Unit 5: Developing Consumer Awareness Family and Consumer Sciences I

Objectives 1.Identify consumer rights and responsibilities. 2.Determine consumer activities. (Assignment Sheet 1) 3.Analyze consumer problems. (Assignment Sheet 2) 4.Match sources of consumer information to their descriptions.

Objectives 5.List advantages and disadvantages of advertising. 6.Compare the three types of advertising. 7.Examine the uses of different advertising mediums. (Assignment Sheet 3) 8.Distinguish between retail shopping options. 9.Compare shopping experiences between types of retail shopping options. (Assignment Sheet 4)

Key Terms consumer a person who buys and uses goods or services consumer education teaching consumers about goods and services economy the ways that people make, distribute, and use goods and services; affected by supply and demand

Key Terms goods physical items that are produced for consumers; for example: cars, clothing, computers, DVDs, food, jewelry, magazines, sports equipment product something manufactured or put together redress to fix a wrong

Key Terms rights something laws say you can have or do responsibilities duties or obligations services tasks performed for consumers; for example: haircut, child care, car oil change, check cashing

Consumer Bill of Rights Original four basic rights introduced by President John F. Kennedy in 1962 The right to choose The right to safety The right to be informed The right to be heard The right to redress or remedy The right to environmental health The right to service The right to consumer education

Consumer Information Sources Advertising – Newspapers, magazines, television, radio, direct mail, billboards, Internet Consumer protection agencies – Better Business Bureau, Federal Citizens Information Center, Consumer Reports Hang tags, information sheets, and labels – Provided by manufacturer and displayed on or with product

Consumer Information Sources Web sites – Company web sites – Bulletin boards – Blogs – Social Networking sites Word-of-mouth Written warranties

Advantages of Advertising Encourages consumer’s right to choose Informs consumers about new products and services or changes in existing goods and services.

Advantages of Advertising Saves consumers time and money. Increases the demand for goods and services, which helps the economy

Disadvantages of Advertising May encourage consumers to buy things they don’t need or can’t afford May appeal to a consumer’s emotions over reason and logic Can be misleading

Types of Advertising Deceptive advertising Informative advertising Puffery advertising

Retail Shopping Options Department stores: – Retail store – May be chain stores – Wide variety of products – Better customer service – Higher prices Examples: JC Penney, Dillards

Retail Shopping Options Discount stores: – Retail store – Wide variety of products – Lower prices – Reduced customer service Examples: Walmart, Target

Retail Shopping Options Mail-order houses – Catalogs – Order and receive through mail – Price and quality may vary – Returns usually more difficult and costly Examples: Delia’s, L.L. Bean, Pottery Barn Teen

Retail Shopping Options Membership stores – Retail, often warehouse store – Low prices, often bulk – Must have membership card/fee for entrance Examples: Sam’s Club, Costco

Retail Shopping Options Specialty stores – Wide selection of specific products – Staff knows the product(s) – May have higher prices Examples: Claire’s, Barnes and Noble, Bath and Body Works

Retail Shopping Options Online stores – Internet – May or may not have brick and mortar store – Products can’t be tried or handled – Greater risk of credit card/identify theft Examples: American Eagle utfitters, Amazon.com, Newegg.com

Retail Shopping Options Auction sites – Internet – Can buy hard-to-find items – Flexible pricing – Can’t see or handle items – Credit card security Examples: eBay, Craig’s List

Retail Shopping Options Thrift stores – Retail – Name brands at low prices – Profits usually help charities – Customers can get tax deductions – Items may have defects – Limited or no customer service Examples: Goodwill

Retail Shopping Options Consignment stores – Retail – Customers can sell items – Better quality than thrift stores – Some customer service – Items may have defects – Higher prices than thrift stores

Unit Review What are the 8 rights in the Consumer Bill of Rights? What consumer information is provided from: – Advertising – Consumer protection agencies – Hang tags, information sheets, labels – Web sites – Word-of-mouth – Written warranties

Unit Review ________advertising uses trickery and misrepresentation to make a product seem like something it’s not. The following statement is an example of what type of advertising? “Healthy Juice Plus comes with 21 added vitamins and minerals.”

Unit Review What type of advertising uses endorsements and superlatives instead of facts? Name the type of store that offers these advantages: – Order and receive through mail – Low prices, often in bulk – Wide selection of specific products – Specific internet shopping or traditional stores with websites – Can locate hard-to-find items; flexible pricing

End of Unit 5