Wisdom of the Crowd(funding) August 15, 2013

Using ReadyTalk Chat and raise hand All lines are muted If you lose your Internet connection, reconnect using the link ed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: Your audio will play through your computer’s speakers.

This seminar will be available on the TechSoup website along with past webinar presentations: webinars You will receive a link to this presentation, material, and links. Twitter hashtag: #techsoup You are being recorded…

Wisdom of the Crowd(funding)

Presenters Michael DeLong TechSoup Facilitator Assisting with chat: Becky Wiegand Carter Gibson Little Big Fund Presenter Rob Wu CauseVox Presenter Bill Cesare Teespring Presenter

Introducing TechSoup What is crowdfunding? CauseVox Little Big Fund Teespring Q&A Today’s Agenda:

TechSoup is part of TechSoup Global, working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential. Who Is TechSoup?

TechSoup is a 501(c)(3) nonprofit organization. As of April 30, 2013, TechSoup Global has served more than 208,300 organizations — including over 67,000 organizations outside of North America. We have distributed more than 11 million software and hardware product donations and enabled recipients to save more than US$3.61 billion in IT expenses in 56 countries around the world.

Technology donations available through the TechSoup catalog: 401 Number of donor partners for US programs, including Adobe, Cisco, Microsoft, and Symantec: 63 NetSquared Local monthly meetup groups around the world: 48 TechSoup’s community blog and forums have participation from more than 50,000 monthly NPO and library users. Reach more than 200,000 NPO, library, and philanthropy subscribers in the United States with our newsletters each month.

What is crowdfunding? Crowdfunding is the process of raising funds by leveraging the collective power and intentions of a group or community. Crowdfunding uses your friends, family, and the public to help you raise funds for a project or cause.

Teespring is a new and innovative way to help your organization raise money with custom branded apparel and products. We use the power of crowdfunding and social networks to maximize supporter engagement and fundraising success. Best of all, there are absolutely no costs and no hassle! 1 Crowdfunding Solution

Campaign Page 6

The Teespring Method 1. Create a design, set a price & sales goal (tipping point)* 3. Buyers reserve shirts online or via mobile device 4. When the sales goal is reached, we organize production & shipping $ $ $ 5. We send you the profit, and let you track the results * The higher the sales goal (tipping point), the lower the price per unit. Buyers will not be charged until the sales goal is reached. 2. Launch a custom campaign through your social network 2

3 Create a Campaign : Step 1

4 Create a Campaign : Step 2

5 Create a Campaign : Step 3

Elements of a Campaign Title Custom t-shirt Campaign description Price Tipping point Campaign deadline 7

What Makes Teespring Great No risks, no costs. A campaign for the American Childhood Cancer Organization Never spend a dollar on our service. We have absolutely no up-front costs or hidden fees. No hassle Don’t sweat the details — we’ll handle the logistics, inventory, production and delivery. Scale to any size Whether your organization wants to sell 100 shirts or 10,000 – Teespring scales with you. Control your profits You set the price/donation — we’ll send a check directly to your organization after the campaign. 8

Techsoup Account Account manager We assign an account manager to your campaign to review your organization’s goals and messaging, and help guide you through campaign design, promotion and management process. Design consultation Our in-house creative team will help turn your ideas into reality. Tools to track your results We allow you to easily track, analyze and measure your results. Customized Dashboard Easily track all your campaign activity through your custom dashboard portal. Observe active, draft and completed campaigns as well as track all profits. 9

Benefits 10 Expanded Social Reach and donor base Extend your market presence and brand awareness through your supporter’s networks. Leverage the social network of your existing supporters. Empowered Participation A collaborative fundraising effort with your individual supporters creates a rewarding experience. Your supporters will be involved in a new and innovative fundraising experience. Target and Reach a Younger Demographic Over 60% of people communicate through social networks on a daily basis (Reuters). Teespring’s platform allows you to engage a new audiences without any cost to your organization. No costs, No overhead, No Hassle

Customized Enterprise Portal Review Design Drafts PlanUSA’s Enterprise Portal Access your campaign designs and draft prototypes for easy editing and implementation. Manage Your Team Efficiently collaborate with internal members of your organization with different levels of access. Manage Payments View information on your campaigns success, including performance data and analytics. 11

What Non-profits Are Saying 12 “Teespring has immediately given Plan International USA a launching pad for creative and disruptive fundraising... it has allowed us to tap into the much younger market that is required for sustainable donor growth. We are thrilled with the technology and donor experience.” - Kristin Barclay Director of Marketing at Plan USA “Teespring is a great tool for raising funds and awareness for our programs. It helps us maximize our social networks and provides a new way for us to engage our donors... Seemed too good to be true at first, but we are now official fans of Teespring!” - The Moyer Foundation

Thank you for your interest in Teespring! We look forward to working with your organization. Please feel free to contact us at any time for additional information: TEESPRING or 13 Let’s Get Started!

Q & A Please type your questions in the chat window. Follow-up questions can be posted in the community forum:

Thank You to Our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: