ARRANGING &DISPLAY. GENESIS This unit encompasses the skills, knowledge and attitudes required to merchandise products within a retail store. It involves.

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Presentation transcript:

ARRANGING &DISPLAY

GENESIS This unit encompasses the skills, knowledge and attitudes required to merchandise products within a retail store. It involves the arrangement and presentation of merchandise, setting up and maintaining displays and labeling or pricing stock. 6/28/2011

PROCESS OF ARRANGING  Merchandise unpacked in accordance with store procedures.  Merchandise placed on floor, fixtures & shelves in determined locations.  Merchandise displayed to achieve a balanced fully stocked appearance and promote sales.  Damaged, soiled or out of date stock identified and corrective action taken as required according to store procedure.  Stock range placed to conform with fixtures, ticketing, prices or bar codes.  Stock rotated according to stock requirements and store procedure.

Prepare display labels/tickets Prepare display labels/tickets  Labels/tickets for window, wall or floor displays prepared according to store policy.  Tickets prepared using electronic equipment or neatly by hand according to store procedures.  Soiled, damaged, illegible or incorrect labels/tickets identified and corrective action taken.  Electronic ticketing equipment used &maintained according to design specifications.  TICKETING EQUIPMENT MAINTAINED AND STORE IN A SAFE LOCATION

Place, arrange and display price tickets and labels…………………. Place, arrange and display price tickets and labels…………………. Tickets/labels are visible and correctly placed on merchandise. Labels/tickets replaced according to store policy. Correct pricing and information maintained on merchandise according to store procedures, industry codes of practice and legislative requirements.

Maintain displays Maintain displays Special promotion areas reset and dismantled. Supervisor assisted in selection of merchandise for display. Merchandise arranged/faced up as directed and/or according to layout specifications and load bearing capacity of fixtures. Unsuitable or out of date displays identified, reset and/or removed as directed. Optimum stock levels identified and stock replenished according to store policy. Display areas maintained in a clean and tidy manner. Excess packaging removed from display areas.

Protect merchandise Protect merchandise Correct handling, storage and display techniques identified and used according to stock characteristics and legislative requirements.

VISUAL MERCHANDISING TOOLS COLOUR & TEXTURE FIXTURE & PRESENTATION SIGNAGESWINDOWSPROPSLIGHTINGMANNEQUINSPLANOGRAM

METHODS & ERRORS  DOMINANCE OF COLOR  CO-ORDINATED PRESENTATION  PRESENTATION BY PRICE CLUTTER LACK OF THEM TOO MANY PROPS FLOOR MANAGEMENT POOR LIGHTING