IBM Channel Enablement Speed Sheet – SOFTWARE TOP ACTIONS NameDescriptionDateAnnounce New! IBM Lead Management Process Update Teleconference Join us for a teleconference to discuss the latest on the IBM Lead Management Process PC: SNAPPER LotusLive Conference ID: http:// 05/26/10 12pm et See details at left New! 3Q Software Business Partner Marketing & Sales Plays Learn how each play aligns to our overall channel strategy and objectives, and offers multiple tactics to enable success. OngoingClick Here New! On PartnerWorld: IBM Software Story materials for Business Partners IBM Software is smarter software designed to solve our clients most pressing business problems -- in whatever industry they fall. Our software capabilities, which span individual brands, highlight the power of our portfolio and differentiate us in the marketplace. OngoingClick Here BUSINESS PARTNER INCENTIVES Up to double (2X) SVI Competitive Incentive Business Partners enrolled in SVI can earn up to double the standard SVI fees for eligible competitive displacement opportunities subject to the terms and conditions for Business Partners to qualify. OngoingClick Here No charge LotusLive offer for PartnerWorld members only All PartnerWorld members are eligible for a full year, no charge subscription to LotusLive Meetings and LotusLive Engage. OngoingClick Here IBM Power 750 and Tivoli Storage Manager Business Partner incentive Receive an additional discount on the hardware when purchasing a Power 750 minimum configuration and a Tivoli Storage Manager Extended Edition V6.2 new license or upgrade to an existing license for sale to your end-user customer. Ongoing IBM Portal Now Business Partner incentive Eligible Business Partners attending an eligible Getting Started with WebSphere Portal Now 2-day training course, and sell to an End User, selected eligible new IBM WebSphere Portal Express, Server, Enable and/or Extend software license(s), and/or selected eligible new IBM WebSphere Content Management license(s), can receive US$5,000. Ongoing END-USER PROMOTIONS IBM Rational Team Concert discount promotion For customers and eligible IBM Distributors, the commercial Passport Advantage Relationship Suggested Volume Prices (RSVP) and Passport Advantage Express Suggested Retail Price (SRP) for selected IBM Rational Team Concert products have been reduced by 50%. Expires 10/27/ IBM Training for Software Lenovo IdeaPad S10 netbook promotion End Users of eligible IBM Business Partners who enroll and attend a selected eligible IBM Software Training public class can receive a Lenovo IdeaPad S10 netbook product number U at no additional charge. Expires 10/29/ IBM Tivoli Foundations Application Manager and IBM Tivoli Foundations Service Manager discount promotion For eligible IBM Distributors and customers, the commercial Passport Advantage Relationship Suggested Volume Prices (RSVP) and Passport Advantage Express Suggested Retail Price (SRP) for select eligible IBM Tivoli Foundations Application Manager and IBM Tivoli Foundations Service Manager products have been reduced by 25%. Expires 06/30/ IBM Rational Quality Management Portfolio Competitive Trade Up discount promotion For a limited time, the commercial Passport Advantage RSVP and Passport Advantage Express SRP for selected eligible Rational Quality Management portfolio competitive trade-up licenses will be reduced by 33%. Expires 06/30/ IBM Power 550/560 Express servers with IBM WebSphere rebate End-user customers can receive a rebate from IBM when they purchase an eligible Power Server and eligible WebSphere software. Ongoing CROSS-BRAND New! Authorization Readiness Dashboard is Live! (Powered by IBM Cognos!) Our new Authorization Readiness Dashboard is available to help our Business Partners effectively manage their authorization status. Consolidating information from multiple sources, this new online tool delivers a single, cohesive view so Business Partners can check their IBM certifications, revenue attainment and agreement status. OngoingContact Amy Malkasian Manager, Channel Marketing: Martha Tacy Channel Marketing Manager: Kelley Stoy Sales Executive: Bob Finnecy Date: 05/20/10

IBM Channel Enablement Speed Sheet – SOFTWARE ENABLEMENT DEPLOYMENT NameDescriptionDateMore Info CROSS-BRAND (continued) IBM Cost Buster Solutions: For Business Partners to progress and close deals Exclusively focused on General Business Midmarket customers, designed to solve a specific business problem and then wrapped with affordable financing from IBM Global Financing. OngoingClick Here IBM Opens Software Labs to Business Partners IBM will provide its authorized Business Partners with direct access to technical and industry leaders across 70 IBM Software Labs worldwide. Designed to enhance your knowledge of IBM software and strategy. OngoingPress Release Replay: April 20 Co-Marketing CallIncludes on Smarter Planet Advertising and specifically how