THE FUTURE OF TV JOY AYLES – JUNIOR PLANNER

INTRODUCTION5 TRENDS OUR PREDICTIONS

WHAT IS THE FUTURE? DISCLAIMER THIS FRESH THINKING ISN’T ABOUT CONTENT OR THE FUTURE OF BRANDS AND COMPANIES BUT A BROADER VIEW ON TECHNOLOGY, INNOVATION AND HOW THE WAY WE INTERACT WITH TV IS CHANGING.

POSSIBILITY WHEN MINORITY REPORT CAME ABOUT, TOUCH SCREEN AND GESTURE TECHNOLOGY SEEMED FAR INTO THE FUTURE. YET FORWARD 10 YEARS AND THIS TECHNOLOGY CAN BE FOUND IN OUR HOMES. IMAGINE WHAT THE NEXT 10 YEARS WILL BRING US?

THERE ARE 5 KEY TRENDS. STARTING WITH TODAY AND ENDING UP INTO THE FUTURE

1. TODAY’S TECHNOLOGY

PAUSE, PLAY, REWIND, RECORD, INSTANT ALL OF THESE MIGHT NOT SEEM LIKE THE FUTURE BUT I THINK IT’S IMPORTANT TO THINK ABOUT THEM AND HOW QUICKLY TV HAS CHANGED

INTERNET ENABLED TVS ARE BECOMING THE NORM WITH 1 MILLION SOLD IN THE UK DURING 2010 (OFCOM).

WITH INTERNET ENABLED TVS, COME TV APPS

3D TV CAN ALSO BE VIEWED IN THE COMFORT OF YOUR OWN HOME, WITH 125,000 SETS SOLD IN BUT WILL THIS BECOME THE NORM OR IS IT A FAD?

1. TODAY’S TECHNOLOGY INTERNET APPS 3D INSTANT

2. SOCIAL

SOCIAL MEDIA HAS CHANGED THE WAY WE SHARE AND VIEW TV. WE’RE NOW WATCHING A SHOW WHILST TWEETING ABOUT IT, TO UPDATING OUR STATUSES. APPS SUCH A ZEEBOX ARE MAKING THIS EXPERIENCE BETTER.

IT’S NOT JUST ABOUT SOCIAL MEDIA BUT ALSO ABOUT DIFFERENT SOCIAL EXPERIENCES SAMSUNG’S SMART TV HAS SKYPE INTEGRATED INTO IT SO YOU CAN KEEP IN TOUCH ACROSS THE WORLD FROM YOUR TV.

2. SOCIAL SOCIAL MEDIA EXPERIENCE

3. PERSONALISATION

YOUR TV IS GOING TO KNOW YOU DATA

COLLECTING ALL THE DATA FROM YOUR ONLINE ACTIVITY

DATA YOUR TV WILL BE ABLE TO TAYLOR PROGRAMMES TO YOU

YOU ARE THE CONTROLLER CONTROL

FACE, VOICE, AND EMOTIONAL RECOGNITION

RECOGNITION FACE ANDROID ALLOWS YOU TO UNLOCK YOUR PHONE WITH YOUR FACE. IMAGINE TVS THAT RECOGNISE WHICH MEMBER OF YOUR FAMILY IS SITTING DOWN IN FRONT OF IT AND CAN TAYLOR CONTENT TO THEM.

RECOGNITION VOICE IPHONE’S SIRI USES VOICE RECOGNITION, ALLOWING YOU TO TRIGGER PHONE FUNCTIONS AND APPLICATIONS HANDS-FREE WE WILL NO LONGER NEED REMOTE CONTROLS BUT WILL BE ABLE TO JUST TALK AND CHANGE THE CHANNEL!

RECOGNITION EMOTIONAL SAMSUNG ARE CURRENTLY RESEARCHING EMOTIONAL RECOGNITION THEY’RE LOOKING INTO WHETHER THEY CAN DELIVER CONTENT TO FIT OR EVEN LIFT YOUR MOOD

3. PERSONALISATION CONTROL RECOGNITION DATA

4. SCREENS & SURFACE

MULTIPLE SCREENS MORE AND MORE WE ARE VIEWING TV WITH MORE THAN ONE SCREEN, BE IT WATCHING TV WITH OUR SOCIAL MEDIA ON OUR IPADS TO BEING ABLE TO VIEW RELEVANT DATA /MORE INFORMATION ABOUT THE SHOW WE ARE WATCHING.

