© Constant Contact Marketing for Success Grow Your Business with Newsletters & Announcements

© Constant Contact 2015 Tracey Lee Davis Constant Contact, Authorized Local Expert ZingPop Social Media, Marketing Consultant Welcome!

BE A MARKETER All it takes is Constant Contact ® #BeaMarketer

At its core, marketing is about getting results. 4

Agenda 5 1. What are campaigns, newsletters? 2. Marketing 3. & Social: you have to use both! 4. Next Steps

Agenda 6 1. What are campaigns, newsletters? 2. Marketing 3. & Social: you have to use both! 4. Next Steps 1. What are campaigns, newsletters?

7 Pull response Push content What are campaigns?

1. What are campaigns, newsletters? 8 What is a newsletter? Information – in the form of a picture, a paragraph, and a call to action.

9 1. What are campaigns, newsletters? Cards / Announcements Information / Updates Business Letters Press Releases Types of newsletters What do you want to communicate?

Agenda What are campaigns, newsletters? 2. Marketing 3. & Social: you have to use both! 4. Next Steps 2. Marketing

OFFERINGS Education entertainment Marketing expertise Products LISTS tips industry news sales Reports employees RESOURCES links TESTIMONIALS opinions community news STUDIES DATA research holiday seasonal menus Donations Fundraisers FAQs Events Surveys coupons deals TUTORIALS DISCOUNTS RESULTS Updates

Education entertainment Marketing expertise Products LISTS tips industry news sales Reports employees RESOURCES links TESTIMONIALS opinions community news STUDIES DATA research holiday seasonal menus Donations Fundraisers FAQs Events Surveys coupons deals TUTORIALS DISCOUNTS RESULTS Updates OFFERINGS Updates Education entertainment

20 lines of text or less Less is more. How much is enough? Marketing Source: 3 pictures or less Limit links to 1-2 More than ½ of s are read on mobile

Source: ContentLEAD, Infographic: Anatomy of the Marketing Message, 2015 Source: Constant Contact Data Reveals Direct Correlation Between Campaign Effectiveness and Number of Images and Text Lines Featured, % of people pay more attention to s with pictures Spotlight your products, services, employees and customers 3 or fewer images for highest click through Use alt text and preheader text: readers may not see images by default Don’t use images of your content 2. Marketing Make it engaging with photos

Source: Animoto, the 2015 Video Marketing Cheat Sheet Source: The Power of Visual Content, Market Domination Media 15 Mention your video in the subject line Consumers are 50% more likely to read s that include video Keep videos under 90 seconds Use video for product demos, testimonials, promotions 2. Marketing Make it engaging with videos

Marketing Give your message impact. Use visuals.

Marketing Give your message impact. Use visuals.

Marketing But... use visuals carefully.

Repurpose everything Marketing Make it easier on yourself

Marketing Three words to rule your world as a marketer… [because an that isn’t opened isn’t effective]

Marketing Now, later or never 1.Who is your message from? 2.What is your subject / headline? 3.When do you send or post ?

Marketing Who is it from? Winning the battle of priorities How will you be most recognizable? CAN-SPAM Act and CASL CAN-SPAM Act: and search “CAN-SPAM” CASL: fightspam.gc.cafightspam.gc.ca

Marketing Who is it from? The importance of consistency and recognition Facebook

2. Marketing What’s the subject? 2 SECONDS 2 WORDS 2 TODAY Winning the battle of priorities 24

2. Marketing Subject lines... what would you change? March Newsletter Tomorrow: Need 3 Hammers – Can you help? Joes’ Pet Store Newsletter ALERT! Help your dog beat the heat! Children’s Classes Still time! Openings available for children’s classes 25

Marketing Timing is everything. When should you send it? Monthly is most common How often? When is your audience most likely to take the action you want? What day & time?

Marketing When to send How to test the day and time that’s best for you Time: 1.Use the same three audience lists 2.Select three times on the day with the best open rate 3.Send your at three different times and watch for the best open rate Day: 1.Select three different audiences 2.Select three days in the week 3.Send your and watch for the best open rate

2. Marketing More than half won’t see images by default Text links get more clicks than buttons Place your logo left or center in Include company name in text Practical advice for your ...

Keep key action above scroll line Limit your choices to 1-2 links Make all images clickable & use text labels 29

Agenda What are campaigns, newsletters? 2. Marketing 3. & Social: you have to use both! 4. Next Steps 3. & Social: you have to use both!

Within a 5-year time span & Social: you have to use both! 10% of small businesses did social media marketing. Source:

That went up to 3. & Social: you have to use both! A whopping 87% of small businesses using social media marketing! Source:

& Social: you have to use both 74% of shoppers use social media to guide purchases Source: ODM Group 43% purchase a product shared or favorited by a friend Source: Vision Critical 84% of social media users share to show their support for a cause Source: New York Times It influences decisions

Amplify your & Social: you have to use both Drive traffic back... FacebookLinkedInTwitterPinterest

3. & Social: you have to use both 35 La Provence: B2C

3. & Social: you have to use both 36 Bisque Imports: B2B

3. & Social: you have to use both 37 Canine Assistants: Nonprofit

Agenda What are campaigns, newsletters? 2. Marketing 3. & Social: you have to use both! 4. Next Steps

39 Use the Share Bar 4. Next Steps Don’t be shy! Ask people to like, share, retweet & pin Add Social Media Buttons Expand your reach, add a “Social Share” bar.

Expand your reach, grow your list

41 4. Next Steps Expand your reach, use a web-based sign up tool.

Text to Join™Scan to Join™ Expand your reach with tools from Constant Contact Next Steps

Expand your reach with contact-capture apps. 4. Next Steps 43

SMTWTFS 1 2 Tips for Spring Newsletter Facebook Twitter LinkedIn Motivation Monday Facebook Pinterest New Product Newsletter Facebook Twitter Motivation Monday Facebook Pinterest Staff Pics Facebook Instagram Newsletter Motivation Monday Facebook Pinterest Event Photos Facebook Twitter Motivation Monday Facebook Pinterest 2930 Newsletter Facebook Twitter 4. Next Steps 44 Content calendar for all networks Regular Newsletter Blog Post Theme Days Multimedia News/ promotions

Resources 45 Get started today… 60-day free trial Learn more... Local and online seminars Scroll down to Seminars & Training Find help... Constant Contact Marketing Resources blogs.constantcontact.com/library Check out blog posts, guides, videos, infographics, recorded webinars and more!

46 Questions?