The Wurl TV Network Multi-Channel Streaming Video programming on Pay TV 1

The Wurl TV Network: the world’s first multi-channel streaming cable network. Problem Compared to popular streaming apps (Netflix, Hulu, etc.), cable channels offer too little choice. Cable networks’ direct-to-consumer apps deliver high viewer engagement, but very little “reach”. Opportunity - Make any TV channel a “Streaming Channel”. Combine pay TV’s enormous reach and effortless discovery with the high engagement of on-demand streaming apps. Leverage the streaming capabilities of millions of Internet-connected STBs now deployed by operators. New programming – online studios with millions of loyal viewers are expanding to TV distribution with Streaming Channels. Low COGs. Streaming Channels are broadband delivered – no QAM resources (and no affiliate fees). 2

Pay TV operators are rapidly replacing legacy set-top boxes with Internet-connected set-tops – “iSTBs”. Today, +55 million Internet- connected STBs deployed by operators enable new programming from streaming services. Source: Arris 3 STBs (millions, U.S.) Total pay TV set- tops Internet-connected pay TV set- tops

iSTBs are deployed by every major pay TV operator 4 OperatorTotal Pay TV Subscribers Total Pay TV Viewers iSTBs (estimated) DirecTV26.3 million 66.8 million20 million Comcast22.3 million 56.6 million12 million Charter17.2 million 43.7 million6 million Dish13.9 million 35.3 million5 million Cablevision2.7 million 6.9 million2.7 million Suddenlink1.1 million 2.8 million1 million Mediacom879, million150,000 WOW!702, million100,000 Frontier570, million200,000 Wave Broadband415,000 1 million200,000 RCN420,000 1 million300,000 Source: Multichannel News

Source: Wurl (wurl.com/amov) iSTBs deliver higher engagement than any other TV- targeted platform. 5 Average minutes of viewing per user per month Average minutes of viewing per month by individual viewers on each platform. (U.S. adults)

Operators are exposing new Internet-delivered, Streaming Channels as programming in their guides. Wurl’s Streaming TV platform allows any video producer to offer a streaming channel in operator guides. 6 Wurl Streaming Channels Proprietary Apps

7 A Streaming Channel featuring programming from millennial-targeted video producers. LIVE Wurl’s Streaming Channels combine live “scheduled” + on- demand viewing.

Each Wurl Streaming Channel delivers a video-producer- branded experience that drives high engagement. Streaming Channels provide effortless access to a video producer’s entire catalog. 8

Wurl’s Video Feed – a constantly updated list of new TV shows, videos, apps and movies. 9 For streaming programming, Wurl’s “Video Feed” is replacing the EPG.

iSTBs provide more reach and engagement than any other platform. Audience - Pay TV delivers a larger and more engaged video audience than any other device. Over 250 million U.S. viewers watch for +4 hours every day. Over 1 billion worldwide (and growing). Technology – Operators are replacing traditional set-tops with Internet-connected STBs (iSTBs) capable of delivering new streaming services.. High Prices for TV Inventory – Prices are being driven up by high demand for programmatic inventory on TV. 10

Get started. It’s simple and FREE! Integrated with your existing guide. The Wurl TV Network is designed to make it easy for operators to add Streaming Channels to their program lineup – even easier than a traditional cable channel. Certified on iSTBs. Wurl has certified Streaming Channels on dozens of popular Internet-connected STBs (Arris, Pace, TiVo, Amino, Technicolor, etc.). No CapEx, no QAM. Streaming Channels are entirely broadband- delivered. There’s no limit to the number of Streaming Channels that can be added. No Affiliate Fees. Streaming Channels are entirely advertising- based. Expand programming in skinny bundles. With no Affiliate Fees, Streaming Channels can be used to augment viewer choice in new skinny bundles. 11

Soon, every cable channel will be a streaming channel. 12 Thank you! Wurl, Inc. Palo Alto, California