizational, process and technical roadmap  Results in increased building performance, human capital and asset value CommitPlanImplementCapitalize Produce business case Engage leaders Benchmark use Assess practices Scope and prioritize Control costs Attract new markets Increase cash flow Improve O & M Evaluate & train Measure & report Apply utility incentives

SMALL STEPS MORE EFFECTIVE Use an incremental approach to improvement More likely to be adopted and persist E.G. Focus on a single action not a long list of “things to do” Small Steps

Make it Fun, Be Consistent KEEP IT FUN Friendly competitions Small prizes, like gift cards Lobby events Floor by floor challenges COMMUNICATE CONSISTENTLY 2 way communications – Tenants have ideas and input Consistency is important

Easy to Understand MAKE IT EASY TO UNDERSTAND Energy star has tools Posters Guides Tip sheets CREATIVE USE OF EMOTICONS (It’s more than just a happy face)

Work with Energy Champions IDENTIFY ENERGY CHAMPIONS Tenant org point of contact Source of ideas Opportunity for feedback

Talking Point Checklist

Find resources to assist with occupant behavior strategies

Resources ENERGY STAR BEHAVIOR, ENERGY, & CLIMATE CHANGE CONFERENCE BETTERBRICKS

Questions or Comments?

Monday, December 13, 2010 Thank you. Presenter Name, Title, Organization