Advertising and Marketing 2014 Report and 2015 Plans

Advertising Projects 2014  Billboard  Two billboards in Charleston for 14 week period in summer. Harleyville and N. Charleston.  Three Joint Billboards with YCNGA (York, Rock Hill & Cherokee)  Gas Station TV  1 month statewide campaign (April) – 446,980 delivered impressions ($6300)  Cable  1 Month Joint Ads with Piedmont Natural Gas (August) ($7500/2=$3750)  Digital  WLTX Web Banners for Run and Facebook Contest  Fox Carolina Digital Ads for Facebook Contest  Billboard  Two billboards in Charleston for 14 week period in summer. Harleyville and N. Charleston.  Three Joint Billboards with YCNGA (York, Rock Hill & Cherokee)  Gas Station TV  1 month statewide campaign (April) – 446,980 delivered impressions ($6300)  Cable  1 Month Joint Ads with Piedmont Natural Gas (August) ($7500/2=$3750)  Digital  WLTX Web Banners for Run and Facebook Contest  Fox Carolina Digital Ads for Facebook Contest

Advertising Projects 2014 (Cont.)  Radio  Advertising Run in Richland/Lexington (End of July/Beginning of August) ($4000)  ESPN Radio in Rock Hill split with NC811 (April – October) ($2068)  Aerial Advertising ($16,300)  5 Myrtle Beach Flights at approx. 200,000 impressions each  4 Charleston Flights at Approx. 150,000 impressions each  Postcard Campaign  12,363 Impressions Statewide ($10,600)  Magazines  Excavation Safety Guides Approx given away to date. ($5000)  Upstate Greeter (Greenville, Anderson, Spartanburg) ($125)  Radio  Advertising Run in Richland/Lexington (End of July/Beginning of August) ($4000)  ESPN Radio in Rock Hill split with NC811 (April – October) ($2068)  Aerial Advertising ($16,300)  5 Myrtle Beach Flights at approx. 200,000 impressions each  4 Charleston Flights at Approx. 150,000 impressions each  Postcard Campaign  12,363 Impressions Statewide ($10,600)  Magazines  Excavation Safety Guides Approx given away to date. ($5000)  Upstate Greeter (Greenville, Anderson, Spartanburg) ($125)

Awareness and Events 2014  811 Run  Two Safety Summits (Columbia and Anderson)  19 Industry/Awareness Engagements (Home Shows, Trade Shows, Presentations, Etc)  Three Member Luncheons  Four School presentations and a Boy Scout Presentation  31 Damage Prevention Training Classes  811 Run  Two Safety Summits (Columbia and Anderson)  19 Industry/Awareness Engagements (Home Shows, Trade Shows, Presentations, Etc)  Three Member Luncheons  Four School presentations and a Boy Scout Presentation  31 Damage Prevention Training Classes

1 st Time Caller – How did you know to call ? How did you know to call 811?CountPercentage Contractor/Company Doing the Work % Utility Company % Previous Knowledge/Knew to call % Word of Mouth % Advertising, Other % Phone Book % Internet Ad % Web Search % Television Commercial % Utility Bill % Billboard % Advertisement on Utility Equipment % Employer % Home Owners Association % Radio Commercial %

FTC- Type of Work TYPE OF WORKCountPercentage FENCE % LANDSCAPE % WATER INSTALL/REPAIR % TREE/STUMP REMOVAL % ELECTRIC, INSTALL/REPAIR % DRAIN, INSTALL/REPAIR % PLANTING % NEW CONSTRUCTION % CABLE/TELEPHONE INSTALL/REPAIR % OTHER % SEWER INSTALL/REPAIR % IRRIGATION % SEPTIC SYSTEM % PAVING % GRADING/CLEARING %

Percentage of FTC to overall tickets  Three Joint Billboards with York County Natural Gas in this region (Cherokee, York, Rock Hill)  ESPN Joint Radio Ads with NC811 (Charlotte/Rock Hill)  138k impressions delivered over GSTV  Three Joint Billboards with York County Natural Gas in this region (Cherokee, York, Rock Hill)  ESPN Joint Radio Ads with NC811 (Charlotte/Rock Hill)  138k impressions delivered over GSTV

