# MARKETING101 Nadia Omar Office of Civic Engagement & Diversity INSERT CATCHY TITLE HERE

YOUR EVENT IS ONLY AS GOOD AS YOUR MARKETING. 50% Event Planning is Marketing Do your efforts reflect that? Less events? MARKETING FACTS

POP QUIZ WHY DO WE KNOW THESE LOGOS?

Need to see advertisement 7 times before impacts behavior Need to reach the audience Simple, recognizable and different gets noticed MARKETING FACTS

Think about your audience Who is welcome? Everyone. What does that really mean? MARKETING STEP ONE

Prove it … In your marketing: Hearing impairments Blind At the event: Mobility restrictions Noise sensitivity Gender neutral bathrooms ARE YOU UNINTENTIONALLY EXCLUDING PEOPLE?

UNLV SURVEYS SAY % Poster/Flyers: 25% Word of Mouth: 20%

ELECTRONIC Involvement Center (virtual bulletin board) RAVE UNLV Today UNLV Master Calendar How is this INCLUSIVE and/or EXCLUSIVE?

PRINT Banners Posters Flyers Postcards Table tents Staked signs How is this INCLUSIVE and/or EXCLUSIVE?

WHO’S THE WINNER? How is this INCLUSIVE and/or EXCLUSIVE?

WHO’S THE WINNER? Flyers must be: Provide all basic information Title Sponsoring org Date Time Location Contact information Attractive to your audience Inclusive images Easy to read

LEGIBLEREADABLE Helvetica Times New Roman ArialPalatino Calibri Georgia Century Gothic Courier INCLUSIVE MARKETING

JUST SAY “NO” Ask yourself: Is there a direct connection? Does it make sense? Is it an accurate portrayal of that community/group? Is it stereotypical or can be seen as offensive? DO NOT USE THAT IMAGE.

DO NOT BELITTLE OR IGNORE PEOPLE’S VOICE AND FEELINGS “But it’s funny.” “You’re being too sensitive.” “You’re over-reacting.”

WORD OF MOUTH Facebook Twitter #imINgetIN #everything Post prizes Class announcements Personal invitations “I want you to come. Find me when you get there.” Tabling get creative! How is this INCLUSIVE and/or EXCLUSIVE?

CREATIVE Youtube videos Giveaways Unexpected How is this INCLUSIVE and/or EXCLUSIVE?

STUDENT UNION AND EVENT SERVICES (SUES) Banners inside SU (paper) outside (vinyl) Table Tents (50/100) Plasma screens SU and SRWC Stake signs special request Tabling SU, SRWC, & Free Speech Zone Display Case SU Window Painting SU Chalking very special request

DAY OF EVENT Large signs Giveways – food, prizes, items, etc Rovers – students that welcome people in

KEY TIPS KNOW your audience Manage your time and PLAN for marketing Limit the amount of events to keep focused Use multiple forms of marketing/media Be inclusive We can always do more. No one is perfect One way isn’t better than another. Must market in various ways.