Brand USA: Market Intelligence China June 30, 2015

Screeners

Phocuswright Inc. on Behalf of Brand USA 3 Survey Results Summary: China Travel Components Purchased Question: Which of the following, if any, have you purchased in the past 2 years (since April 2013)? Select all that apply. Base: China international travelers (2014 N=1002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 4 Survey Results Summary: China International Leisure Trip Frequency Question: How many international trips of each type have you taken in the past 2 years (since April 2013)? Base: China intercontinental travelers (2014 N=1002, 2015 N= 975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 5 Survey Results Summary: China International Business Trip Incidence Question: How many international trips of each type have you taken in the past 2 years (since April 2013)? Base: China intercontinental travelers (2014 N=1,002, 2015 N=974) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 6 Survey Results Summary: China Role in Planning International Leisure Trips Question: Please indicate who played an active role in planning your N international holiday(s) taken over the past 2 years ? Please select all that apply Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 7 Survey Results Summary: China Top 10 Countries Visited Past 2 Years Question: What countries did you visit during your N international holiday(s) you took in the past 2 years ? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 8 Survey Results Summary: China Likelihood to Visit a Region: 2014 Question: How likely are you to visit the following regions for an international holiday in the next 12 months? Base: China intercontinental travelers (N=1,002) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 9 Survey Results Summary: China Likelihood to Visit a Region: 2015 Question: How likely are you to visit the following regions for an international holiday in the next 12 months? Base: China intercontinental travelers (N=975) Source: Brand USA Market Intelligence Study

GENERAL DESTINATION PREFERENCES

Phocuswright Inc. on Behalf of Brand USA 11 Survey Results Summary: China Importance of Personal Considerations: 2014 Question: Please indicate how important each of the following personal considerations generally is to you when deciding where to go on an international holiday. Please assign a number from 1-5, with 1 being not at all important/not applicable, 3 being moderately important and 5 being extremely important. Base: China intercontinental travelers (N=1,002) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 12 Survey Results Summary: China Importance of Personal Considerations: 2015 Question: Please indicate how important each of the following personal considerations generally is to you when deciding where to go on an international holiday. Please assign a number from 1-5, with 1 being not at all important/not applicable, 3 being moderately important and 5 being extremely important. Base: China intercontinental travelers (N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 13 Survey Results Summary: China Importance of Destination Characteristics: 2014 Question: When deciding on which country to visit for an international holiday, please rate how important each of the following destination characteristics is to you. Please rate each characteristic on a scale from 1 to 5 (1 being not at all important, 3 being moderately important and 5 being extremely important) Base: China intercontinental travelers (N=1,002) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 14 Survey Results Summary: China Importance of Destination Characteristics: 2015 Question: When deciding on which country to visit for an international holiday, please rate how important each of the following destination characteristics is to you. Please rate each characteristic on a scale from 1 to 5 (1 being not at all important, 3 being moderately important and 5 being extremely important) Base: China intercontinental travelers (N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 15 Survey Results Summary: China Discouraging Destination Characteristics: 2014 Question: When deciding on which country to visit for an international holiday, please rate to what degree each of the following destination characteristics discourages you from visiting. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=1,002) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 16 Survey Results Summary: China Discouraging Destination Characteristics: 2015 Question: When deciding on which country to visit for an international holiday, please rate to what degree each of the following destination characteristics discourages you from visiting. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 17 Survey Results Summary: China Impact of Currency Exchange Value Decrease Question: At what percentage does a decrease in the currency exchange value of the British pound impact your travel decisions? Base: China intercontinental travelers (N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 18 Survey Results Summary: China Change of Travel Choices Due to Currency Exchange Value Decrease Question: What travel choices would you be most likely to change due to a decrease in the currency exchange value of the British pound ? Please rank them in order of likelihood (1 being the most likely to change). Base: China How likely are you to visit intercontinental travelers (N=975) Source: Brand USA Market Intelligence Study

