© 2011 Pearson Education, Inc. All rights reserved. Chapter Twelve: Inform Cornerstone: Creating Success through Positive Change 6 th edition Robert M. Sherfield & Patricia G. Moody This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program.

© 2011 Pearson Education, Inc. All rights reserved. The Power of Words “Words influence how we think, and our thoughts determine our actions. There is a powerful connection between the words we use and the results we get…” -Russell (2004)

© 2011 Pearson Education, Inc. All rights reserved. Ten Components for Communication Success Topic Audience analysis Purpose statement Research process Organizational process Writing process Documentation Outlining delivery notes Audiovisual Rehearsal and delivery

© 2011 Pearson Education, Inc. All rights reserved. The College Library Often the hub of the college campus Physical and virtual library are important Surfing the Internet is not a substitute for library research skills!

© 2011 Pearson Education, Inc. All rights reserved. The Writing Ladder

© 2011 Pearson Education, Inc. All rights reserved. The Writing Ladder Step #1: Clarify the purpose Why are you writing this paper? Step #2: Brainstorm ideas and choose a topic What does the assignment require? What do I care deeply about? Is their material to support my topic?

© 2011 Pearson Education, Inc. All rights reserved. The Writing Ladder Step #3: Write your thesis statement One sentence that tells exactly what you will accomplish Step #4: Research, organize, and verify data Explore a variety of sources Are your sources credible?

© 2011 Pearson Education, Inc. All rights reserved. The Writing Ladder Step #5: Select an organizational pattern Spatial organization? Cause/effect organization? Chronological organization? Problem-solving organization? Topical/categorical organization? Compare/contrast organization? Importance/priority organization?

© 2011 Pearson Education, Inc. All rights reserved. The Writing Ladder Step #6: Write your paper Ethical considerations? Organize body Introduction and conclusion Step #7: Document your sources Cite sources in text and on Works Cited page Avoid plagiarism of words or ideas

© 2011 Pearson Education, Inc. All rights reserved. The Writing Ladder Step #8: Use the Writer’s Checklist Is your paper ready to turn in? Step#9 Submit your paper by the deadline Begin early and stay on track for success

© 2011 Pearson Education, Inc. All rights reserved. Topic and Thesis Selection What type of speech is required? What are your talents, interests, experiences? Is there enough time to cover it? Will the audience care about it? Is there a common theme for all your points?

© 2011 Pearson Education, Inc. All rights reserved. Audience Analysis

© 2011 Pearson Education, Inc. All rights reserved. Organizing, Writing, Outlining Create a powerful introduction to hook audience Prepare a body that meets time requirement Develop strong conclusion that leaves a lasting impression Create an outline to keep your organized

© 2011 Pearson Education, Inc. All rights reserved. Audiovisuals Rehearse with your AV aids Make sure everyone can see your AV Make sure all equipment is functioning Bring any necessary materials Reveal AV as it applies to your presentation Do not pass AV around Speak to audience, not to AV Use handouts sparingly and at end of speech

© 2011 Pearson Education, Inc. All rights reserved. PowerPoint Present information in logical order Don’t put too much info. on each slide Don’t create excessive slides Focus on key words Proofread carefully Choose larger, easy to read fonts Avoid too many graphics, fonts, animations Practice your delivery with your slides

© 2011 Pearson Education, Inc. All rights reserved. Combating Speech Anxiety Chose a familiar and motivating topic Prepare thoroughly Approach the speech with confidence Don’t dwell on small mistakes View audience as supportive individuals Don’t concentrate on your evaluation Be yourself!

© 2011 Pearson Education, Inc. All rights reserved. Stand and Deliver! Take a few deep breaths and face your audience Don’t talk too fast or too slowly Use pauses for effect and watch timing Be aware of your nonverbal communication Dress for the occasion Don’t simply stand and read Begin and end powerfully Try to enjoy yourself!

© 2011 Pearson Education, Inc. All rights reserved. Chapter Reflections Develop a comprehensive thesis statement Use credible, documented research Document sources completely Organize paper or speech logically Rehearse presentations aloud and often Use a keyword outline Analyze your audience Use technology to enhance your presentation