Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Customer.

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Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Customer needs Focus group Market research

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Customer needs- the wants and desires of buyers of a product or the customers of a business Focus group Market research

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Customer needs- the wants and desires of buyers of a product or the customers of a business Focus group- in market research, a group of people brought together to answer questions and discuss a product, brand or issue Market research

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Customer needs- the wants and desires of buyers of a product or the customers of a business Focus group- in market research, a group of people brought together to answer questions and discuss a product, brand or issue Market research - the process of gaining information about customers, competitors and market trends through collecting primary and secondary data

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Primary (or field) research Questionnaire Respondents

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Primary (or field) research- the gathering of new information, called primary data, which has not been collected before Questionnaire Respondents

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Primary (or field) research- the gathering of new information, called primary data, which has not been collected before Questionnaire- a list of questions to be answered by respondents, designed to gather information Respondents

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Primary (or field) research- the gathering of new information, called primary data, which has not been collected before Questionnaire- a list of questions to be answered by respondents, designed to gather information Respondents- those who provide data for a survey usually by answering questions in a questionnaire or interview

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Secondary (or desk) research Survey Qualitative data

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Secondary (or desk) research - the process of gathering secondary data, which is information that has already been gathered such as sales records, government statistics, newspaper articles or reports from market research groups Survey Qualitative data

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Secondary (or desk) research - the process of gathering secondary data, which is information that has already been gathered such as sales records, government statistics, newspaper articles or reports from market research groups Survey - research involving asking questions of people or organisations Qualitative data

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Secondary (or desk) research - the process of gathering secondary data, which is information that has already been gathered such as sales records, government statistics, newspaper articles or reports from market research groups Survey - research involving asking questions of people or organisations Qualitative data - information about opinions, judgements and attitudes

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Quantitative data

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Quantitative data- data that can be expressed as numbers and can be statistically analysed