PAST TRIPS/FUTURE INTENTIONS

Phocuswright Inc. on Behalf of Brand USA 20 Survey Results Summary: China Trip Incidence and Trip Duration Share of All Trips: 2014 Question: Of the N international holiday(s) you took in the past 2 years (since April 2012), how many were: Base: China intercontinental travelers (N=1,002) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 21 Survey Results Summary: China Trip Incidence and Trip Duration Share of All Trips: 2015 Question: Of the N international holiday(s) you took in the past 2 years (since April 2013), how many were: Base: China intercontinental travelers (N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 22 Survey Results Summary: China Months Traveled Question: During what month(s) did you take your N holiday(s)? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 23 Survey Results Summary: China Likelihood of Travel to United States Question: When, if ever, are you likely to visit the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 24 Survey Results Summary: China Likelihood of Travel to Switzerland Question: When, if ever, are you likely to visit the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 25 Survey Results Summary: China Likelihood of Travel to France Question: When, if ever, are you likely to visit the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 26 Survey Results Summary: China Likelihood of Travel to Australia Question: When, if ever, are you likely to visit the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 27 Survey Results Summary: China Likelihood of Travel to New Zealand Question: When, if ever, are you likely to visit the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 28 Survey Results Summary: China Likelihood of Travel to Brazil Question: When, if ever, are you likely to visit the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 29 Survey Results Summary: China Likelihood of Travel to Italy Question: When, if ever, are you likely to visit the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 30 Survey Results Summary: China Likelihood of Travel to United Kingdom Question: When, if ever, are you likely to visit the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 31 Survey Results Summary: China Likelihood of Travel to Canada Question: When, if ever, are you likely to visit the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 32 Survey Results Summary: China Net Promoter: United States Question: If a friend or relative were discussing a future holiday destination with you, which statement would best describe your attitude toward the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 33 Survey Results Summary: China Net Promoter: Switzerland Question: If a friend or relative were discussing a future holiday destination with you, which statement would best describe your attitude toward the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 34 Survey Results Summary: China Net Promoter: France Question: If a friend or relative were discussing a future holiday destination with you, which statement would best describe your attitude toward the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 35 Survey Results Summary: China Net Promoter: Australia Question: If a friend or relative were discussing a future holiday destination with you, which statement would best describe your attitude toward the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 36 Survey Results Summary: China Net Promoter: New Zealand Question: If a friend or relative were discussing a future holiday destination with you, which statement would best describe your attitude toward the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 37 Survey Results Summary: China Net Promoter: Brazil Question: If a friend or relative were discussing a future holiday destination with you, which statement would best describe your attitude toward the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 38 Survey Results Summary: China Net Promoter: Italy Question: If a friend or relative were discussing a future holiday destination with you, which statement would best describe your attitude toward the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 39 Survey Results Summary: China Net Promoter: United Kingdom Question: If a friend or relative were discussing a future holiday destination with you, which statement would best describe your attitude toward the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 40 Survey Results Summary: China Net Promoter: Canada Question: If a friend or relative were discussing a future holiday destination with you, which statement would best describe your attitude toward the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 41 Survey Results Summary: China Perception of U.S.A. Question: For each of the following countries, select which characteristics, if any, describe it as a holiday destination. Select all that apply. Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 42 Survey Results Summary: China Perception of Switzerland Question: For each of the following countries, select which characteristics, if any, describe it as a holiday destination. Select all that apply. Base: China intercontinental travelers (2014 N=459, 2015 N=404) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 43 Survey Results Summary: China Perception of France Question: For each of the following countries, select which characteristics, if any, describe it as a holiday destination. Select all that apply. Base: China intercontinental travelers (2014 N=423, 2015 N=359) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 44 Survey Results Summary: China Perception of Australia Question: For each of the following countries, select which characteristics, if any, describe it as a holiday destination. Select all that apply. Base: China intercontinental travelers (2014 N=448, 2015 N=362) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 45 Survey Results Summary: China Perception of New Zealand Question: For each of the following countries, select which characteristics, if any, describe it as a holiday destination. Select all that apply. Base: China intercontinental travelers (2014 N=419, 2015 N=366) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 46 Survey Results Summary: China Perception of Brazil Question: For each of the following countries, select which characteristics, if any, describe it as a holiday destination. Select all that apply. Base: China intercontinental travelers (2014 N=452, 2015 N=377) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 47 Survey Results Summary: China Perception of Italy Question: For each of the following countries, select which characteristics, if any, describe it as a holiday destination. Select all that apply. Base: China intercontinental travelers (2014 N=445, 2015 N=352) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 48 Survey Results Summary: China Perception of United Kingdom Question: For each of the following countries, select which characteristics, if any, describe it as a holiday destination. Select all that apply. Base: China intercontinental travelers (2014 N=438, 2015 N=365) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 49 Survey Results Summary: China Perception of Canada Question: For each of the following countries, select which characteristics, if any, describe it as a holiday destination. Select all that apply. Base: China intercontinental travelers (2014 N=463, 2015 N=341) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 50 Survey Results Summary: China Destination Characteristics: U.S.A Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=1,002)

