1G

2G GSM - GSM - Groupe Spécial Mobile In 1991 the first GSM network (Radiolinja) launched in Finland In 1992 Nokia announced its first GSM mobile phone SMS - SMS - short message service In 1992 first SMS was sent in the UK In 1993 first person to person SMS sent in Finland

Motorola manufactured 2 satellite phone 9500 & 9505 Iridium Phone May 1999 Iridium had only 10,000 subscribers May 1999 Iridium had only 10,000 subscribers

3G The first pre-commercial trial network with 3G was launched by NTT DoCoMo in Japan in the Tokyo region in May G coming … First offered in Scandinavia by TeliaSonera

In 1966, Nokia and Salora Oy produced car phones which was the first commercially operated public mobile phone network in Finland Nokia merged with Salora Oyi to form Mobira Oy and began developing mobile phones for Nordic Mobile Telephony (NBT) Nokia acquired Mobira Oy and developed Mobira Talkman which was the 1 st transportable phone and hand held phones. Nokia became key developers of GSM closely working with NBT.

Nokia concentrated on developing the high-end mobile phones and the complicated software tending to supply the technologically advanced products and surpass the competitors. Nokia realized that the phone would no longer play just a functional role, but would also become fashion symbols. Over time, Nokia realized the importance of the design element in mobile phones. The first smartphone was launched in 1996 by Nokia

Nokia 1000 series – Ultrabasic series Nokia 2000 series – Basic series Nokia 3000 series – Expression series Nokia 5000 series – Active series Nokia 6000 series – Classic Business series Nokia 7000 series – Fashion and Experimental series Nokia 8000 series – Premium series Nokia 9000 series – Communicator series Nokia C series – Consumer series Nokia E series – Enterprise series Nokia N series – Mobile Computer series

Nokia is now divided into 4 separate groups Nokia Mobile Phones Nokia Networks Nokia Venture Organizations Nokia Research Center

Service Service Connection speed Connection speed Too large & too expensive Too large & too expensive Design & Style Design & Style Focused on international business executive Focused on international business executive Brand managament Brand managament Promotion Promotion Must change his marketing strategy Must change his marketing strategy

The Evalution of CellCellPhonePhoneCellCellPhonePhone