Van Comms Credentials

EVENTS & EXPERIENTIAL Who we are

An introduction to our Agency Van is the lifestyle team at Richmond Towers Richmond Towers: 30-strong, award winning consultancy of communications professionals A reputation for offering strong and focussed solutions One of the PRCA’s Top 50 Digital Agencies Specialist social media division PRCA CMS quality assurance audited Gold in ‘The Best for PR’ Industry Awards 2014 RAR Recommended

Who We Work With

Client Praise “The team delivers outstanding results with professionalism and passion” Anna Adriani, Global PR director, illycaffè “Creativity, enthusiasm, persistence and results. The team delivers and we absolutely love working with them” Wendy Neville, Head of Communications & Marketing, London Transport Museum “I wish all our agencies were like Van. They are solid, creative and I know they will never let me down” James Mawer, Head of Sales & Marketing, Hollywood Bowl “I wish all our agencies were like Van. They are solid, creative and I know they will never let me down” James Mawer, Head of Sales & Marketing, Hollywood Bowl

EVENTS & EXPERIENTIAL Examples of Our Work

News Creation – Privilege Insurance Our year long brief from Privilege is to increase brand awareness, share of voice and consideration on price comparison websites, through a programme of ‘news creation’ stories. The strategy was to target the stories at the lifestyle and needs of the target audience for both motor and home insurance. To date, we’ve generated 500 articles across all channels in six months, and blown all targets out of the water.

To rapidly build up a high quality following for Deichmann’s fledgling instagram account, we launched #ADayInMyDeichmanns - a competition that saw us working with 40 of the UK’s top fashion bloggers. We asked them to take a picture of their feet and upload it to instagram using the hash tag and following us to win a trip to Milan. In three weeks we received over 100 entries from bloggers and the public, and Deichmann’s followers went from 200 to 1,000. Framboise Fashion Golden DiamondsWish Wish WishAlice Zielasko Building a social media following – Deichmann Shoes

Product placement– illy & Deichmann Shoes

To promote Porsche’s plug-in hybrid supercar, Van arranged a photoshoot with Porsche ambassador Maria Sharapova, and Porsche racing driver, Mark Webber. The story behind the shoot was Maria being driven to the WTA pre-Wimbledon party at the Kensington Roof Gardens by the world’s fastest chauffeur in the world’s fastest electric car. Publicity – Porsche

Event Publicity - London Transport Museum Van was briefed to launch ‘Night Shift’ - an illuminating new exhibition at London Transport Museum celebrating the nocturnal lives of Londoners and the transport heritage that has met their needs since The campaign saw us run two press previews and a listings media campaign, along with news and feature pitches. The previews were attended by over 30 journalists and bloggers, and the campaign resulted in 50 pieces of coverage, and more importantly, brought over 13,300 visitors into the museum.

Van Comms Credentials