Phocuswright Inc. on Behalf of Brand USA 51 Survey Results Summary: China Destination Characteristics: U.S.A Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=975)

Phocuswright Inc. on Behalf of Brand USA 52 Survey Results Summary: China Destination Characteristics: Switzerland Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=459)

Phocuswright Inc. on Behalf of Brand USA 53 Survey Results Summary: China Destination Characteristics: Switzerland Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=404)

Phocuswright Inc. on Behalf of Brand USA 54 Survey Results Summary: China Destination Characteristics: France Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=423)

Phocuswright Inc. on Behalf of Brand USA 55 Survey Results Summary: China Destination Characteristics: France Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=359)

Phocuswright Inc. on Behalf of Brand USA 56 Survey Results Summary: China Destination Characteristics: Australia Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=448)

Phocuswright Inc. on Behalf of Brand USA 57 Survey Results Summary: China Destination Characteristics: Australia Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=362)

Phocuswright Inc. on Behalf of Brand USA 58 Survey Results Summary: China Destination Characteristics: New Zealand Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=419)

Phocuswright Inc. on Behalf of Brand USA 59 Survey Results Summary: China Destination Characteristics: New Zealand Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=366)

Phocuswright Inc. on Behalf of Brand USA 60 Survey Results Summary: China Destination Characteristics: Brazil – 2014 Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=452)

Phocuswright Inc. on Behalf of Brand USA 61 Survey Results Summary: China Destination Characteristics: Brazil – 2015 Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=377)

Phocuswright Inc. on Behalf of Brand USA 62 Survey Results Summary: China Destination Characteristics: Italy Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=445)

Phocuswright Inc. on Behalf of Brand USA 63 Survey Results Summary: China Destination Characteristics: Italy Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=352)

Phocuswright Inc. on Behalf of Brand USA 64 Survey Results Summary: China Destination Characteristics: United Kingdom Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=438)

Phocuswright Inc. on Behalf of Brand USA 65 Survey Results Summary: China Destination Characteristics: United Kingdom Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=365)

Phocuswright Inc. on Behalf of Brand USA 66 Survey Results Summary: China Destination Characteristics: Canada Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=463)

Phocuswright Inc. on Behalf of Brand USA 67 Survey Results Summary: China Destination Characteristics: Canada Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent). Base: China intercontinental travelers (N=341)

