Social Media #whyd3 Sarah Otey

Special Thanks  Kate Corcoran  Terri Deike  Brian Granata

Agenda 1.Recruiting. 2.Athletically related activities. 3.Promotional activities.

For Starters… Generally, legislation applies to: Institutional accounts. Team accounts. Athletics department staff member personal accounts. SA’s account – when directed by athletics department.

Recruiting

Social Media in Recruitment Specific social media platform is irrelevant. Two concerns: 1.Publicizing recruitment of a PSA using social media. 2.Recruiting communication with a PSA using social media. NCAA Bylaws and

When? Before financial deposit. After financial deposit but prior to May 1. After financial deposit and after May 1.

Before Financial Deposit Athletics may Send private, direct message to PSA (or PSA’s family) using social media. Athletics may not Send public message to PSA (or PSA’s family). Post information about PSA. Like a PSA’s post (or a post PSA is tagged in). Follow, friend, retweet or tag a PSA.

After Financial Deposit, Before May 1 Athletics may Send private, direct message to PSA (or PSA’s family) using social media. Use social media to announce PSA’s commitment to attend the institution, without tagging the PSA. Athletics may not Send public message to PSA (or PSA’s family). Like a PSA’s post (or a post PSA is tagged in). Follow, friend, retweet or tag a PSA.

After Financial Deposit, After May 1 Athletics may… Send private, direct messages to PSA (or PSA’s family) using social media. Send public messages to PSA (or PSA’s family). Use social media to announce PSA’s commitment to attend the institution. Friend, follow, retweet or tag a PSA. Like a PSA’s post (or a post PSA is tagged in).

RSRO Question Is this permissible? What else do you need to know?

RSRO Question Posted on April 15

RSRO Answer Issue with PSA tagging the institution? Issue with the institution commenting on the PSA’s post?

Department Outside Athletics Admissions office may publicize a PSA’s visit to the institution’s campus in the same manner done for prospective students generally. Institutional staff member outside of athletics may initiate or respond to social media correspondence. Staff member must be acting in the same manner done for prospective students generally. Cannot be acting at the direction of athletics. Bylaw April 23, 2015, Staff Interpretation.

RSRO Question This tweet originated from the institution’s admissions office staff. The admissions office staff tweets about every prospective student that visits the institution’s campus. Permissible? Can athletics favorite or retweet this tweet?

Athletically Related Activity

SAs are precluded from participating in athletically related activity outside of the declared playing season. SA can participate in voluntary activities. In order for an activity to be voluntary: No reporting back to sport-specific coaches. Initiated by SA. Attendance/participation cannot be recorded. No penalty. Bylaws and

Athletically Related Activity A social media post by an athletics department staff member that includes reference to: An out-of-season activity. A specific SA or identifiable group of SAs. Would be considered both: Reporting back. Recording attendance.

RSRO Question Can our strength and conditioning coach post photos of voluntary workouts on Instagram?

RSRO Question This Facebook post was on an institution’s basketball team page. The institution’s SAs are in charge of managing the content.

Strength and Conditioning Apps Cell phone apps that allow an account administrator to send out-of-season workouts (or game film) to SAs. Many of these apps have a function that allows the account administrator to: Check progress on workouts. Review SA notes regarding out-of-season workouts. Determine whether SAs have watched video clips. Impermissible to use any of these functions on these apps.

Promotional Activities

Institutional, Charitable, Educational, Nonprofit Promotions SAs are permitted to use their name and/or likeness to promote institutional, charitable, educational or nonprofit entities. Platform or medium does not matter – can include social media. The provisions of Bylaw must be met. Bylaw

RSRO Question

Promotions for a Commercial Product or Service Promotion versus opinion? SAs are not permitted to promote a commercial product or service, unless… SA became involved for reasons independent of athletics. No reference to individual’s involvement in intercollegiate athletics. Paid going rate. Bylaws and

RSRO Question SA, without any encouragement from Adidas or the institution, sent this snapchat. Permissible?

RSRO Question

RSRO Answer The tweet appears to be consistent with Bylaw Not involved for reasons related to athletics. No reference to intercollegiate athletics involvement. Paid going rate. So what’s the problem?

RSRO Question

Questions?

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