The Element of COLOR

Color Visual perception derived from the spectrum of light.

The Color Wheel

HUE: A hue is the NAME of a color!! Example: Yellow-green Blue Magenta

The Color Wheel PRIMARY COLORS RED YELLOW BLUE

The Color Wheel GREEN PURPLE ORANGE SECONDARY COLORS

The Color Wheel TERTIARY COLORS YELLOW-GREEN YELLOW-ORANGE RED-ORANGE RED-VIOLET BLUE-GREEN BLUE-VIOLET

Ways to remember the Color Wheel: PRIMARY COLORS ARE EQUIDISTANT ON THE COLOR WHEEL (EVERY 3 SPACES APART)

Secondary Colors SECONDARY COLORS ARE PRODUCTS OF THE PRIMARY COLORS

Tertiary colors are in between a secondary and a primary

Complementary Colors Two colors Directly across the color wheel from one another

Warm Colors YELLOW ORANGE RED

Cool Colors BLUE PURPLE GREEN

WARM or COOL?

Warm OR Cool?

Neutral Colors: Gray and Brown (Not on the color wheel) White + Black 2 Complementary Colors Or All 3 Primary Colors

Color comes from light Where there is not light there is no color? Your vision responds to different wavelengths of light A ray of light passes through is refracted in a prism and produces the whole spectrum of color (the brightest colors possible)

Properties of color: how you can define and measure a color? Hue: the name of the color itself Value: relative lightness or darkness of a color Intensity/Saturation: How pure or dull the color is Temperature: Relative cool or warmth of the color How can you explain a color in words? Crayola names colors after objects in life that look like the color.

Color Wheel: All the colors in the spectrum arranged in wheel to determine color relationships. arranged in a circle or wheel Hue is the color family; We use these to determine color relationships. Complementary colors: opposite on the color wheel

Value of a Color Colors have inherent Values Tint: Adding white to a color Shade: adding black or dark color to a color Mixing other colors can change the value as well.

Tints and Shades TINTS SHADES Add WHITE Add BLACK

Intensity or Saturation How pure or dull the color is. How bright is the color. The more you mix colors the more dull they become- You can mix grey tones, black, white, complements or other colors into your colors to dull them. Mixing complementary colors bit by bit a grey is formed

Temperature Warm colors: associated with fire, the fun, dessert, warmth -Tend to come forward from picture plane Cool colors: associated with cold, plants, water -Tend to recede into the picture plane Which shapes come forward and which recede into the picture plane?

Color Scales: every color can be judged on each of these scales relative to other colors 1. Hue R O Y G B V 2. Warm   Cool 3. Light   Dark 4. Pure   Dull

Compare two colors! 1. Hue R O Y G B V 2. Warm   Cool 3. Light   Dark 4. Pure   Dull

Color Harmonies Analogous: neighbors on the color wheel Split complementary: a color and two hues on either side of it’s complement Triadic: 3 equally spaced hues (primary, secondary and tertiary) Monochromatic: one hue plus black and white

Triadic 3 equally spaced hues (primary, secondary and tertiary) 3 colors that make a triangle

Analogous Analogous: 3 or 4 colors directly touch each other on color wheel.

Monochromatic Monochromatic: one hue plus black and white

Split Complementary Split complementary: a color and two hues on either side of it’s complement

What is the harmony? Honore Fragonard

Answer Analogous

What is the harmony? Pablo Picasso

Answer Monochromatic

What is the harmony? Vincent Van Gogh

Answer Split complementary

What is the harmony? Piet Mondrian

Answer Triadic: Primary colors

Color Symbolism/ Color Associations ROYGBV

Red Color of blood, fire, passion, aggression, excitement. Connotes violence and exhilaration Revolution, war, control, etc.. Love, action, power. “Red-blooded Americans”, Valentines day red stripes on American flag symbolize hardiness and valor.

Orange Orange is fun, dynamic, and confident. Highly visible and gets attention. It radiates warmth. Associated with autumn and sunset A close relative to red, the energy of orange is gentler and more restrained. It uplifts us! It can also mean a lack or seriousness and mischief!

Yellow Sunlight, gold, happiness, intellect and enlightenment. Cheerful and charming in nature But also the color of cowardice, betrayal, disgrace. Can mean ambiguity, good v evil.. Think of “Gold!” money can bring joy and grief at the same time.

Green Balance and harmony Symbolizes spring, youth, renewal Health and growth But, negative connotations can be jealousy or even illness. (the green eyed monster) Even associated with oddities like aliens, the incredible hulk. “it’s not easy being green” –Kermit the frog

Blue Evokes feeling of vast distance: “Wild blue yonder” Serene and pure like the ocean Negative meaning is Reverie, sadness, melancholy

Violet/ purple Deep feeling, mourning, royalty, dignity, bravery, power, and magic. Early cultures purple dyes were the most expensive and became associated with ruling classes. Violet has more of a connotation of a softer hue and a softer meaning. Meaning sadness, fragility, and vulnerability “shrinking violet”

Black Western world, black means death, mourning, evil, ill omen, hell and damnation. In ancient Egypt (black was the color of the Nile’s rich soil) it meant prosperity, life, growth etc.. Night associations, unknowing, mystery, and intrigue. Sophisticated in fashion

White In western culture it means innocence and purity. In Chinese, Japanese, and many African nations it is the symbol of death.

Color Psychology

Color Symbolism

The POWER of COLOR Graphic Designers Fashion Designers Fast Food Corporations

As seen on TV…..

Color Can Convey Mood in Art

Think about your color choices for your contemporary canopic jar: Will your color choices be symbolic? Will they reflect the mood or theme of your work?

SOLS AIP.2.1 The student will identify the visual and emotional effect color has on works of art. AIP.2.2 The student will identify color schemes on the color wheel (primary, secondary, intermediate, complementary, split- complementary, analogous, monochromatic, and warm and cool colors). AIP.2.3 The student will identify tint, tone, shade, and intensity related to hues. AIP.2.4 The student will recognize, explore, and create works of art demonstrating the use of color schemes and color concepts through various media, techniques, and processes.