Phocuswright Inc. on Behalf of Brand USA 68 Survey Results Summary: China Discouraging Destination Characteristics: USA Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=1,002) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 69 Survey Results Summary: China Discouraging Destination Characteristics: USA Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 70 Survey Results Summary: China Discouraging Destination Characteristics: Switzerland Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=459) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 71 Survey Results Summary: China Discouraging Destination Characteristics: Switzerland Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=404) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 72 Survey Results Summary: China Discouraging Destination Characteristics: France Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=423) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 73 Survey Results Summary: China Discouraging Destination Characteristics: France Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=359) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 74 Survey Results Summary: China Discouraging Destination Characteristics: Australia Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=448) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 75 Survey Results Summary: China Discouraging Destination Characteristics: Australia Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=362) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 76 Survey Results Summary: China Discouraging Destination Characteristics: New Zealand Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=419) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 77 Survey Results Summary: China Discouraging Destination Characteristics: New Zealand Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=366) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 78 Survey Results Summary: China Discouraging Destination Characteristics: Brazil Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=452) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 79 Survey Results Summary: China Discouraging Destination Characteristics: Brazil Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=377) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 80 Survey Results Summary: China Discouraging Destination Characteristics: Italy Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=445) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 81 Survey Results Summary: China Discouraging Destination Characteristics: Italy Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=352) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 82 Survey Results Summary: China Discouraging Destination Characteristics: United Kingdom Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=438) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 83 Survey Results Summary: China Discouraging Destination Characteristics: United Kingdom Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=365) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 84 Survey Results Summary: China Discouraging Destination Characteristics: Canada Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=463) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 85 Survey Results Summary: China Discouraging Destination Characteristics: Canada Question: When considering the following countries as holiday destinations, how would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N=341) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 86 Survey Results Summary: China Weighted Perception of Destination Characteristics Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent); How would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N= ) Source: Brand USA Market Intelligence Study <~25 = Not a factor ~25 - ~50 = A contributing factor ~50+ = A strong factor Motivators U.S.A.SwitzerlandFranceAustralia New ZealandBrazilItalyU.K.U.A.E.Canada Activity options (mountain climbing, diving) Landmarks and sightseeing options (historical sites, museums) Leisure attractions (dining, shopping, nightlife) Natural features/landscapes (mountains, rainforests) Ease of travel to the destination (length of flight, number of stops) Quality of beaches Appeal of local culture (food, music, etc.) Reputation/popularity as a travel destination AVERAGE Demotivators U.S.A.SwitzerlandFranceAustralia New ZealandBrazilItalyU.K.U.A.E.Canada Inconvenience of travel to the destination (no direct flights) Distance from home Crowdedness Visa requirements/entry procedures Safety concerns/political instability Lack of visitor resources/support in the destination Unfamiliarity with local customs/language High prices AVERAGE

Phocuswright Inc. on Behalf of Brand USA 87 Survey Results Summary: China Weighted Perception of Destination Characteristics Question: When considering the following countries as holiday destinations, how would you rate each on the following characteristics? Please rate each characteristic on a scale from 1 to 5 (1 being poor, 3 being adequate and 5 being excellent); How would you rate each characteristic that might discourage you from considering it. Please rate each characteristic on a scale from 1 to 5 (1 being not at all discouraging/not applicable, 3 being moderately discouraging and 5 being extremely discouraging). Base: China intercontinental travelers (N= ) Source: Brand USA Market Intelligence Study <~25 = Not a factor ~25 - ~50 = A contributing factor ~50+ = A strong factor Motivators U.S.A.SwitzerlandFranceAustralia New ZealandBrazilItalyU.K.Canada Activity options (mountain climbing, diving) Landmarks and sightseeing options (historical sites, museums) Leisure attractions (dining, shopping, nightlife) Natural features/landscapes (mountains, rainforests) Ease of travel to the destination (length of flight, number of stops) Quality of beaches Appeal of local culture (food, music, etc.) Reputation/popularity as a travel destination AVERAGE Demotivators U.S.A.SwitzerlandFranceAustralia New ZealandBrazilItalyU.K.Canada Inconvenience of travel to the destination (no direct flights) Distance from home Crowdedness Visa requirements/entry procedures Safety concerns/political instability Lack of visitor resources/support in the destination Unfamiliarity with local customs/language High prices AVERAGE

Phocuswright Inc. on Behalf of Brand USA 88 Survey Results Summary: China Reason for U.S. Unlikely to be a Destination Question: Why is the United States not a likely holiday destination for you in the next 12 months? Select all that apply. Base: China intercontinental travelers who are not likely to visit the U.S. in the next 12 months (2014 N=449, 2015 N=489) Source: Brand USA Market Intelligence Study

NEXT INTERCONTINENTAL HOLIDAY

Phocuswright Inc. on Behalf of Brand USA 90 Survey Results Summary: China Countries Likely to Visit Question: What country(ies) will you likely visit during your next holiday to a destination outside of Europe? Select all that apply. Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

