CE: Symposium of Sages Do-able solutions for marketing your library services & reaching your stakeholders

Video Made the Library Star! BRYAN HULL, EDUCATION & TECHNOLOGY RESEARCH ASSOCIATE ERIN WIMMER, TEACHING & LEARNING LIBRARIAN

Background Communicate Value Strategic Direction Team ◦Marketing/Communication ◦Implemented several projects using different methods ◦Videos introducing people & services

Why videos? Introduced to the person – not just a thumbnail Shareable Distills information, but not too much Engaging!

Ok, videos. Now what? Think about: ◦Messaging ◦Who will be in which video(s) ◦Production schedule

How? Use what you’ve got! ◦Built-in laptop camera/webcam ◦Smart phone ◦Tablet ◦Video camera ◦+ sound equipment ◦+editing software

Let’s make this go viral! Advertise videos on ◦Social Media ◦Newsletters ◦Library homepage ◦Outreach s

Opportunities & Challenges Opportunities ◦Builds comradery ◦Increases understanding ◦Personalizes the Library Challenges ◦Time ◦Creativity ◦Updating content

Questions? Bryan Hull Erin Wimmer

Data Visualization Using Tableau Monica Rogers, MLIS Division Head, Reference and User Support Services Health Sciences Library and Informatics Center, University of New Mexico

What? Why?  Breathe life into annual reports  Give perspective / context  Gain NEW insights! How?  Tableau Public  FREE  Publish to website  Interactive visualizations!  Exploration – helps find the story the data is telling  Explanation – tells a story to audience  Charts  Graphs  Diagrams  Maps  ETC!!!

Chart from Digital Inspiration

National Center for Health Statistics Data Visualization Gallery

 Interactive when published to webpage!  Harder to read without interactive functions  Can share and download visualizations  ASK WHY!!!  What is this visualization telling me?  What is it NOT telling me???  Why might this be?

More depth to the data!

Different perspective

My Story: BHIC!

What questions do you have? Thank you!! Monica Rogers

It’s Who You Know: Building And Maintaining A Personal Network Lisa K. Traditi, MLS, AHIP Symposium Of Sages: Do-able Solutions For Marketing Your Library Services And Reaching Your Stakeholders Friday, Oct. 9, 2015 MCMLA Virtual Connections

NETWORKING It’s not a dirty word. Image from

Who is missing? Who is in your network? Who is missing? ? You

Tell me about your latest project? Let me introduce you to Joan, she’s been working on a data management plan, too. I bet you could swap stories! …So, what’s been keeping you up at night? Image:

Comments. Questions? Lisa K. Traditi, MLS, AHIP |