Outsmart Quarterly Digest Q1 2016. Out of Home Revenue & Share.

Slides:

Advertisements

Similar presentations

Global AdView Confidential & Proprietary - Copyright © 2011 The Nielsen Company November 2010 Finance: +16.5% Total advertising trend Year to date 2010November.

Advertisements

Global AdView Confidential & Proprietary - Copyright © 2010 The Nielsen Company September 2010 Finance: +27.5% Total advertising trend Year to date 2010September.

The Expenditure Report Executive Summary of adspend survey data for Q and forecasts to Q

The Advertising Association/Warc Expenditure Report Executive Summary of adspend survey data for Q and forecasts to Q REVISED OCTOBER 2011.

The Expenditure Report Executive Summary of adspend survey data for Q and forecasts to Q

The Expenditure Report Executive Summary of adspend survey data for Q and forecasts to Q

Welcome to 360 Play FEC Regional Meeting State of the Industry 2015.

IAB Affiliate Advertiser Survey In association with A4U October 2012.

2014 BuoyantBuoyant Fantastic 2014/ At par with our earlier forecast.

QSR Category March 13, GMG: A Better Media Partner.

Food Bites Chewing and Bubble Gum Snacks and Confectionery Annual Market Quantification March 2011.

The Brand Building Power of Outdoor. WE NEEDED TO ESTABLISH THE ROLE OF MEDIA IN BRAND DEVELOPMENT.

representing NZ's fastest growing and exciting industry 1 Online Advertising Landscape Overview September 2010.

Global AdView Confidential & Proprietary - Copyright © 2010 The Nielsen Company July 2010 Finance: +8.3% Total advertising trend Year to date 2010August.

Airport Inn Presentation to the Board Your Name Goes Here.

TREND IN ONLINE ADVERTISING GROWTH. 3 YEAR ADVERTISING SPEND TREND TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING Looking at the 3 year trend in.

Insurance Trends and Opportunities : Econometric and UK Consumer Trends.

Consumption of entertainment content is up, but increasingly volatile Box OfficeTV Viewership Home Entertainment Transactions US Box Office (1) US$ Billions.

ABC ROUND-UP: AUGUST MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I Rules of Attraction I BRAD Magazine media reaches 39 million adults every month.

1  Print revenue from advertising and subscriptions still account for more than 65% of most all metro papers total revenue.  Newspapers have successfully.

SUBSCRIPTION TV The Plot Just Got Interesting…. STV Introduction 30% of The Australian Population spend more than 60% of their time watching STV. Current.

Lending & Debt Trends and Opportunities: Econometric and UK Consumer Trends.

Wednesday, 4.00 – 5.00pm Improving Online Ad Effectiveness Research MODERATOR: Simon Booth, Technical Director, Tangozebra PANELISTS: Nick King, Director.

CONFIDENTIAL Key Trends, Issues, and Opportunities for SPE’s Mid-Range Plan August 27, 2010.

Terence Kollman CDM On Behalf Of Suzanne Alecia President.

Case study: SKYFALL With the DVD market in steady decline, the odds were against the Skyfall DVD reaching the levels of success enjoyed by the release.

The Expenditure Report Executive Summary of adspend survey data for Q and forecasts to Q

UK Out of Home Revenue. UK Out of Home Advertising Revenue Source: Outsmart *2015 figures include Q1 estimate, Q2 & Q3.

The Expenditure Report Executive Summary of adspend survey data for Q and forecasts to Q

Thirsty Thoughts Tea Annual Market Quantification December 2011.

Who owns what TAM Ireland Ltd/Nielsen - Establishment Survey.

The Advertising Association/Warc Expenditure Report Executive Summary of adspend survey data for Q and forecasts to Q Updated to include full.

2015: The Year in OOH (Quarterly insight deck). DateDocument Title2 Out of Home in o Providing greater effectiveness for the medium. o Exhibiting.

MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I BRAD Magazine media reaches 38 million adults every month 2500+

AD SPEND. SHARE OF UK ADSPEND 2014 (AA/WARC) Source: Advertising Association/Warc Expenditure Report, Note: Data for newsbrands.

AD SPEND. ANNUAL SHARE OF UK ADSPEND 2014 (AA/WARC) Source: Advertising Association/Warc Expenditure Report Note: Data for newsbrands and magazine brands.

MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I BRAD Magazine media reaches 38 million adults every month 2500+

1 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Copyright © 2010 The Nielsen Company. Confidential and proprietary.

1 Bulgarian Digital Market Development January 2012.

MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD July 2015 – June 2016 Magazine media reaches 37 million adults.

The ROI study – Automotive

Martha Industry Trends

Magazine Media – Market overview The basics

TV Is Still the Competitive Champ

Recommended % spend on print newsbrands to optimise total campaign ROI

Food ad spend by product category, 2011

Global Outlook for Media- Q2 2016

The ROI study - Retail Sales return

The Ad Spending Rebound U.S. Market Analysis for

Why Out of Home works for Financial brands

Magazine Media – Market overview The basics

Out of Home delivers ROI

The ROI study - Retail Sales return

Dominos Pizza Stock Pitch

UK Out of Home Revenue.

MARKET SHARE GROWTH Jan–June 2017 CEASA SUMMARY October 2017.

OOH GROWS MARKET SHARE Jan – June 2018 CEASA SUMMARY September 2018.

The growth of the identity economy

Magazine Media – Market overview The basics

The growth of the identity economy

SHARE OF TOTAL ADSPEND BY MEDIUM (%)

Cinema admissions, top six markets,

Adspend by global region,

The Advertising Association/Warc Expenditure Report

Global TV revenue by source,

M A R K E T O V E R V I E W.

MARKET SHARE GROWTH CEASA 2018

M A R K E T O V E R V I E W.

Radio ad spend by region, 2009

THE RISE AND RISE OF OUTDOOR: 2015 REVENUE GROWTH

Presentation transcript:

Outsmart Quarterly Digest Q1 2016

Out of Home Revenue & Share.

OOH revenue continues to grow and the future looks strong. Source: WARC – 2012 vs 2016 annual OOH spend (current prices)

DateDocument Title4 Out of Home revenue has grown by 3.5% in the past 12 months. Source: WARC – 2014 vs 2015 (current prices) % revenue growth YOY

DateDocument Title5 OOH is rising steadily, in contrst to other media channels. Source: WARC – 2012 – 2016 (incl forecast) (online includes mobile) % revenue growth YOY

Market share – all display media channels. Source: WARC 2015 (constant prices)

Market share change – all display media channels. TV & OOH are fairly steady in terms of display market share between Online display has seen significant growth however Print, and to a lesser extent DM, are experiencing declines in market share % display market share Source: WARC – 2012 – 2015 (constant prices)

Traditional vs Digital OOH – share of spend %. Q3 2015: 31% share Q3 2015: 69% share % total share of OOH revenue Source: WARC

DateDocument Title9 Q – the biggest spenders on OOH. £8.1m £4.0m £3.4m £3.3m £3.1m £2.8m £2.6m Source: Nielsen (Jan-Mar 16)

DateDocument Title10 Q – the biggest spending categories on OOH. £27.8m £16.3m £15.2m £14.8m Entertainment & Leisure Finance Food £14.6m £12.9m £11.4m £9.3m Travel & Transport Motors Media Drink Source: Nielsen (Jan-Mar 16) Telecoms