you can leverage all of the great Mid-Market content IBM has produced. Held 04/20/10 Click Here Replay: 2Q North America Software Channel Marketing/Sales Plays Call Learn about the software plays you can leverage to ensure a successful quarter and gain a competitive advantage in the marketplace. Held 04/08/10 Click Here Introducing the IBM Industry Virtual Summits Enhance your consultative selling skills and address industry-specific challenges. Summits are designed to help you prepare for the Industry Sales Mastery testing for 10 priority industry frameworks starting June 30. OngoingClick Here IBM Software Competitive Business Partner Sales Plays New competitive sales plays are available with the resources you need to win with IBM Software in the areas of Database Management, Application Infrastructure and Middleware, Portal and Security offerings. Business Partners who submit qualifying SVI competitive displacement opportunities will gain access to an additional set of competitive sales and marketing enablement resources. OngoingClick Here IBM Software POWER7 Web page on PartnerWorld offers sales kits and more PartnerWorld now offers sales, marketing, and technical information to assist you in delivering POWER7 solutions, including demos, presentations, white papers and more. OngoingClick Here "We Pay" Offerings for 2Q 2010 now available Check out the new software certifications that have been added to the 2Q 2010 "We Pay" offerings. Through 2Q 2010 Click Here Internet marketing lead generation benefits A streamlined process for you to plan, create, and implement an Internet marketing campaign for demand generation. Access planning and project management expertise, publications and Web content. OngoingClick Here Just Push Go expanded and updated landing page Features the expansion to cross-brand software assets. Each brand is represented separately, with brand-specific Just Push Go pdf files. This was done to help drive consistency and ease-of-use. OngoingClick here Use Virtual Briefing Center to create and progress 2Q opportunities Available to authorized Business Partners to deliver high-quality, online events to your customers/prospects. Hold as many events as you wish until June 25. Cost is discounted over 50% off the standard rate. Use your available co-marketing funds to pay for it. Ends 06/25/10 Click Here IBM Software Business Partner Event Kit Designed to provide "event-in-a-box" help to Business Partners who need assistance planning and executing IBM Software related events. OngoingClick Here Don't miss this valuable resource: Grow Your Business with IBM Software This tool supports improved IBM Business Partner productivity and profitability by helping to identify logical product pairings to IBM software products that you already sell and support. OngoingClick Here The IBM Business Partner Technical Vitality Tool: Quickly assess your ability to sell and deliver IBM solutions Tool provides a way to measure your organization's ability to sell and deliver IBM solutions. The benefit to you -- increased sales performance, improved competitive position and improved delivery of business value. OngoingClick Here An opportunity for all IBM Business Partners: Quantify the actionable ROI of IBM Solutions In partnership with Aberdeen Group, IBM developed a series of online ROI Assessment tools that you can leverage. You have a unique opportunity to grow your business with a proven interactive marketing and sales asset. OngoingClick Here IBM Authorized Software for Government Sales Announcing a specialized set of authorized distribution requirements. If you are a reseller who frequently does business with government entities, this authorized distribution model may be of interest to you. OngoingClick Here Value Advantage Plus for Government Sales incentive program For resellers of IBM middleware, selling IBM authorized software products to government customers. Designed to reward you for the role you play and value your business brings through different stages of the sales cycle. OngoingClick Here

IBM Channel Enablement Speed Sheet – SOFTWARE ENABLEMENT DEPLOYMENT NameDescriptionDateMore Info MIDMARKET New! Think!Thursday: Jumpstart Your Software Sales in the Midmarket Join us to acquire the knowledge and insight you need to tap into the high growth SMB market to find new customers and drive incremental software business opportunity. 