Joseph J. Rencis, Ph.D ASEE President Dean of the College of Engineering, Clay N. Hixson Chair for Engineering Leadership and Professor of Mechanical Engineering - Tennessee Technological University COE Vision: Twenty-first Century Renaissance Engineers Revolutionizing Engineering to Solve Societal Problems

Greg Pearson National Academy of Engineering Senior Program Officer, K-12 Engineering Education and Public Understanding of Engineering Engineering Technology Education in the United States

Brian Yoder ASEE Director, Assessment, Evaluation, and Institutional Research The need for Engineering Technology data

As all of you have heard many times, ET needs to get its message out to those it desires to serve. An important component of that message is clarifying the value of ET to its constituents. This session is about trying to tackle that issue in some ways Ken BurbankRon Land Head, School of Engineering TechnologyAssoc. Prof., Penn State Purdue UniversityHead, ET National Forum

 You have in front of you is a proposed Value Proposition statement prepared by the ETLI board and the ET National Forum  Questions for today:  Does the draft statement adequately capture the value of ET to –  Potential students and their parents,  Potential employers, and  Institutions offering or considering offering ET programs?  If yes, the crucial question is how can it best be used to –  Recruit students,  Market our programs, and  Educate industry  aka – “Get Our Message Out”  Finally, if there is value here, how do we get it done?