EASTLAN RATINGS, LLC SURVEY RESULTS – 2016 WYOMING ASSOCIATION OF BROADCASTERS

WAB Media Surveys 0 Wyoming Association of Broadcasters contracted with Eastlan to gauge media usage in Wyoming

WAB Media Surveys 0 Goals 0 Comprehensive study of ALL MEDIA usage in Wyoming 0 Have data that is specific ONLY to Wyoming double blind surveys (cell and landline) 0 Diverse across counties and cities 0 Baseline data to identify trends in media usage, adoption of new media, use of traditional media, etc. 0 Share data with all those who use, buy and utilize broadcast

HOW OFTEN DO YOU WATCH TELEVISION? Several times a day 40% (2011) 58% (2013) 53% (2015) At least 1x per day 37% (2011) 24% (2013) 29% (2015) Couple times a week 13% (2011) 9% (2013) 9% (2015) 91% watch TV at least weekly 2013 & = 90%

TV FACTS! Over 91% of WY Adults watch TV every week! *Over 97% of homes have a TV Average time watching: More than 4 hours a day! 30 hours per week! *AC Nielsen – Sept. 2015

TV FACTS LOCAL NEWS Television is the #1 Ranking over all for local news! Key demographics: Rank TV #1 Male – 30% (overall) M – 35% - Newspaper 17% TV scores high in other age groups as well. Female – 27% (overall) TV F18-49 – 28% TV – Newspaper 15%

HOW OFTEN DO YOU LISTEN TO RADIO? SEVERAL HOURS A DAY AT LEAST ONCE A DAY COUPLE OF TIMES A WEEK Radio listeners per week = 81% % 26% 24% 35% 36% 35% 16% 15% 22% 77% 77% 81% WHO IS LISTENING? 2015 All 77% (2011) 77% (2013) 81% (2015) Females % (2011) 74% (2013) 86% (2015) Males % (2011) 75% (2013) 86% (2015) All % (2011) 81% (2013) 75% (2015)

DRIVING – WHO IS LISTENING? Male – 53% listen A LOT Female – 55% listen A LOT Over half are tuning in the radio, despite all of the entertainment options in vehicles today! What about personal music & satellite? 24% - Personal 17% - Satellite

Radio vs New Home RADIO Personal Satellite Online 11% are listening at home to internet – 46% listen to radio

General Home All Demos 18+ Radio & TV Newspaper Internet

General Home 18 to 49Demo Radio & TV Internet Newspaper

Source for Finding New Music

DEMO GROUP THEY ARE USING RADIO & TELEVISION & NEW MEDIA Read a daily printed Newspaper: 17% Read a digital version of a Newspaper: 15% Listen to the Radio daily: 59% Watch TV daily: 80% Radio & TV are the most used forms of media in this important demographic!

WOMEN – 44% 2015 – 12% MEN – 40% 2015 – 22% Read a printed daily newspaper:Read a daily digital version of newspaper: 2013 – 12% 2015 – 15% Read a printed daily newspaper: Read a daily digital version of newspaper: 2013 – 7% 2015 – 16%

Wyoming Adults continue to gain interest in the social media sites offered by their local radio and television sites! % of people that often or sometimes visit their local radio/TV station’s social media site: 35% go to RADIO Social Media Site 21% in 2011 – Significant increase! 29% go to TELEVISION Social Media Site 9% in 2011 – HUGE JUMP!

40% accessed a local radio and/or television station website or online app within the last month!

More than 60% access the internet with a smart phone daily! 30% don’t have a smart phone and/or don’t use it to access the internet. 72% access the internet on a device other than their phone. In 2011, 77% surveyed DID NOT own a smart phone SMART PHONE USAGE

WHILE ON THE INTERNET…..WHAT ELSE ARE WYOMINGITES DOING? MULTITASKING! When on social media, nearly 60% sometimes or OFTEN listen to the radio & watch TV at the same time.

FM Chip in Smartphones 0 NAB - NextRadio #unlockFM, #SayYesToTheFMChip 0 ATT to activate FM chips in Android phones – T-Mobile – asking their smartphone makers to activate FM chips in Blue and Sprint have committed 0 Up next to convince - Verizon, Apple

FM Chip – Tornado Outbreak

FM Chip in Smartphones 0 Likelihood of listening to a FM station on Smart Phone All – 52% likely – 77% likely Female – 82% likely

More than 80% of respondents spent time online every day. Nearly 55% say they spend time on social media sites every day. HOWEVER………… 82% say they watch TV every day and 60% of say they listen to local broadcast EVERY DAY. LESS THAN 35% say they read a printed newspaper every day.

How many have gone to a website mentioned in an ad? 28% of radio listeners 40% of TV viewers 26% in Newspaper

POLITICS IN WYOMING! WHAT IS THE POLITICAL CLIMATE IN WYOMING AND WHY SHOULD POLITICIANS BE BUYING “BROADCAST”? 54% of Wyomingites consider themselves politically active. 50+ demo: 69% consider themselves politically active. 83% moderate to very conservative with 41% being MODERATE!

Do people pay attention to political ads? DEMO TELEVISION 53% notice and or pay attention to the ads on TV Only 11% don’t really notice them while 20% PAY ATTENTION TO THEM! RADIO 56% notice and or pay attention to the ads on radio Only 16% don’t really notice them but 18% PAY ATTENTION TO THEM!

WYOMING ASSOCIATION OF BROADCASTERS 1.Radio and television usage in Wyoming is resilient and steadfast. 2.Wyoming broadcasters recognize the continued emergence of new media. 3.Wyoming broadcasters are integrating the new media into their offerings, social, streaming, digital. 4.Broadcasting in Wyoming is the “bullhorn” to reach the most people in Wyoming the most cost effectively. 5.Broadcasting has always been wireless and mobile. 6.New media is complemented by traditional broadcast.

WYOMING ASSOCIATION OF BROADCASTERS