Ratings: A Look at Nielsen Zarina Akbary

Questions my project cannot answer….. If a child watches violent TV shows does that make him or her more aggressive? Does heavy media usage result in a shorter attention span or ADHD? Does watching TV cause cancer? What are the effects of TV on the brain? How does media influence views on gender? What are the impacts of media on society?

Reading Questions million people tune in to watch the Super Bowl every year since Do you believe that number? 2. Which is more valuable to advertisers: One million viewers watching videos about the Super Bowl after the game or 500,000 viewers watching the game live? 3. Do you view YouTube and TV as total separate entities? Should advertisers approach the TV viewing audience differently than they approach people who watch YouTube videos? 4. Age is an important way advertisers distinguish their audience, but why? Would other factors, like race, also matter?

Disclaimer: My topic is not about advertising…...but it has a lot to do with advertising Ads pay for TV, too….their bill is $70 billion Does advertising even work? Advertising

All About the Audience Gender, Age, Income, Race, and Ethnicity Should you approach TV viewing audience differently than the Youtube-viewing audience? “Measurement holds a key to enable true understanding of audience behavior” --Dounia Turrill, SVP Nielsen

Nielsen: the Giant Monopoly “The road is littered with the roadkill of companies that have tried to compete with Nielsen over the years” ---Alan Wurtzel, NBC Executive In 2015, 69 new products and tech innovations Total Audience Measurement Project Ambition

The Problem of Basic Metrics Different Samples Methods Crediting Rules Yardsticks TV=Reach Radio=Cume Digital=Uniques Not to mention….. Audience Exposure vs. Audience Engagement

*Total Audience Report ● Measures ratings up to 35 days after live airing (ignored C3 and C7) ● “de-duplicating” views ● Doubled panel to 41,000 households (100,000 people) ● GRP and “average minute audience” Looks at 3 Things: 1. How many people used a platform 2. How often people used that platform 3. How long people used that platform

Radio Personal People Meter, Diary--400,000 respondents TV National People Meter--41,000 panelists Mobile Electronic Mobile Measurement--5,000 panelist Internet Netview Videos Online Videocensus (Google and Facebook) and Software Development Kit Methodology

Some Findings Which has the greatest weekly reach? 1. TV 2. Radio 3. PC 4. Smartphone 5. Tablet

What percent of households have access to high-speed internet?

Questions?