Brand Development Update Annica Kreider

3 What’s Going On At The Brand Level? New Menu –FDA Guidelines will have a profound effect Adding Marketing Resource for Multi Units Continued Focus on Cocktail Culture New Merchandise Program

What’s Going On At The Brand Level? Brand affirming presence at important events –PGA Legends Tour –NYC Media Pizza Bomb Tour –Dominion River Rock –Sweetwater 420 Fest Art Experience –Forecastle Music & Art Festival –Sundance Film Festival

Sundance Video

Elizabeth Brasch, Brand Manager, Retail Destiny Holden, Junior Graphic Designer Justin Kennedy aka Professor Sauce, Manager of Mobile Operations Heather Stennis, Field Marketing Manager More Human Capital

New Product Test

Herb & Carnie Video

Yelp, Master Service Agreement Fishbowl, LSM & Offer Manager Single Platform – publishing online VenueLabs Reputation Management Benchmarking & Information Sales Building Tools We Offer

Increase Brand Advocates & Grow Sales

Guests trust each other, not brands Source: Nielsen Global Trust in Advertising Survey To what extent do you trust the following forms of advertising? (Trust completely/somewhat)

Advocacy Rising while Ads Decline Traditional media influence is down Advocacy influence on purchases is up Source: Nielsen, Global Trust in Advertising

WOM Makes or Breaks Restaurants Source: National Restaurant Association 2013 Restaurant Industry ForecastSource: National Restaurant Association 2012 National Household Survey 94%

1-Star Boosts Restaurant Sales 5-9 percent % Sources: Harvard Business Review; Cornell University School of Hotel Administration 5% 9%

92 percent avoid businesses with <4 stars Source: BrightLocal Local Consumer Review Survey 2014 What star rating is too low for you to buy from businesses? = 92%

Are you managing your online reputation through venuelabs?

What if this is you?

Or This?

Attentive Service Drives Sales 35% of guest will order an app at lunch if it’s suggested 47% of guests will order an app at dinner if it’s suggested 60% of beverage suggestions become Alcohol beverage purchases Server tips increase by 52% when at least one item is suggested Source: Mellow Transaction Data n=10,000,000+

Suggestions Please Guests

Cocktails make people happy Source: Mellow SMG Data n=56,901

Home Grown Picks Update