Human Resources within Spalding University: Adding a Position to Facilitate Student Enrollment Ashley Steffen Spalding University Master of Business Communications September 30, 2015

Introduction Student enrollment rates are decreasing Background Information and statistics Develop a position to assist in enrolling students and recruitment plans How to get there: Develop a print ad, job description and interview questions Final Steps: Solidify a new employment training session

University Background and Problem Assumed role of Director of Human Resources Weekly meetings with President of Spalding found problem of low student enrollment rates. Spalding open to all qualified students regardless of race, color, age, gender, sexual orientation, national origin or disability Website offers unique program offerings Competitive tuition rate Fried, B. J., & Fottler, M. D. (2015). Human resources in healthcare: Managing for success. Chicago: Health Administration Press. Spalding History and Mission

Quick Facts on University Enrollment Colleges admit nearly 70% of students that apply to their University Reports of low acceptance rates and high prices might scare off students Lack of information about financial aid deters students from not applying Santovec, M.L., & Kattner, T. (2006). The state of college admission 2006: Application numbers rebound, acceptance rates stay high. Recruitment and Retention in Higher Education, (20)7, 1-4.

Challenges with University Enrollment Admit students into a college based on basic skills that mater now in academics, but not later in one’s career Go beyond Mastery Tests such as the ACT Recognize students for a creative and practical background Sternberg, R. J. (2010). Implications for students, colleges and society. College admissions for the 21st century. Cambridge, Massachusetts and London, England: Harvard University Press.

What To Do: Current ProcessPossibilities Communicated with Matt Elder regarding current procedures Take proactive approaches with increasing enrollment Work with marketing to design advertisements With all the great benefits that Spalding University offers what do we do when enrollment rates are low? Develop a new position to assist in enrolling more students Work with other management teams within the organization to provide competitive pricing and marketing to entice students M. Elder, personal communication, September 23, 2015

Director of Enrollment Success Position Description: Oversee enrollment to make sure prospective students are adequately assisted Develop marketing strategies to provide a “brand” for the organization Influence students to attend Spalding University through marketing and recruiting events Work with the Director of Admissions to employ energetic Admissions Counselors to engage and sell students Fried, B. J., & Fottler, M. D. (2015). Human resources in healthcare: Managing for success. Chicago: Health Administration Press, p 22.

How to Get There: Fried, B. J., & Fottler, M. D. (2015). Human resources in healthcare: Managing for success. Chicago: Health Administration Press, p 189. Uggerslev, K. L., Fassina, N.E., & Kraichy, D. (2012). Recruiting through the stages: A meta- analytic test of predictors of applicant attraction at different stages of the recruiting process. Personnel Pyschology. Wiley Periodicals Inc. Develop a job description that will get the right candidate in the door Develop a Print Ad and Interview Questions Look for internal candidates Examine the external environment Organizational characteristics Recruitment interaction Other employment opportunities

Job Description and Requirements: Applicant Qualifications: Two years past experience in an admissions setting Bachelors degree Passion for education Organization Basics: Spalding University Director of Enrollment Success Work with students, director and other facility members to assist in higher enrollment rates. Job Basics: Manage the student enrollment rate and Director of Admission Work with marketing directors to advertise to prospective students and families Be open to meeting with students Position will require some travel Creatively think of ways to market and advertise to prospective students Application Process: Application will require the following documents: Resume Cover Letter References Multiple interviews with several people Fried, B. J., & Fottler, M. D. (2015). Human resources in healthcare: Managing for success. Chicago: Health Administration Press.

Rolling in Enrollment Are you interested in working at a great university to assist in enrolling more students at a great institution you love? Do you want to take a part in watching students succeed because of your hard work? Do you want your name to go into the Spalding University Hall of Fame for the highest enrollment rate? If you answered yes to all of the above questions then the new Director of Enrollment Success position at Spalding University is for you! If interested, please send a resume, cover letter and references to Ashley Steffen Director of Human Resources at Spalding University by October 31, 2015.

5 Substantial Interview Questions 1. Describe a time when you were faced with an opportunity to provide quality results such as reaching a sales quota or a challenging situation in a company. 2. Describe a situation where you have had to deal with a subordinate who was not performing to their standards. 3. Tell us about a time where you had a very strict and somewhat unrealistic deadline. Did you complete the task to the best of your ability and if not what did you do? 4. Let’s say that you have an employee that did not complete a task by a certain deadline. What would you do if a challenge or task was not completed? 5. How would you promote the university to prospective students? Describe your business tactic on increasing enrollment.

Final Steps: After each interview, evaluate prospective employees right away Once selected identify an onboarding process for the employee ◦ Work with the appropriate Human Resource person to assist in the benefits and compensation plans ◦ Provide hands on training Director of Admissions ◦ Job Shadow

Conclusion:  Who: Recap of Human Resource Position  Problem: Enrollment is decreasing; how do we find prospective students?  What to Do: Develop a Director of Enrollment Success position to assist in recruitment.  How to get there: Develop a print ad, job description and interview questions  Final Steps: Ensure adequate training is supplied to the new Director of Admissions to facilitate a smooth onboarding process

References: Fried, B. J., & Fottler, M. D. (2015). Human resources in healthcare: Managing for success. Chicago: Health Administration Press. Santovec, M.L., & Kattner, T. (2006). The state of college admission 2006: Application numbers rebound, acceptance rates stay high. Recruitment and Retention in Higher Education, (20)7, 1-4. Sternberg, R. J. (2010). Implications for students, colleges and society. College admissions for the 21st century. Cambridge, Massachusetts and London, England: Harvard University Press. Uggerslev, K. L., Fassina, N.E., & Kraichy, D. (2012). Recruiting through the stages: A meta-analytic test of predictors of applicant attraction at different stages of the recruiting process. Personnel Pyschology. Wiley Periodicals Inc.