Denise Zaraya February 15 th,2011 Behr Paint

Home & Garden advertisers need answered… The Top 5 Questions Timing is everything in this business. I want to ensure my brand is in the best possible media environments. Can you tell me where my ads are running? I don’t want my competitors to have an edge… How can I ensure my customers engage with me,and not the competition? 4 I want to interact with my customers where they will be most receptive. How can I engage with my customers on more than just Display? I want to know if my campaign is How do I know if my ads are being effective? How can I maximize my reach to in-market consumers? NoNo NoNo NoNo working? N o NoNo

Question 1 5 Timing is everything in this business. How can I maximize my reach to in-market consumers? NoNo

Searched 3.2 M Just purchased.5 M 6 How can I maximize my reach to in-market consumers? NoNo We make sure your ads get in front of your audience Targeted Solutions Recommendations for Behr We believe these attributes make up potential Behr customers! And we reach millions of‘em. Moms 3.6 M Newlyweds 2.3 M Loves 4.1 M Remodeling goods online for home house *comScore PlanMetrix, Dec. ‘10 Granular Targeting

v Modern Liv 46% more reach bath remodelers 88% more reach kitch Right where you want them Reach home enthusiasts while they’re in project planning mode and are seeking information,tips & ideas on their project. Premium Placements Align your brand with content specific to Kitchen Remodeling & Bath Remodeling with a focus on Faucet content Project-based Targeting 7 Reach in-market home enthusiasts How can I maximize my reach to in-market consumers? NoNo ing is likely to room and likely to en remodelers Living RoomBathroom Recommendations for Behr Paint-projects come in all shapes and sizes.Luckily,so does our audience! v Furniture RefinishingOutdoor SidingDeck Remodeling

9 Can you tell me where my ads are running? NoNo Question 2 I want to ensure my brand is in the best possible media environments.

v v NoNo 10 We keep only the highest quality publishers in our network Premium Placements Where you are on the page is as important as how much.Our publishers are selected for their ability to provide advertisers prime real estate.We make sure you’re ads aren’t buried where no one will see them! Endemic Home & Garden Sites Transparency is more than a site list to us.We work with our advertisers to determine the best placements for your campaign objectives and with 3 rd party verification companies to give you the peace of mind you deserve. Only the Best Hand-Selected with Love Your brand is important to us.That’s why we hand- selected 50 publishers for relevancy, quality and audience composition.We’ve made a conscious decision to limit our network’s size so we can guarantee quality. Can you tell me where my ads are running?

11 I don’t want my competitors to have an edge… How can I ensure my customers engage with me, and not the competition? NoNo Question 3

Exclusive Sponsorships you can’t get anywhere else How can I ensure my customers engage with me, and not the competition? NoNo 12 v Getting an Edge Be loud when you need it most Create high impact,high visibility campaigns during seasonal promotions,product launches and more with exclusive inventory opportunities on highly relevant sites.  Roadblocks Sponsorships  Net blasts Content Takeovers 100% Share ofVoice Need to make sure your brand or product is seen,and not the competition?With our 100% SOV programs,own your audience, and shut out the competition. SOV RECOMMENDATIONS Top 5 H&G Site With Tim Carter With Jamie Moore Dave Vandervort

13 I want to interact with my customers where they’ll be the most receptive… How can I engage with my customers on more than just Display? NoNo Question 4

NoNo 16 Advertise to customers on-the-go with Mobile v I Get Around… Mobile when you need it Advertise on Home & Garden apps and the mobile web to reach your customers away from their computers on Smartphones and the iPad!  300 x 50  300 x 250  Video Units  Mobile Rich Media App Promotion Stellar Apps Get on these primo apps and in front of your customers.. GREAT MOBILE APPS vv Remodelista How can I engage with my customers on more than just Display? Home RemodelerHome Loan Calc Feng Shui Compass

Question 5 19 People are clicking on ads less and less… If I’m not measuring just CTR, how do I know if my ads are being effective? NoNo

Denise Zaraya DirectorVertical Strategies Thank you for your time! Behr Paint

谢谢观赏 PPT 之家 之家