06/10/10 11am et Register Midmarket CFO StudyOne group of CFOs, “Value Integrators”, were found to consistently outperform their peers in all key financial metrics by driving financial efficiency and business insights across their organization. OngoingClick Here 2010 IBM Midmarket Co-Marketing OfferingBuilding upon our ongoing commitment to growth in the midmarket, we are making a significant investment in marketing funding and resources that are designed to help you succeed in this fast-growing space. OngoingCC Winning in Midmarket 2010 Case Study Guide This year's guide is full of best practices from established companies with up to 1,000 employees. Each have implemented solutions from the five IBM software brands with the help of IBM Business Partners. OngoingClick Here INFORMATION MANAGEMENT Information On Demand and Cognos Forum Global Conference Web site now live! This October, two industry-leading IBM conferences become one powerhouse global event. Gain the technical expertise and strategic insights to combine trusted information with business analytics. OngoingRegister New! Informix Seminar-in-a-BoxDiscover the new Informix Seminar-in-a-Box set of materials customized for Business Partners to plan and execute half-day or Lunch and Learn sessions. These sessions focus on the business value delivered by Informix and related solutions. OngoingClick Here IBM Cognos Finance Forum 2010: Roadshow series A roadshow designed to share leading solutions, best practices, expert advice and real-world experience on Financial Performance Management, targeting finance executives and managers. Various dates Click Here Hot sales play! Replace Oracle with DB2 9.7 Target clients running SAP on Oracle/Sun who can save at least 30% in data infrastructure costs and see 40% better performance on average. Show OracleRAC clients how they can save 30% on data storage costs. OngoingClick Here New sales play: Replace Oracle data warehouse with InfoSphere Data Warehouse The materials packaged in this new sales play can help you target Oracle data warehouse clients needing a cost effective, rapidly deployable, turnkey analytics system. OngoingClick Here Just Push Go: New materials for Information Management software ECM Office Document Management - webcast campaign Optim Data Privacy - webcast campaign Informix Virtualization - campaign OngoingClick Here Information Agenda Catalog - a Directory of Key Solutions Offers a single view of the repeatable solutions that are available across Information Management -- which makes finding the "right solution" for customers easier than ever. OngoingClick Here LOTUS New! See LotusLive DemonstrationYou may wish to sign up for a product demonstration of LotusLive, or tell your customers. The LotusLive team conducts ongoing product demonstrations weekly. If you're not familiar with LotusLive, sign up for a demonstration and learn about the benefits. OngoingClick Here Sales play: Replace Oracle portal offerings with WebSphere Portal and Application Server Oracle customers who may be questioning Oracle's strategy may be interested in an integrated, collaborative, and content-rich portal solution built upon the IBM WebSphere Application Server. OngoingClick Here The IBM Lotus Social Collaboration Sales Summit Join us for this unique one-day sales enablement session to learn how IBM Lotus' Web 2.0 and cloud-based Social Collaboration offers a huge opportunity to deliver new business value to customers. Various dates and cities Register Questions? bm.com IBM Portal Excellence Conference 2010Join us for the preeminent Exceptional Web Experience event. Hear about proven business solutions and technical strategies designed to keep pace with rapidly evolving Web user demand and expectations. 07/19/10 – 07/22/10 Chicago Register

IBM Channel Enablement Speed Sheet – SOFTWARE ENABLEMENT DEPLOYMENT NameDescriptionDateMore Info LOTUS (continued) Lotusphere Comes to You (LCTY) Series LCTY is kicking off in March and we would like to invite our Business Partners to join us and escort your customers to the IBM hosted events and/or host a LCTY event in a city not hosted by IBM. Various dates and cities Register New Lotus Knows demand generation templates for and advertising campaigns Using pre-packaged IBM templates can save you time and money, and help you execute campaigns to create awareness and build pipeline. Get into market quicker with co-branded IBM materials and offers. OngoingClick Here Learn how to generate Lotus leads from your Web site with Web content from IBM Is your Web site driving IBM Lotus leads for you? Deliver IBM product content through your Web site. IBM Web Syndication service is available at no cost and any leads generated are routed to you. OngoingClick Here (Lotus product showcase) Lotus Progression Kit and 2Q Lotus Sales Plays for Business Partners Kit contains the latest, most relevant tactical marketing and sales assets to progress and close pipeline. Additions are consistent with the findings from the 2009 cross-survey to over 100 worldwide Partners. OngoingClick Here Take advantage of upcoming online Lotus Education New in-depth training classes delivered as live, online webinars. Cost is fairly inexpensive, yet the benefit is direct access to the experts and practitioners from IBM Lotus to capture their real-world experiences. OngoingClick Here Lotus Notes and Domino competitive selling resources Review the list of available