Percentage of FTC to overall tickets  One Month of joint commercials with Piedmont Natural Gas on Charter in the Upstate.  Upstate Greeter Magazine Ad  Greenville Home Show  156k impressions delivered over GSTV  One Month of joint commercials with Piedmont Natural Gas on Charter in the Upstate.  Upstate Greeter Magazine Ad  Greenville Home Show  156k impressions delivered over GSTV

Percentage of FTC to overall tickets  Two Billboards in Low Country, Harleyville and N. Charleston.  Four aerial advertising flights over Charleston Beaches.  36k impressions delivered over GSTV  Charleston Home Show  Two Billboards in Low Country, Harleyville and N. Charleston.  Four aerial advertising flights over Charleston Beaches.  36k impressions delivered over GSTV  Charleston Home Show

Percentage of FTC to overall tickets  811 Run and radio advertising of event.  73k impressions delivered over GSTV  Columbia Home Show  WLTX Facebook Campaign  811 Run and radio advertising of event.  73k impressions delivered over GSTV  Columbia Home Show  WLTX Facebook Campaign

Percentage of FTC to overall tickets  Five aerial advertising flights over Myrtle Beach.  40k impressions delivered over GSTV  Five aerial advertising flights over Myrtle Beach.  40k impressions delivered over GSTV

2015 Plans  Low Country Safety Summit  SC 2 Partnerships  Billboard Public Service Announcements  Creation of Safety Video  PR Firm (MGH) to Collect Excavator Surveys  PR Firm (MGH) to assist with Public Relations in April  Low Country Safety Summit  SC 2 Partnerships  Billboard Public Service Announcements  Creation of Safety Video  PR Firm (MGH) to Collect Excavator Surveys  PR Firm (MGH) to assist with Public Relations in April

Low Country Safety Summit  March 26, 8am-2pm  Cypress Gardens, Moncks Corner  Keynote: Eric Giguere  Other Presentations  SC811 Website and App Update  National Safety Council  National Trench Safety – Trench Box demo  March 26, 8am-2pm  Cypress Gardens, Moncks Corner  Keynote: Eric Giguere  Other Presentations  SC811 Website and App Update  National Safety Council  National Trench Safety – Trench Box demo

SC 2 Partnerships  This two tiered program offers companies the ability to partner with us in marketing and education.  The silver tier offers a joint billboard campaign, social media and web site promotion.  In addition to what is offered in the silver tier, the gold tier offers companies the ability to provide safety information at all SC811 DPT presentations and provide materials at all trade or home show events that SC811 attends.  Gold Partners: SCE&G, Piedmont Natural Gas  Silver Partners: UtiliQuest, Spirit Communications, Consolidated Pipe and Supply  This two tiered program offers companies the ability to partner with us in marketing and education.  The silver tier offers a joint billboard campaign, social media and web site promotion.  In addition to what is offered in the silver tier, the gold tier offers companies the ability to provide safety information at all SC811 DPT presentations and provide materials at all trade or home show events that SC811 attends.  Gold Partners: SCE&G, Piedmont Natural Gas  Silver Partners: UtiliQuest, Spirit Communications, Consolidated Pipe and Supply

Billboard PSAs  Eight Billboards will be placed around the state.  6 month time frame beginning in March.  SC 2 Partner logos will be featured on the billboards  Eight Billboards will be placed around the state.  6 month time frame beginning in March.  SC 2 Partner logos will be featured on the billboards

Safety Video  Creating a safety video to target the general public with basic safe digging message.  Partners: SCE&G, UtiliQuest, Foremost Pipeline.  Target Completion: End of first quarter.  Creating a safety video to target the general public with basic safe digging message.  Partners: SCE&G, UtiliQuest, Foremost Pipeline.  Target Completion: End of first quarter.

PR Firm (MGH) Excavator Surveys  Determine demographics and media consumption of of excavators  Determine perception of SC811  Determine awareness of SC811 services: Positive Response, Portal, Training Classes, Free Educational items.  Determine demographics and media consumption of of excavators  Determine perception of SC811  Determine awareness of SC811 services: Positive Response, Portal, Training Classes, Free Educational items.

PR Firm (MGH) Public Awareness  During the month of April, MGH will help us promote National Safe Digging Month by getting us on the air at local radio and tv stations.  Earned media (time on air) is better received than paid media (advertising).  During the month of April, MGH will help us promote National Safe Digging Month by getting us on the air at local radio and tv stations.  Earned media (time on air) is better received than paid media (advertising).

Questions  Thank you!