RESEARCH METHODS Lecture 28. TYPES OF PROBABILITY SAMPLING Requires more work than nonrandom sampling. Researcher must identify sampling elements. Necessary.

Slides:



Advertisements
Similar presentations
MISUNDERSTOOD AND MISUSED
Advertisements

Sample Design (Click icon for audio) Dr. Michael R. Hyman, NMSU.
SAMPLING DESIGN AND PROCEDURE
Who and How And How to Mess It up
Sampling.
Sampling-big picture Want to estimate a characteristic of population (population parameter). Estimate a corresponding sample statistic Sample must be representative.
Sampling.
Sampling and Sample Size Determination
Why sample? Diversity in populations Practicality and cost.
Chapter 11 Sampling Design. Chapter 11 Sampling Design.
7-1 Chapter Seven SAMPLING DESIGN. 7-2 Sampling What is it? –Drawing a conclusion about the entire population from selection of limited elements in a.
ISSUES RELATED TO SAMPLING Why Sample? Probability vs. Non-Probability Samples Population of Interest Sampling Frame.
Sampling Design.
Probability Sampling.
Sampling ADV 3500 Fall 2007 Chunsik Lee. A sample is some part of a larger body specifically selected to represent the whole. Sampling is the process.
Exploring Marketing Research William G. Zikmund
Sampling Design.
Sampling Moazzam Ali.
Sampling Designs and Sampling Procedures
Lecture 30 sampling and field work
Sample Design.
Exploring Marketing Research William G. Zikmund Chapter 16: Sampling Designs and Sampling Procedures.
Copyright 2010, The World Bank Group. All Rights Reserved. Agricultural Census Sampling Frames and Sampling Section A 1.
July, 2014 HQ Sampling. AGENDA 1. A brief Overview of Sampling 2. Types of Random Sampling Simple Random and Systematic Random 3. Types of Probability.
Sampling January 9, Cardinal Rule of Sampling Never sample on the dependent variable! –Example: if you are interested in studying factors that lead.
Sampling. Concerns 1)Representativeness of the Sample: Does the sample accurately portray the population from which it is drawn 2)Time and Change: Was.
CHAPTER 12 – SAMPLING DESIGNS AND SAMPLING PROCEDURES Zikmund & Babin Essentials of Marketing Research – 5 th Edition © 2013 Cengage Learning. All Rights.
Sampling Methods in Quantitative and Qualitative Research
7-1 Chapter Seven SAMPLING DESIGN. 7-2 Selection of Elements Population Element the individual subject on which the measurement is taken; e.g., the population.
Agricultural and Biological Statistics. Sampling and Sampling Distributions Chapter 5.
SAMPLE DESIGN: WHO WILL BE IN THE SAMPLE? Lu Ann Aday, Ph.D. The University of Texas School of Public Health.
Business Research Methods William G. Zikmund Chapter 16: Sample Designs and Sampling Procedures.
CHAPTER 12 DETERMINING THE SAMPLE PLAN. Important Topics of This Chapter Differences between population and sample. Sampling frame and frame error. Developing.
1 Hair, Babin, Money & Samouel, Essentials of Business Research, Wiley, Learning Objectives: 1.Understand the key principles in sampling. 2.Appreciate.
Sampling “Sampling is the process of choosing sample which is a group of people, items and objects. That are taken from population for measurement and.
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 7 The Logic Of Sampling. Observation and Sampling Polls and other forms of social research rest on observations. The task of researchers is.
McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Part Two THE DESIGN OF RESEARCH.
Sampling Methods. Probability Sampling Techniques Simple Random Sampling Cluster Sampling Stratified Sampling Systematic Sampling Copyright © 2012 Pearson.
Learning Objectives Explain the role of sampling in the research process Distinguish between probability and nonprobability sampling Understand the factors.
Chapter 6: 1 Sampling. Introduction Sampling - the process of selecting observations Often not possible to collect information from all persons or other.
Data Collection & Sampling Dr. Guerette. Gathering Data Three ways a researcher collects data: Three ways a researcher collects data: By asking questions.
Chapter 10 Sampling: Theories, Designs and Plans.
Bangor Transfer Abroad Programme Marketing Research SAMPLING (Zikmund, Chapter 12)
Essentials of Marketing Research Chapter 12: Sampling Designs and Sampling Procedures.
 When every unit of the population is examined. This is known as Census method.  On the other hand when a small group selected as representatives of.
Sampling technique  It is a procedure where we select a group of subjects (a sample) for study from a larger group (a population)
© 2007 Thomson, a part of the Thomson Corporation. Thomson, the Star logo, and Atomic Dog are trademarks used herein under license. All rights reserved.
1. 2 DRAWING SIMPLE RANDOM SAMPLING 1.Use random # table 2.Assign each element a # 3.Use random # table to select elements in a sample.
PRESENTED BY- MEENAL SANTANI (039) SWATI LUTHRA (054)
Sampling Design and Procedure
Chapter Eleven Sampling: Design and Procedures © 2007 Prentice Hall 11-1.
Copyright ©2011 by Pearson Education, Inc. All rights reserved. Chapter 8: Qualitative and Quantitative Sampling Social Research Methods MAN-10 Erlan Bakiev,
Chapter 14 Sampling.
Sampling.
Sampling Why use sampling? Terms and definitions
RESEARCH METHODS Lecture 28
Part Two THE DESIGN OF RESEARCH
Sampling Designs and Sampling Procedures
Graduate School of Business Leadership
SAMPLING (Zikmund, Chapter 12.
Sampling: Stratified vs Cluster
Meeting-6 SAMPLING DESIGN
Sampling: Theory and Methods
Sampling-big picture Want to estimate a characteristic of population (population parameter). Estimate a corresponding sample statistic Sample must be representative.
Sampling Design.
BUSINESS MARKET RESEARCH
Sampling Chapter 6.
Metode Penelitian Pertemuan 10.
Presentation transcript:

RESEARCH METHODS Lecture 28

TYPES OF PROBABILITY SAMPLING Requires more work than nonrandom sampling. Researcher must identify sampling elements. Necessary to contact the sampled respondent. Call back several times. Likely to yield representative sample. Can determine the relationship between sample and population – Calculate the sampling error i.e. deviation between sample result and population parameter due to random process.

Simple Random Sample Assumption – homogeneous population. Develop an accurate sampling frame. Locate the exact element/s to be selected i.e. decide the sample size. Number all the elements in the sampling frame. Use the list/table of random numbers.

Table of Random Digits

Take a random starting point. Characteristics of most random samples are close to the characteristics of population. Calculate the sampling error.

Systematic Random Sample Short cut for simple random sampling. Number each element in the sampling frame. Instead of using the table of random numbers, researcher develops a system for the selection of elements.

Calculate the sampling interval. Basis of random selection Sample size/Population size X 100 i.e. sample as % of Pop. Begin with a random start. Draw sample by choosing every Nth case. If elements are organized in some pattern in the sampling frame then problem. Possible periodicity in population.

Stratified Random Sampling In case population is heterogeneous, then stratify. Each stratum in itself becomes homogeneous. Researcher’s decision about homogeneity of the population. Draw the sample from each stratum by using simple random sampling procedure.

Reasons for stratification To increase a sample’s statistical efficiency. Each stratum gets represented. Reduces random sampling error. Makes the sample representative. Provides adequate data for analyzing the various subpopulations. Enables to use different research procedures in different strata.

Stratification Process Stratification based on the primary variable (Y). What characteristics of pop affect Y? Should increase homogeneity within stratum and heterogeneity between strata. Make sampling frame for each stratum. Serially number the elements. Use table of random numbers and select the sample from each stratum.

Proportionate vs. Disproportionate Proportionate: If the number of sampling units drawn from each stratum is in proportion to the relative population size of the stratum. Disproportionate: to ensure an adequate No. of sampling units in every stratum. Dictated by analytical considerations

Cluster Sampling Purpose: sample economically and retaining probability sampling. Heterogeneity within clusters but homogeneity between clusters. Random selection of clusters. Random selection of elements within the selected clusters.

Cluster sampling addresses two problems Researchers lack good sampling frame for dispersed population Reaching each sampled element is costly.

Multistage Sampling Researcher draws several samples in stages. For example: Cluster sampling is usually multistage  stage1– random sampling of big clusters stage 2– random sampling of small clusters within the big ones stage 3– random sampling of elements within the selected small clusters City blocks – households – individuals

Double Sampling When further information is needed from a subset of the group from which some information has already been collected for the same study. Want to examine the matter in more detail. Sub-sample of the primary sample

Appropriate Sample Design Depends upon a number of criteria like: 1. Degree of accuracy. 2. Resources. 3. Advance knowledge of population. 4. National vs. local project. Geographic proximity of population. 5. Need for statistical analysis. Projecting beyond the sample or the sample only.

Thank You