China Question: What countries you would most like to visit in the future? Please list up to 10 countries. Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 92 Survey Results Summary: China Duration of Next Trip Question: How long will this holiday likely be? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (2014 N=539, 2015 N=513) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 93 Survey Results Summary: China Months Likely to Travel Question: In what month(s) will you likely take this holiday? Select all that apply. Base: China intercontinental travelers (2014 N=1,002, 2015 N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (2014 N=539, 2015 N=513) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 94 Survey Results Summary: China Travel Party Question: Who will travel with you on this holiday? Select all that apply. Base: China intercontinental travelers (2014 N=1,002, 2015 N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (2014 N=539, 2014 N=513) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 95 Survey Results Summary: China Expected Household Travel Spend ($) for next Intercontinental Trip Question: What is the total amount you expect your household to spend on each of the following elements of this holiday? Enter a whole number without the currency symbol. Airline tickets/Lodging/Additional trip-related expenses, such as dining, local transportation, souvenirs and local tours Base: China intercontinental travelers (N=1,002), China travelers who will likely visit the U.S. in their next intercontinental trip (N=539) Source: Brand USA Market Intelligence Study (Conversion CNY to USD=0.1624) MeanMedian $7,486$6,496 $7,973$6,983

Phocuswright Inc. on Behalf of Brand USA 96 Survey Results Summary: China Expected Household Travel Spend ($) for next Intercontinental Trip Question: What is the total amount you expect your household to spend on each of the following elements of this holiday? Enter a whole number without the currency symbol. Airline tickets/Lodging/Additional trip-related expenses, such as dining, local transportation, souvenirs and local tours Base: China intercontinental travelers (N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (N=513) Source: Brand USA Market Intelligence Study (Conversion CNY to USD=0.162) MeanMedian $6,952$5,684 $7,566$6,334

NEXT INTERCONTINENTAL HOLIDAY – DESTINATION SELECTION

Phocuswright Inc. on Behalf of Brand USA 98 Survey Results Summary: China Destination Options in Mind Question: Which of the following statements best describes the circumstances of this holiday? Select one. Base: China intercontinental travelers (2014 N=1,002, 2015 N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (2014 N=539, 2015 N=513) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 99 Survey Results Summary: China Destination Decision, Selection and Travel Component Shopping Window Question: How far in advance of your departure date did/will you decide on the destination? How much time did/will you spend researching/selecting your destination for this holiday? How much time did/will you spend researching/selecting travel components, such as airline tickets or hotel rooms, before you made/make the first booking for this trip? Base: China intercontinental travelers (N=1,002) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 100 Survey Results Summary: China Destination Decision, Selection and Travel Component Shopping Window Question: How far in advance of your departure date did/will you decide on the destination? How much time did/will you spend researching/selecting your destination for this holiday? How much time did/will you spend researching/selecting travel components, such as airline tickets or hotel rooms, before you made/make the first booking for this trip? Base: China intercontinental travelers (N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 101 Survey Results Summary: China Motivations for Selecting Intercontinental Destination Question: What motivates your desire to visit that destination? Select all that apply. Base: China intercontinental travelers (N=1,002), China travelers who will likely visit the U.S. in their next intercontinental trip (N=539) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 102 Survey Results Summary: China Motivations for Selecting Intercontinental Destination Question: What motivates your desire to visit that destination? Select all that apply. Base: China intercontinental travelers (N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (N=513) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 103 Survey Results Summary: China Destination Selection Channels Question: What sources of information did/will you use to select the destination for this holiday? Select all that apply. Base: China intercontinental travelers (N=1,002), China travelers who will likely visit the U.S. in their next intercontinental trip (N=539) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 104 Survey Results Summary: China Destination Selection Channels Question: What sources of information did/will you use to select the destination for this holiday? Select all that apply. Base: China intercontinental travelers (N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (N=513) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 105 Survey Results Summary: China Website Used in Destination Selection – 2014 Question: What type(s) of websites did/will you use? Select all that apply. Base: China intercontinental travelers who used websites or applications in destination selection (N=801), China travelers who will likely visit the U.S. in their next intercontinental trip (N=443) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 106 Survey Results Summary: China Website Used in Destination Selection – 2015 Question: What type(s) of websites did/will you use? Select all that apply. Base: China intercontinental travelers who used websites or applications in destination selection (N=785), China travelers who will likely visit the U.S. in their next intercontinental trip (N=416) Source: Brand USA Market Intelligence Study

