Mission Statement: “Quality service with care at doorstep” our logo is “just one call away MMS” MOBILE MEDICAL SERVICE

Reasons For Going Into Business: Unique Combination Of Health And Social Service Demand In Peshawar.Success Of Business: 1st Time In Peshawar People Appreciated Our Idea In Our Research Peshawar Situation

SERVICES: We also provide nursing aide, social work, occupational therapy, and physical therapy personal injury case management services. We will provide service 24/7. We will also open a medicine shop from where people can purchase medicine at low prices And we will also provide medicine to the patients whom our doctors will visit. ASSETS/EQUIPMENTS: For our business we will need approximate 5 ambulances. Medical apparatuses Medicines Statures, wheel chairs Gernarotor Statures, wheel chairs

PROFESSIONALS: We will contract with 3 specialist doctors (1 for children’s, 1 for ladies and for old peoples) We will hire 10 skilled drivers. Round about 10 general physicians. We will divide them into 2 different shifts morning and evening PAYMENTS: We will take ambulances on lease. We pay fixed salary to drivers. And guards We will pay fix amount to doctors (general physicians). We will pay rent for building. LOCATION: we will open a clinics in PHASE 5 we will take a private building for our clinic on rent Our priority is to provide best medical facilities in their homes.

Marketing Plan Situation Analysis (Where we have been?) No such background of this business. Its a unique business and we have introduced it 1 st time here in Peshawar. It will to offer excellent and affordable home health care and community-based social services to individuals and families. Now days people have no time

Market segmentation: Demographic Segmentation Age: Age 1-10 years children Age House wife's Age above 50 retirees. Gender: 40% males 60% Females Occupation: Professionals Businessmen Dual carrier families Income: greater than15,000,

Geographic Segmentation: We can segment our market on the basis of location. In peshawar, people are most likely to use our service are of these places: 1: University Town 2: Hayatabad Market targeting: we have initially targeted families in hayatabad and university town, because people here are very busy and for away from clinics.

Marketing Mix (4 P’s): Product: As our venture is a service venture so it doesn’t have any tangible product. But we can add these things into our product category: Brand Name: Mobile medical Services MMS Pricing policy Patient whom our doctors visit will be 500 People who visit our clinic will pay 400 Allowances We will provide allowance to people who will buy medicines from us up to 5% 10% and 15% Quality service we will provide excellent and affordable quality home health care services to individuals and families.

Price: Patient whom our doctors visit will be 500 People who visit our clinic will pay 400 Place: Similarly, Our location of the service will be Hayatabad. And if we gained success here. we shall expand our venture in new areas in city and cantt area.

Promotion: We define certain strategies in order to attract customers. Without Promotion, a venture cannot succeed We will promote our venture services through: 1: Pamphlets 2: Newspapers 3: Billboards 4: Local cable channels

SWOT ANAYLSIS STRENGTH: No competition Skilled drivers Medicine availability Fast service Good location Skilled doctors Low cost

SWOT ANAYLSIS: WEAKNESSES: Lack equipments People reluctance to change

SWOT ANAYLSIS: OPPORTUNITY: New locations in Peshawar and also in other cities of Pakistan Our own hospital Open laboratory Other services example medical instruments Medical stores

SWOT ANAYLSIS: THREATS: Traffic Local clinics Family doctors Competitors

Organizational Plan Shahbaz khan (Sleeping partner) Syed Ismael (sleeping Partner)

1: Head of the org: (Muhammad.Zeeshan) M.Zeeshan is head of the organization because he has got skills and abilities to control and handle the overall situation. 2: Operation Manager: (Ahmed Saeed) Ahmed Saeed is operation manager of the organization because he has the ability to look after and manage the different operations like he will manage the vehicles and doctors and keep a check on them. 3: Finance Manager: (Muhammad Atif) Ismail is the finance manager of the organization because he is good in finance that’s why we choose him as finance manager. 4: Accounts Manager: (Shafaq Khan ) Shafaq is the accountant of the organization because she is good in accounting, The other two partners Ismael & Shahbaz will not take any part in management but they will have same rights as the other partners have. Profit will be divided equally a mong the partners no

Financial Plan A Plan for spending and saving Future income

STARTUP CAPITAL Ambulances Furniture Medical equipments Office settlement Gernarotor Building Advertising Cash required Total

Equity Financing The Startup costs for the venture is Rs. 4,500,000 out of this amount each partner will pay Rs. 500,000 (3,000,000) Debt Financing The Remaining Rs. 1,500,000 will be borrowed from Khushali bank with following rules: Total Maturity date is 5 years. The interest rate is 10% Sources of Capital

Sale volume=1948*500 = Break Even B.E (Q) = TFC Selling Price - Variable Cost B.E (Q) = B.E (Q) = B.E (Q) =1948 Units

Projected Net Profit calculated from projected revenues less projected costs and Expenses Income Statement

JanFebMarAprMayJunJulAugSepOctNovDec Sales Ambulance Specialist Doctor Total Sales Operating Expenses Fixed Expanses Salaries SP Doctor60000 Gen Doctor Drivers70000 Gaurds12000 Building Rent25000 Monthly Installment50000 Patrol/ CNG Expanses20000 *Depreciation25000 Car maintainances75000 Variable expanses Other expanses25000 Utility Expanses Advertising G.S.T Total Expenses Gross Profit Other Income Medicine 10% Gross Profit Net Profit Net Profit Margin Net Profit in % Average Increase

1st Year2nd Year3rd Year Sales Ambulance Specialist Doctor Total Sales Operating Expenses Fixed Expanses Salaries SP Doctor Gen Doctor Drivers Gaurds Building Rent Monthly Installment Patrol/ CNG Expanses *Depreciation Car maintainances Variable expanses Other expanses Utility Expanses Advertising G.S.T Total Expenses Gross Profit Other Income Medicine 10% Gross Profit Net Profit Net Profit Margin Net Profit in % Average Increase

Statement of Cash Flow Projected Cash available calculated from projected cash accumulations minus Projected Cash Disbursements It tells us about the Inflow and Outflow of Money.

RecieptsJanFebMarAprMayJunJulAugSepOctNovDec Sales Disbursments Ambulances Furniture Medical Equipments Office Settlement Gernarotor Building payment SP Doctor Salaries60000 Gen Doctor Salaries Drivers Salaries70000 Gaurds Salaries12000 Building Rent25000 Monthly Installment50000 Patrol/ CNG Expanses20000 *Depreciation25000 Car maintainances75000 Other expanses25000 Utility Expanses Advertising G.S.T Total Disburstment Cash flow Beginning Ending

Receipts1st Year2nd Year3rd Year Sales Disbursements Ambulances000 Furniture000 Medical Equipments000 Office Settlement000 Gernarotor000 Building Down payment SP Doctor Salaries Gen Doctor Salaries Drivers Salaries Gaurds Salaries Building Rent Monthly Installment Patrol/ CNG Expanses *Depreciation Car maintainances Other expanses Utility Expanses Advertising G.S.T Total Disbursement Cash flow Beginning Ending

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