EVERYTHING IS BIGGER SCREENS ARE GETTING LARGER AND LARGER WITH THIS 90” SCREEN AVALIABLE TO BUY

ANY SURFACE WILL BE A SCREEN WALLPAPER TV IS CURRENTLY BEING INVENTED, USING YOUR WHOLE WALL AS A DISPLAY WITHOUT THE NEED FOR A PROJECTOR (GREAT FOR SMALL ROOMS)

CONTENT IS MOVING FROM ONE SCREEN TO ANOTHER APPS SUCH AS BUMP ARE A PERFECT EXAMPLE OF THIS. IMAGINE HAVING YOUR DVD COLLECTION ON YOUR PHONE AND BEING ABLE TO FLICK IT TO YOUR TV.

SCREENS WILL BECOME TACTILE YOU’LL BE ABLE TO FEEL THE TEXTURES OF ITEMS ON SCREEN – VIDEO GAMES AND ECOMMERCE WILL HAVE AN EXTRA DIMENSION CONTROLS WILL REGAIN THE “FEEL” WE’VE LOST WITH FLAT TOUCH SURFACE DEVICES

4. SCREENS & SURFACE BIGGER SECOND SCREENS ANY SURFACE THINGS WILL MOVE TOUCH

5. EXPERIENCE AND INTERACTION

SEAMLESS INTERFACE THE WAY OUR DEVICES ARE CONTROLLED WILL CONVERGE SO WE CAN GO FROM ONE TO ANOTHER WITHOUT LEARNING HOW USE TO EACH ONE INDEPENDENTLY

IT WILL FOLLOW YOU WITH GPS BEING A COMMON FUNCTION, YOU COULD BE WATCHING SKYGO ON THE WAY HOME AND AS YOU STEP INTO YOUR HOME, YOUR TV WILL TURN ON THE PROGRAMME YOU WERE VIEWING.

CONVERGENCE – E.G. SHOPPING

ECOMMERCE WILL BE A LARGE PART OF TV INTERACTION. IMAGINE, WATCHING JAMES BOND, LIKING HIS WATCH, SELECTING, PAYING FOR IT AND IT’S GETTING DELIVERED BEFORE YOU’VE FINISHED THE FILM. THIS WILL ALSO SEE AN INCREASE IN PRODUCT PLACEMENT MORE THAN EVER.

SEAMLESS FOLLOW YOU INSTANT CONVERGENCE 5. EXPERIENCE AND INTERACTION

IN SUMMARY... WHAT IS THE FUTURE OF TV?

TRENDS TECHNOLOGY AND INNOVATION INTERNET ENABLED 3D INSTANT APPS

TRENDS TECHNOLOGY AND INNOVATION SOCIAL SOCIAL MEDIA EXPERIENCE

TRENDS TECHNOLOGY AND INNOVATION SOCIAL PERSONALISATION DATA RECOGNITION CONTROL

TRENDS TECHNOLOGY AND INNOVATION SOCIAL PERSONALISATION SCREENS AND SURFACE SECOND SCREEN BIG SURFACE TOUCH MOVE

TRENDS TECHNOLOGY AND INNOVATION SOCIAL PERSONALISATION SCREENS AND SURFACE EXPERIENCE FOLLOW YOU CONVERGANCE INSTANT SEAMLESS

TRENDS TECHNOLOGY AND INNOVATION SOCIAL PERSONALISATION SCREENS AND SURFACE EXPERIENCE

“We need to start thinking like tech companies.” HBO “We need to become brilliant aggregators of content.” HBO THE REBIRTH OF THE TV INDUSTRY LIKE EVERY OTHER INDUSTRY, THE TV INDUSTRY HAS BEEN DISRUPTED. IT’S NOT THE DEATH OF THE INDUSTRY JUST A SHAKE UP. IN ORDER FOR COMPANIES TO KEEP UP, THEY NEED TO RE- THINK THEIR MODELS AND THEIR APPROACH. “The best way to predict the future, is to invent it.” Alan Kay

WHAT’S OUR VISION? TABLE19 WERE ASKED WHAT THEIR PREDICTIONS WOULD BE IN 6 MONTHS, 1 YEAR AND 5 YEARS TIME.

THESE WERE OUR PREDICTIONS

HOWEVER, NO MATTER WHAT NEW TECHNOLOGY IS AVALIABLE AND HOW THESE INNOVATIONS CHANGE THE WAY WE VIEW TV. THE PURPOSE OF TV IS TO ESCAPE IF YOU’RE SHOPPING, TWEETING AND TALKING WHILST WATCHING TV. THE BEAUTY OF ESCAPISM IS LOST.... JUST SOMETHING TO THINK ABOUT.

THANK YOU JOY AYLES – JUNIOR PLANNER

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