NEXT INTERCONTINENTAL HOLIDAY – BOOKINGS

Phocuswright Inc. on Behalf of Brand USA 108 Survey Results Summary: China Travel Component Booking: 2014 Question: Which of the following travel components did/will you book for this holiday? Select all that apply. Base: China intercontinental travelers (N=1,002), China travelers who will likely visit the U.S. in their next intercontinental trip (N=539) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 109 Survey Results Summary: China Travel Component Booking: 2015 Question: Which of the following travel components did/will you book for this holiday? Select all that apply. Base: China intercontinental travelers (N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (N=513) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 110 Survey Results Summary: China Booking Method for Travel Components: 2014 Question: How did/will you book the travel products for this holiday? Base: China intercontinental travelers who booked /will likely each travel component (N=104~687) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 111 Survey Results Summary: China Booking Method for Travel Components: 2015 Question: How did/will you book the travel products for this holiday? Base: China intercontinental travelers who booked /will likely each travel component (N=88~634) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 112 Survey Results Summary: China Reasons for Using a Particular Booking Method: 2014 Question: Why did/will you book travel this way? Select all that apply. Base: China intercontinental travelers (N=1,002), China travelers who will likely visit the U.S. in their next intercontinental trip (N=539) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 113 Survey Results Summary: China Reasons for Using a Particular Booking Method: 2015 Question: Why did/will you book travel this way? Select all that apply. Base: China intercontinental travelers (N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (N=513) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 114 Survey Results Summary: China Booking Window for Air Travel: 2014 Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book air travel (N=687), China travelers who will likely visit the U.S. in their next intercontinental trip (N=391) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 115 Survey Results Summary: China Booking Window for Air Travel: 2015 Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book air travel (N=634), China travelers who will likely visit the U.S. in their next intercontinental trip (N=344) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 116 Survey Results Summary: China Booking Window for Lodging: 2014 Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book lodging (N=583), China travelers who will likely visit the U.S. in their next intercontinental trip (N=378) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 117 Survey Results Summary: China Booking Window for Lodging: 2015 Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book lodging (N=661), China travelers who will likely visit the U.S. in their next intercontinental trip (N=370) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 118 Survey Results Summary: China Booking Window for Car Rental: 2014 Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book car rental (N=245), China travelers who will likely visit the U.S. in their next intercontinental trip (N=138) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 119 Survey Results Summary: China Booking Window for Car Rental: 2015 Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book car rental (N=238), China travelers who will likely visit the U.S. in their next intercontinental trip (N=135) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 120 Survey Results Summary: China Booking Window for Pre-packaged Holiday/Guided Tour Package: 2014 Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book pre-packaged holiday or guided tour package (N=360), China travelers who will likely visit the U.S. in their next intercontinental trip (N=194) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 121 Survey Results Summary: China Booking Window for Pre-packaged Holiday/Guided Tour Package: 2015 Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book pre-packaged holiday or guided tour package (N=339), China travelers who will likely visit the U.S. in their next intercontinental trip (N=169) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 122 Survey Results Summary: China Booking Window for Custom Package: 2014 Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book custom package (N=379), China travelers who will likely visit the U.S. in their next intercontinental trip (N=208) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 123 Survey Results Summary: China Booking Window for Custom Package: 2015 Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book custom package (N=366), China travelers who will likely visit the U.S. in their next intercontinental trip (N=196) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 124 Survey Results Summary: China Booking Window for Holiday Home/Flat Rental Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book holiday home/flat rental (2014 N=244, 2015 N=218) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 125 Survey Results Summary: China Booking Window for Cruise Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book cruise (2014 N=110, 2015 N=88) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 126 Survey Results Summary: China Booking Window for Rail Travel Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book rail travel (2014 N=104, 2015 N=100) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 127 Survey Results Summary: China Booking Window for Destination Activities Question: How far in advance of your departure date did/will you book the travel products for this holiday? Select one option from the drop-down box. Base: China intercontinental travelers who booked /will likely book destination activities (2014 N=358, 2015 N=350) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 128 Survey Results Summary: China Lodging Types: 2014 Question: What type(s) of lodging did/will you likely use during this holiday? Select all that apply. Base: China intercontinental travelers (N=1,002), China travelers who will likely visit the U.S. in their next intercontinental trip (N=539) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 129 Survey Results Summary: China Lodging Types: 2015 Question: What type(s) of lodging did/will you likely use during this holiday? Select all that apply. Base: China intercontinental travelers (N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (N=513) Source: Brand USA Market Intelligence Study

