BBC BUSINESS CHALLENGE GAMES, CAMERA, ACTION!

WEEK 3 Go! GAMES, CAMERA, ACTION!

INTRODUCTION THE CHALLENGE The Challenge: “Games, Camera, Action!” With the 2016 Olympics around the corner, the BBC is looking for a Youth TV Production Company to develop a special show to accompany the Olympics and you have been invited to pitch. RE-CAP!

INTRODUCTION THE CHALLENGE As a Team you must… – Assign roles – Decide what the objective of your TV show is –Develop an overview of your proposed show RE-CAP! The Brief: The BBC needs a concept for 6 episodes: one per week for the build up and the duration of the Olympics (19 days) and the Paralympic Games (11 days). Days, dates and times are down to your team!

INTRODUCTION THE CHALLENGE What are you going to get out of this? –The opportunity to win a virtual one-to-one CV clinic with the BBC –The four finalists will have a unique insight experience day at the BBC –Network with local SMEs and employees from the BBC –Practical employability skills –CV enhancement RE-CAP!

INTRODUCTION THE CHALLENGE Week 2 progress You have looked at social responsibility surrounding the making of your TV show. Your team should now… Have assigned roles Have a genre and aim for your show Have thought about your target market Aim to include local areas in the production

INTRODUCTION THE CHALLENGE Keep these goals in mind ENJOY! BE PRESENT IN CLASS ENGAGE IN ACTIVITIES TRY YOUR BEST WORK AS A TEAM

What is Expected of You? You will be guided through this journey with weekly sessions. These will include set tasks, as well as free research time. What you get out of this experience will be determined by what YOU put in. On Week 6 you will present the following: 1.A five-minute video of your team’s pitch to win the TV production contract 2.A ten-minute, live, group presentation on how you have worked as a team 3.Evidence of your work - either a hard copy folder of all research and ideas printed and professionally presented, OR a ppt presentation of the above on a USB stick INTRODUCTION THE CHALLENGE RE-CAP!

Overview Week 1- Get to grips with everything ‘Olympics’ Week 2- Assign roles, choose genre, decide on your TV show Week 3- Reaching your target market, choosing aims, TV show development Week 4- Outcomes of your show, positive impact Week 5- Filming and fine-tuning your pitch Week 6- Final Presentations INTRODUCTION THE CHALLENGE

LET’S BEGIN GAMES, CAMERA, ACTION!

Team Discussion What do you know about the Paralympics Games? Did you follow London 2012? Has it changed your views on ‘disability’? Does it have a positive impact on society? Does it have the same draw as the Olympics? AIMS GAMES, CAMERA, ACTION!

Divide and Conquer: What links your show with Rio? The Olympic Games 2016 GAMES, CAMERA, ACTION! Your TV Show Link 1? Link 2? Link 3? AIMS Your TV Show How is your TV show in-line with the aim of the Olympics?

What does your show portray and represent? E.g. Local life? Online community? Healthy lifestyles? Proud to be British? GAMES, CAMERA, ACTION! AIMS

INTRODUCTION Paralympics Have you included both Olympic and Paralympics coverage and references? RISK ASSESSMENT

RESPONSIBILITY The Olympics and Equality & Diversity What does ‘equality and diversity’ mean to you? GAMES, CAMERA, ACTION! Equality – equal rights and treatment to all individuals Diversity – difference from what is normal or expected

RISK ASSESSMENT Consider… Audiences come in all shapes and sizes It’s important in television to not just cater for ‘people like you’. Have you considered age, gender, religion, experience, ability, sexual orientation, class and intellect of your viewer? Who is most likely to be offended by your show? What sort of person may feel segregated? In what ways is your show inclusive? GAMES, CAMERA, ACTION!

LIGHTS, CAMERA, ACTION! SOCIAL MEDIA Your Crew Within your assigned role, what area of Social Media could you take responsibility for?

SOCIAL MEDIA Get it trending Hashtag Get blogging Facebook page Launch excitement Pre-production Instagram Viral videos/photos Ambassador endorsement Olympic reference Most effective for YOU? GAMES, CAMERA, ACTION!

INTRODUCTION SOCIAL MEDIA Research time… Gather some statistics on who you are reaching with Social Media to back up your choices. Remember: your pitch will have to prove that your show will have the desired impact in reaching as many young people as possible.

LIGHTS, CAMERA, ACTION! DEVELOPMENT Name your show What is your show’s USP? (Unique Selling Point) Write a TV listing for Episode 1 for Radio Times In 100 words get people interested in your show Choose one image to accompany your listing Marketing your Show

LIGHTS, CAMERA, ACTION! DEVELOPMENT Plan a ten-minute interview segment for Radio1 to promote equality and diversity. Think about someone who reflects equality & diversity Find a way to link it to your show Marketing your Show

INTRODUCTION THE CHALLENGE Remember… –Keep record of all notes and teamwork –Research outside of class time –Always bring something to the table “I am so grateful for what the Paralympians did. When I used to push my son Ivan around in his wheelchair, I always thought people saw the wheelchair, not the boy. Today, more people would see the boy and not the chair and that’s because of what happened here this summer.” David Cameron