1 Product PitchOwner: FRHW Rev ** Sales Training Presentation - Product Pitch Purpose Engage in a discussion and inform sales and FAEs about a Cypress product/solution, marketing strategy, and challenges generally faced when engaging customers about the product. The presentation is meant to be used as a standalone presentation with the target audience being generally familiar with the specific industry and technical details of the Cypress product/solution Target Audience Cypress sales, FAE and Distribution sales Use this 7-slide flow 1.Title 2.Market Overview 3.Terms You May Hear From Engineers 4.Design Challenges 5.Cypress Product Design Solution 6.Competitive Comparison Table (Top 3 competitors) 7.Design Win Example Use all fonts (styles, colors and sizes) as in the DWR Style guide Please remove footer explanations before using the presentation

Product Pitch Presentation Owner: FRHW Rev ** Gen5 Solution for Touch Panel Displays Silences the Competition with Unmatched Noise Immunity

3 Touchscreen Market is Booming Over 1.5 B handset units delivered this year Smartphones will make up more than half of the global cell phone market Smartphone sales reached over $645M in G→3G→4G migration will continue demand for smartphones worldwide Capacitive Touch Market expected to grow 60% by G device sales expected to top $1B per year by 2013E 1 in every 7 people own a Smartphone worldwide…and rising “Overall Smartphone market in Asia Pacific is expected to more than double in value by 2016.” – Research firm Ovum “Whether used for web browsing, shopping, directions or entertainment, smartphones are becoming intertwined with people’s daily lives. ” – IbisWorld TrueTouch-powered devices enable a new era of touch interaction and creativity Smartphone Digital Still Camera

4 Product PitchOwner: FRHW Rev ** Terms You May Hear from Engineers Accuracy (mm) Distance along a straight line between the actual touch object position and the reported object position Linearity (mm) Deviation of the position data from the best-fit straight line Refresh Rate (Hz) Average time between two consecutive frames of touchscreen data available in a data buffer Jitter (mm) Maximum deviation of the reported position when a stationary touch object is on the touchscreen Response Time (ms) Time from a touch down event while the touchscreen controller is in active or lower power mode to the touchscreen controller generating an interrupt signal Signal to Noise Ratio (SNR) Measurement that compares the level of a desired signal to the level of background noise

5 Product PitchOwner: FRHW Rev ** TrueTouch Terms TrueTouch Host Emulator (TTHE) Design, configure, debug, and tune all-in-one development tool for simulating touchscreen applications Install software directly to your PC Integrate tuning/testing wirelessly using TTHE Mobile Tuner Include Android and Windows OS drivers Manufacturing Test Kit (MTK) Test prototype performance with mobile device before production Validate final panel design prior to mass production Charger Armor Configurable solution for touchscreen interference from cell phone chargers Charger noise is caused by poor charger electronics design Signal interference can register false touches, reduce input accuracy and cause touchscreens to stop functioning completely Display Armor Developed to detect and neutralize noise from external display noise Eliminates need for air gaps or shield layers to protect against all types of stack-ups Enables flexibility to develop thinner panels using direct-lamination and sensor-on-lens designs TrueTouch Charger Armor

6 Product PitchOwner: FRHW Rev ** Design Problems Engineers Face 1. Charger Noise significantly degrades accuracy and linearity Noise injected from mobile phone chargers can render it unusable Charger noise creates false touches, positional jitter and discontinuous touches Low cost aftermarket chargers have poor noise shielding and are dominating worldwide charger market 2. LCD Noise is a challenge for thinner panel designs Current trend is to make mobile phone displays thinner in order to decrease BOM costs AC & DCVCOMM displays reach noise levels that require additional layers of shielding or substrate Adoption of in-cell/on-cell display stack ups creates significant SNR issues 3. Accurate touch detection on panel when liquid is present; IP-67 Compliant False touches on capacitive touchscreen surfaces when liquid is present Inaccurate registration of touch location on wet panel surfaces Touchscreen must be reset before recalibration (baseline error) TrueTouch solves these problems Charger Armor is the only noise rejecting toolkit that increases noise immunity up to 40vpp Display Armor directly combats display noise resulting in thinner touchscreen designs with lower BOM costs Waterproofing technology delivers water-rejection, wet-finger tracking, and baseline recalibration; IP-67 Compliant Only Gen5 delivers best-in-class noise immunity and our patent-pending waterproofing capability

7 Product PitchOwner: FRHW Rev ** Gen5 Complete Design Solution Evaluate Gen5 features and performance using the TrueTouch Evaluation Kit.. Smartphone by Pantech To create a mobile phone with unmatched performance in the presence of noise. Then configure, debug, and tune your design with TTHE software… TrueTouch Host Emulator Touch Display Tab Interface Board And validate prototype testing, early touch panel development along with the final test solution… To get started, your customers should: Contact or visit us at gggg TrueTouch TMA500 Evaluation Kit Touch Panel Bridge

8 Product PitchOwner: FRHW Rev ** Gen5 Solution vs. Competition’s

9 Product PitchOwner: FRHW Rev ** Design Challenges Noise suppression with thin stack-ups Robust performance in the presence of water TMA5xx Solution On-chip 10 V TX boost for higher SNR Uses self + mutual capacitance sensing for true waterproofing Kit: CY3290-TMA500EVKCY3290-TMA500EVK Training: TrueTouch Sales Webcast WW37TrueTouch Sales Webcast WW37 Product updates: Gen5 Quick LinksGen5 Quick Links TMA5xx Value Suggested Collateral TMA5xx Win over Synaptics S320x Example – Mobile Handset Synaptics S320x Competition Block Diagram Smart Phone TMA5xx provides superior noise immunity enabling the flexibility for thinner display stack ups