U.S. DESTINATION INTERESTS

Phocuswright Inc. on Behalf of Brand USA 131 Survey Results Summary: China Destination Interest - Top 10 States Question: You indicated in a previous question that you have interest in visiting the U.S. sometime in the future. Which U.S. state(s) are you interested in visiting? Base: China intercontinental travelers who are interested in visiting the U.S. (2014 N=1,002, 2015 N=964) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 132 Survey Results Summary: China Destination Interest – New York Cities/Areas Question: You indicated in a previous question that you have interest in visiting the U.S. sometime in the future. Which U.S. state(s) are you interested in visiting? Base: China intercontinental travelers who are interested in visiting New York state (2014 N=358, 2015 N=390) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 133 Survey Results Summary: China Destination Interest – California Cities/Areas Question: You indicated in a previous question that you have interest in visiting the U.S. sometime in the future. Which U.S. state(s) are you interested in visiting? Base: China intercontinental travelers who are interested in visiting California (2014 N=452, 2015 N=433) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 134 Survey Results Summary: China Destination Interest – Florida Cities/Areas Question: You indicated in a previous question that you have interest in visiting the U.S. sometime in the future. Which U.S. state(s) are you interested in visiting? Base: China intercontinental travelers who are interested in visiting Florida (2014 N=192, 2015 N=213) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 135 Survey Results Summary: China Friends/Family living in the U.S. Question: Do you have friends and/or family who currently live in the United States? Select all that apply. Base: China intercontinental travelers (2014 N=1,002, 2015 N= 975 ) Source: Brand USA Market Intelligence Study

MEDIA HABITS

Phocuswright Inc. on Behalf of Brand USA 137 Survey Results Summary: China TV Time Question: Please select when you watch television during a typical week. Select all that apply. Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 138 Survey Results Summary: China TV Channels Watched Past Week Question: Which of the following TV channels have you watched in the past week? Please select all that apply. Base: China intercontinental travelers (2014 N=943, 2015 N=909) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 139 Survey Results Summary: China Radio Time Question: Please select when you listen to the radio during a typical week. Select all that apply. Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 140 Survey Results Summary: China Internet Browsing Frequency Question: How often do you typically browse the Internet? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 141 Survey Results Summary: China Social Network Participation: 2014 Question: In which online social networks do you actively participate? Base: China intercontinental travelers (N=1,002) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 142 Survey Results Summary: China Social Network Participation: 2015 Question: In which online social networks do you actively participate? Base: China intercontinental travelers (N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 143 Survey Results Summary: China Newspapers Read in Past Month Question: Which of the following newspapers have you read in the past month? Please select all that apply. Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 144 Survey Results Summary: China Magazines Read in Past Month Question: Which of the following magazines have you read in the past month? Please select all that apply. Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Demographics

Phocuswright Inc. on Behalf of Brand USA 146 Survey Results Summary: China Age and Gender: 2014 Question: Please select your age group? What is your gender? Base: China intercontinental travelers (N=1,002) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 147 Survey Results Summary: China Age and Gender: 2015 Question: Please select your age group? What is your gender? Base: China intercontinental travelers (N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 148 Survey Results Summary: China Employment Status Question: Please select the option that best describes your current employment status. Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 149 Survey Results Summary: China Household Size Question: How large is your household? Select one. Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 150 Survey Results Summary: China Children in Household Question: How many children under the age of 18 live in your household? Base: China intercontinental travelers with at least two people in household (2014 N=1,002, 2015 N=948) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 151 Survey Results Summary: China Education Question: What is the highest level of education you have completed? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Phocuswright Inc. on Behalf of Brand USA 152 Survey Results Summary: China Income Question: What is your approximate total (pre-tax) annual household income? Select one. Base: China intercontinental travelers (2014 N=1,002, 2015 N=975) Source: Brand USA Market Intelligence Study

Thank You Questions? Please contact Cat Reith Project Coordinator Phocuswright Inc x398