MISSION STATEMENTS INTRO TO BUSINESS

WHAT IS A MISSION STATEMENT Mission Statement: Your purpose/reason for being The mission statement should be a clear, specific representation of the enterprise’s purpose for existence and what it wants to achieve. You can find examples at 500_mission_statements.html _mission_statements.html

EXAMPLES OF A MISSION STATEMENT Examples: Mary Kay Cosmetics – “To give unlimited opportunity to women.” Wal-Mart – “To give ordinary folk the chance to buy the same thing as rich people.” Must answer these key questions: 1. What are the opportunities or needs that we exist to address? (the purpose of the organization) 2. What are we doing to address these needs? (the business of the organization) May also include: 3. What principles or beliefs guide our work? (the values of the organization)

MORE EXAMPLES “The mission of Big Brothers/Sisters of America is to make a positive difference in the lives of children and youth, primarily through a professionally-supported, one-to-one relationship with a caring adult, and to assist them in achieving their highest potential as they grow to become confident, competent, and caring individuals, by providing committed volunteers, national leadership and standards of excellence. 1. The purpose: to make a positive difference in the lives of children and youth so that they’ll achieve their highest potential. 2. The business: providing and supporting committed volunteers who have one-to-one relationships with children and youth. 3. The values: individuals who are confident, competent, and caring; leadership and standards of excellence.

MISSION STATEMENT VS. SLOGAN The mission statement is more detailed than a slogan: Harley-Davidson, Inc Slogan : Define your world in a whole new way. Mission Statement: We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.

MISSION STATEMENT VS. SLOGAN The mission statement is more detailed than a slogan: Sunna Sunless Tanning Slogan : “Airbrush tanning for the ultimate sun worshiper.” Mission Statement: To provide customers with a glowing, natural looking tan without the damaging rays of the sun.

MISSION STATEMENT Watch Shark Tank and write the mission statement for each business below:

MISSION STATEMENT Now, create a mission statement for your business and answer the questions below: