4/28/2017 Product analyse.

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Presentation transcript:

4/28/2017 Product analyse

Product criteria Target audience Brand image Name Positioned Packaging 4/28/2017 Product criteria Target audience Brand image Name Positioned Packaging Slogan

Target audience 4/28/2017 A big audience Women of all rates and ages How? Offer quality products Big assortment

Brand image Customers 4/28/2017 Focus on creating an emotional connection with its consumers. Customers

4/28/2017 Name

Positioning 4/28/2017 The world’s leading beauty group. L’oréal is growing faster than the market. Strengthens its position as leader.

Packaging Take care of the environment 4/28/2017 Packaging Take care of the environment Optimise the use of the packages Works together with the fashion academic of Antwerp Colours are the centre of the packages.

Slogan “Because I’m worth it!” Still used in some promotion products! 4/28/2017 Slogan “Because I’m worth it!” Still used in some promotion products! “Because you're worth it!“