1.01 Acquire information about the sport/event industry to aid in making career choices

Types of Businesses in SEM Franchises Security Advertising Sporting Goods Media Characteristic of SEM Industry Provides products that are different for each consumer Benefits to customers who purchase sport products include entertainment, health, and achievement Seeks to attract markets that include spectators and participants

Variety of Sports Available Professional Teams Professional Individual Sports Collegiate/Scholastic Teams Venues: Coliseums, Arenas, Speedways where an event takes place Health Clubs Recreation Camps Amateur Sports

Professional Teams Basketball: Charlotte Bobcats Football: Carolina Panthers Hockey: Carolina Hurricanes Baseball: Atlanta Braves PGA World Tennis Association PBA

Professional Individual Sports Running Swimming Golf Bowling

Collegiate and Scholastic Teams * Virginia Tech *University of NC *NC State Venues: Arenas, Stadiums, Coliseums, Speedways

Health Clubs Gold’s Gym YMCA Triangle SportsPlex Ladies Fitness and Wellness Quincy Roberts’ Elite Fitness Center

Recreation AerobicsSoccer BasketballSwimming Area parks Camps Tennis CampBasketball Camp Soccer CampRaven Knob Amateur Sports AAU-Amateur Athletic Union

Variety of Entertainment/Events Available Music Movies Theme Parks Radio Film Television Dramatic Arts Video Games Fine Arts and Science Literacy Casinos

Music Industry Maverick Records PSE Records JMG Records Quincy Jones Movie Industry Warner Brothers Disney Actors

Theme Parks Six Flags Family Fun Center Carowinds Theme Park

Radio Industry FM AM Country Rap Hip-hop Jazz Sirius/XM satellite radio

Film Industry Sundance Film Festival RiverRun Film Festival Television Industry Scripted shows Reality shows News Sports

Dramatic Arts Industry The Little Theatre National Black Theater Festival Belk Theatre Video Game Industry X-Box Wii P layStation One

Fine Arts and Science Industry Smithsonian Museum Sci Works Literacy Industry Library Internet Books

Casinos Industry Las Vegas Atlantic City Harrah’s

Factors Contributing to the Growth of SEM Increase of participants in sports/ entertainment Increase of followers of sports/entertainment Increase in attendance in sports/entertainment Increase of media coverage Internationalization

Trends in Sports & Entertainment Sports: o Naming Rights o X-Games o Sport Specific Channels Entertainment o Internet Web Casts o Event marketing o Specific Channels

Trends Organizational Control of Athletes Internationalization Branding Brand Extensions New Media Better Research Nostalgia a wistful desire to return in thought or in fact to a former time in one's life, to one's home or homeland, or to one's family and friends; a sentimental yearning for the happiness of a former place or time.

SEM Contributes to Economic Well- Being of Communities Increase in local business Example: Professional sports teams benefit their surrounding community by attracting tourist dollars. Contribute to tax base Example: The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of fiscal impact.

SEM Contributes to Economic Well- Being of Communities Bring business to abandoned areas Increase employment opportunities Example: When a professional football expansion team is established in a community, the economic impact might result in increased job creation and more consumer spending. Louisville Arena video Arena Case Study: Basketball Arena in Louisville is helping revitalize downtown business - YouTube

Negative Impacts of SEM on Community Questionable impact on tax revenue Divert resources from other priorities (education, roads, public safety) Community can be "held hostage" by a team

How Communities Foster Positive Results From Hosting Events Escape from day-to-day life Strong public image

How Communities Can Minimize Negative Impact of Hosting an Event Sign teams to long-term stadium leases Diversify-host more than one sport Host multiple events in stadium/arena Notify the community in advance Provide necessary security/traffic resources