Apple Computer, Inc Warren Bell 404 CIS 55

Warren Bell 404 Apple Executives –Steve JobsSteve Jobs –Fred AndersonFred Anderson –Tim CookTim Cook –Nancy HeinenNancy Heinen –Ron JohnsonRon Johnson Steve Jobs Steve Jobs CEO, Apple Fred D. Anderson Fred D. Anderson Executive Vice President and Chief Financial Officer Timothy D. Cook Timothy D. Cook Executive Vice President Worldwide Sales and Operations Nancy R. Heinen Nancy R. Heinen Senior Vice President and General Counsel Ron Johnson Ron Johnson Senior Vice President Retail

Warren Bell 404 Steve Jobs Rich Richer Richest CEO, Apple Steve Jobs is the CEO of Apple, a leader in personal computers which he co- founded in 1976, and Pixar, the Academy-Award-winning animation studios which he co-founded in Apple ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple remains committed to creating the best personal computers in the world, and its hardware and software products are widely regarded as being the most innovative in the industry. Pixar has created four of the most successful and beloved animated films of all time: Toy Story (1995), A Bug's Life (1998), Toy Story 2 (1999) and Monsters Inc. (2001). Pixar's four films have together earned more than $1.5 billion box office receipts worldwide. Pixar's next film, Finding Nemo, will be released in summer Steve grew up in the apricot orchards which later became known as Silicon Valley, and still lives there with his wife and three of his four children.

Warren Bell 404 Fred D. Anderson Executive Vice President Chief Financial Officer Filthy Rich Fred D. Anderson joined Apple as executive vice president and chief financial officer in March In his capacity as CFO, Anderson oversees the controller, treasury, investor relations, tax, information systems, internal audit, facilities, corporate development and human resources functions. He reports to the CEO and serves on the company’s executive committee. Anderson came to Apple from Automatic Data Processing (ADP), where he was chief financial officer. In that capacity he oversaw the controller, treasury, internal audit, tax, investor relations, real estate and facilities functions and served on the Company’s executive committee. Prior to joining ADP, Anderson held several domestic and international executive positions at MAI Systems Corporation, including president and chief operating officer as well as senior vice president and chief financial officer. He also served as a member of the company’s board of directors. Earlier he was a manager in the consulting division of Coopers & Lybrand. Anderson’s career accomplishments include major contributions to the turnaround at Apple over the last three years. These involved solving a liquidity crisis through a major convertible bond offering and significant asset management improvements; executing a massive restructuring that enabled the company to return to sustainable profitability, and working with the CEO and other members of the Executive Team to regain growth of the company. Anderson received a Bachelor of Arts degree from Whittier College and an M.B.A. from the University of California, Los Angeles. He served as a captain in the U. S. Air Force and is a certified public accountant in the State of California. He also currently serves on the 3Com board of directors and is a member of the Financial Accounting Standards Advisory Board.

Warren Bell 404 Timothy D. Cook Executive Vice President of Worldwide Sales Executive Vice President of Operations Mighty rich too Timothy D. Cook is Apple’s executive vice president of Worldwide Sales and Operations and reports to Apple’s CEO. Cook leads the global sales and operations organization that is responsible for the end-to-end management of Apple’s supply chain, sales activities, and service and support in all markets and countries. He plays a key role in the continued development of strategic reseller and supplier relationships and flexibility in response to an increasingly demanding marketplace. Before joining Apple, Cook was vice president of Corporate Materials for Compaq and was responsible for procuring and managing all of Compaq’s product inventory. Previous to his work at Compaq, Cook was the chief operating officer of the Reseller Division at Intelligent Electronics. Cook also spent 12 years with IBM, most recently as director of North American Fulfillment where he led manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America. Cook earned an M.B.A. from Duke University, where he was a Fuqua Scholar, and a Bachelor of Science degree in Industrial Engineering from Auburn University.

Warren Bell 404 The Money Bleeding out like crazy! Looks like earnings have stabilized. Could it be the cool new products, or just bum luck?

Warren Bell 404 The End Sit back and relax Enjoy the music Watch the funny movies Complain about the crappiness of it all Steven Wozniak and Steven Jobs had been friends in high school. They had both been interested in electronics, and both had been perceived as outsiders. They kept in touch after graduation, and both ended up dropping out of school and getting jobs working for companies in Silicon Valley. (Woz for Hewlett-Packard, Jobs for Atari) Wozniak had been dabbling in computer-design for some time when, in 1976, he designed what would become the Apple I. Jobs, who had an eye for the future, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer was born.Apple I Hobbyists did not take the Apple I very seriously, and Apple did not begin to take off until 1977, when the Apple II debuted at a local computer trade show. The first personal computer to come in a plastic case and include color graphics, the Apple II was an impressive machine. Orders for Apple machines were multiplied by several times after its introduction. And with the introduction in early '78 of the Apple Disk II, the most inexpensive, easy to use floppy drive ever (at the time), Apple sales further increased.Apple II With the increase in sales, however, came an increase in company size, and by 1980, when the Apple III was released, Apple had several thousand employees, and was beginning to sell computers abroad. Apple had taken on a number of more experienced mid-level managers and, more importantly, several new investors, who opted to take seats on the board of directors. Older, more conservative men, the new directors made sure that Apple became a "real company," much to the dismay of many of its original employees. Apple III In 1981, things got a bit more difficult. A saturated market made it more difficult to sell computers, and in February. Apple was forced to lay off 40 employees. Wozniak was injured in a plane crash. He took a leave of absence and returned only briefly. Jobs became chairman of Apple computer in March. KaPOW!