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 MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary  MKT 571 Week 1 Quiz  MKT 571 Week 1 DQ 1  MKT 571 Week 1 DQ 2  MKT 571 Week 1 Summary  MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I  MKT 571 Week 2 DQ 1 MKT..  MKT 571 Entire Course And Final Guide MKT 571 Entire Course MKT 571 Entire Course And Final Guide

 1) Which of the following is most closely associated with a proactive marketing orientation? A. It involves delivering superior value. B. It is about understanding and meeting customers’ expressed needs. C. It represents the “make and sell" philosophy. D. The marketer focuses on the customers’ latent or hidden needs.  Complete the Marketing Environment Simulation and Summary in My Marketing Lab.  Save your results report from the simulation to your computer. MKT 571 Final Exam Guide MKT 571 new Week 1 Assignment Marketing Environment Simulation and Summary

 1. Which of the following is correct about marketing management?  2. Which of the following industries is most likely to use database marketing?  3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n)  1. When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?  2. Which of the following would consumers associate closely with a brand? MKT 571 new Week 1 Quiz MKT 571 new Week 2 Quiz

 Include the following components for both markets:  Market needs  Market growth  A brief SWOT Analysis  Potential competition  No more than 1200 words  Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.  A positioning statement for the company with careful consideration of their brand and strategy MKT 571 new Week 2 Team Assignment New Product Launch Marketing Plan, Part I (New) MKT 571 new Week 3 Individual Assignment Segmentation and Target Market Paper

 Complete the Learning Team Deliverable.  1. Which of the following is the most closely related with organic growth of an organization?  2. Which of the following is the level at which the product’s primary characteristics operate?  is the ability of a company to prepare on a large- scale basis individually designed products, services, programs, and communications. MKT 571 new Week 3 Learning Team Deliverable (Marketing Objective) MKT 571 new Week 3 Quiz

 1. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?  2. What type of distribution places the goods or services in as many outlets as possible?  3. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?  Expanding on your product offering from Week 2, provide the product mix for your team's new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees. MKT 571 new Week 4 Quiz MKT 571 new Week 4 Team Assignment New Product Launch Marketing Plan, Part II - Copy (2)

 Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.  Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).  Complete the Learning Team Deliverable MKT 571 new Week 5 Individual Assignment Client Pitch Presentation MKT 571 new Week 5 Learning Team Deliverables (Marketing Concepts)

 1. Mountain Dew is brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew’s sponsorship of these events?  2. When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest  1. Which of the following is true regarding a marketing audit?  2. A marketing audit typically best cinducted by a(n)  3. Which of the following is likely to be an important trend in marketing in the future? MKT 571 new Week 5 Quiz MKT 571 new Week 6 Quiz

 Include the following key components from your New Product Launch Marketing Plan:  Executive summary  Situational analysis  Market growth potential and competitive analysis  Segmentation, target market, and positioning . Your plan should be no more than 3,500 words. Be sure to include the following:  Executive summary  Situational analysis  Market growth potential and competitive analysis  Segmentation, target market, and positioning  Pricing and distribution strategies MKT 571 new Week 6 Team Assignment Investor Pitch MKT 571 new Week 6 Team Assignment New Product Launch Marketing Plan, Part III

 What have been the major marketing trends in the last decade?  What new marketing trends do you anticipate in the next 10 years?  UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country. MKT 571 Week 1 DQ 1 MKT 571 Week 1 DQ 2

 Write a Short Summary about this week  This week we are reading about "branding".  Here is a recent article on the subject.  Comments please.  /detail.html /detail.html MKT 571 Week 1 Summary MKT 571 Week 2 DQ 1

 We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.  1. Describe the overall strategy we should adopt to maximize our potential for success.  2. In one sentence write your positioning statement for the product  Write a Short Summary about this week Learning MKT 571 Week 2 DQ 2 MKT 571 Week 2 Summary

 What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function.  What price do you charge for the treatment? Defend your answer. Consider all your stakeholders. (Including your stock holders)  Hint. You won't find the answer to this hummer in your text. Also don't spend too much time trying to quantify your answer. I'm looking more for your top of mind solution to this one. MKT 571 Week 3 DQ 1 MKT 571 Week 3 DQ 2

 Write a Short Summary about this week  Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. MKT 571 Week 3 Summary MKT 571 Week 4 DQ 1

 Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally?  Write a Short Summary about this week MKT 571 Week 4 DQ 2 MKT 571 Week 4 Summary

 Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation.  (BTW. Setting marketing objectives prior to developing strategy is real important)  What should our promotional budget be? Why? What methodology did you use to come up with your budget?  Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad. MKT 571 Week 5 DQ 1 MKT 571 Week 5 DQ 2

 Write a Short Summary about this week MKT 571 Week 5 Summary MKT 571 Week 6 Summary

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