and planned resources that can help you in competitive selling situations with IBM Lotus Notes and Domino. These assets can help in competitive sales against Microsoft. OngoingClick Here RATIONAL New! IBM Rational DOORS Industry Overview for IBM Business Partners This webinar gives Rational Business Partners an overview of the Industrial Landscape where DOORS has been successful as a Requirements Management Solution and some of the business benefits that customers in those areas achieve by using DOORS. OngoingClick Here IBM Wins "Best of Interop" Award for Cloud Computing Recognized for Commercial Test and Development Cloud Service!OngoingPress Release Rational Innovate Software Conference 2010 Join your peers in building the software solutions needed to create a greener, cleaner, safer, smarter planet at this year’s conference! - Innovate 2010 Business Partner GuideInnovate 2010 Business Partner Guide 06/06/10 – 06/10/10 Orlando Register The new Rational Team Concert Sandbox is here Urge your customers to evaluate Rational's Jazz-based Rational Team Concert. Create work items, customized dashboards and much more. To access the Sandbox, register to join the Jazz community and set up an ID. OngoingClick Here Rational progression toolkit now available Find the right tools, deliverables and collateral needed to progress your pipeline for See an overview of new progression tactics. Bookmark this one stop source for the progression toolkit and new sales resources. OngoingClick Here Rational sales kits available on PartnerWorld Leverage new sales kits for IBM Rational Developer for Power, Rational Rhapsody, Rational Solutions for Medical Devices, Enterprise Modernization for IBM Power and IBM Rational Host Access Transformation Services. OngoingClick Here Rational Software Delivery Services for Cloud Computing We are pleased to announce IBM Rational, in conjunction with IBM Global Technology Services, has gone online with new commercial cloud services for software development and test. 03/16/10Press Release TIVOLI New! Three new IBM Cost Buster solutions for Tivoli IBM Cost Buster solutions are Business Partner-ready, configured solutions combining IBM software and hardware. They target the midmarket with an attractive monthly payment to make these solutions affordable for clients of all sizes. OngoingClick Here Tivoli Foundations Service Manager - Concurrent User Licensing now available Provides your business more flexibility and problem resolution agility. Midsize companies can have up to 20 authorized and 10 concurrent users accessing the new Tivoli service desk at the same time. OngoingClick Here Tivoli Foundations Virtual Event: Now available for extended viewing until December, 2010 Midsize companies have unique challenges. The Virtual Event brings you a rich program of high profile speakers, successful entrepreneurs, and product demos to address your growing needs. Until 12/2010 Register

IBM Channel Enablement Speed Sheet – SOFTWARE ENABLEMENT DEPLOYMENT NameDescriptionDateMore Info TIVOLI (continued) Pulse Comes to You content available for Business Partners to run events Event-in-a-box for Pulse Comes to You now available. IBM is running six events in Canada and 14 in the US. There are still primary and secondary cities that are open for Business Partners to host their own event. OngoingOverview Application IBM Information Archive ordering process training Virtual training takes you through the end-to-end process to order IBM Information Archive and to prepare a customer proposal. IBM Information Archive PartnerWorld Sales Kit IBM Information Archive external Web site OngoingClick Here WEBSPHERE New! Webinar: Actionable Business Architecture This BPM BlueWorks webinar offers a new perspective on business architecture - a confluence of strategy, operating and IT models. 05/26/10Register White paper: Dynamic Business Process Management for Communications Service Providers This white paper explores how our clients are achieving agility by adopting dynamic business process management (BPM) with telecommunications industry standards. OngoingClick Here Q Introduction and Opportunity Identification for IBM ILOG Technologies Webinar Series for IBM Business Partners Opportunity Identification for ILOG BRMS in Healthcare Opportunity Identification for IBM ILOG in Government Opportunity Identification for IBM ILOG Elixir Enterprise 05/27/10 06/10/10 06/24/10 11am et Register Replays 2Q WebSphere sales and marketing plays now available With two new plays and one updated, you will want to leverage them to help identify new opportunities, and progress and close deals faster and more effectively. OngoingClick Here Just Push Go interactive marketing tactics for WebSphere MQ Introducing Just Push Go, a set of interactive roadmaps to help you plan, deliver and execute a marketing campaign including webcasts, Internet marketing, and seminars. OngoingClick Here