STC Social Media Survey Washington DC - Baltimore Area Chapter Viqui Dill
STC WDCB Chapter Social Media Survey 2011 Why take a survey? When did it run? Who was invited? Who spoke up? What did we say?
Why take a survey? Buzz at the 2011 Summit mySTC launched 13 Social Media channels New position on STC WDCB Council A chance to communicate through SM, but where?
When did it run? Survey for specific timeframe September 15 th – October 2 nd 2011
Who was invited? STC WDCB members by Posted on – Facebook group – Linked In group – Twitter #STCWDC – JMU Student Chapter Facebook group – MySTC group – Chapter website/blog
Who spoke up? 40 people Mostly women Mostly older Mostly members
Who spoke up? 40 people Mostly women Mostly older Mostly members
Who spoke up? 40 people Mostly women Mostly older Mostly members
What did we say? We like We like face-to-face We like Facebook We like the Intercomm magazine Job postings, webinar training are important to younger members Some of us are overwhelmed by too much social media
5 = I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I belong but do not use this 1 = I do not belong 0 = I didn't even know we had this Rating Scale from 0 to 5
STC-related social media
All STC WDCB 40 & under announcement list STC website Face-to-face events STC WDCB Chapter website Linked In MySTC STC WDCB Chapter Blog2.1 Facebook1.8 chat list Twitter profile Twitter hashtag #stcwdc STC WDCB Chapter Blog RSS feed MySTC WDCB group1.40.9
Other (non-STC) social media
All STC WDCB 40 & under 5.0 Face-to-face Phone calls4.4 Facebook Text messaging Linked In Blogs RSS Twitter Google MySpace1.21.4
Personal preference
All STC WDCB 40 & under Face-to-face4.6 Phone calls Text messaging Linked In Facebook Blogs RSS Twitter Google MySpace0.81.1
Site blocking
What time of day do you use these social media tools?
What kinds of tools
Let us know which of these benefits are useful to you
All STC WDCB 40 & under Connection and networking intercom magazine Chapter events Community news Industry news Job postings Technical Communication magazine Webinars Blogposts Discussions online Summit Connection and networking3.73.6
Selected comments I find social media annoying and not very useful. Now that I know those social media resources are there, I've joined them all so I can keep up. Who has time to text and blog? Or just read all those text and blogs?
Selected comments If I have to go to a site to see updates, I'm likely not to do it. I prefer getting notifications in (e.g. from Linked In) and then I'll go follow up on discussions or changes of interest. Live-and-die by , committed to my Blackberry as I travel incessantly for work. I'm do not have time at work or in my personal life to monitor 2+ different channels so I appreciate when I can get most of my info from one.
What did we say? We like We like face-to-face We like Facebook We like the Intercomm magazine Job postings, webinar training are important to younger members Some of us are overwhelmed by too much social media