(Defining Social Media - Boundless Open Textbook. 2015)

Both will Reach Mass Audiences

Mass MediaSocial Media Limited reach with increasing cost as reach expands Offers unlimited reach and micro- targeting while investment remains relatively constant Media impressions are fleeting with awareness subsiding after date of publication/broadcast Conversations and content are lasting and continually discoverable via search engines Brand-driven Service and consumer-driven Message-drivenConversation-driven (Meyer, S. 2009)

Individuals Organizations

 Blogs  Microblogs  Collaborative Projects  Content Communities  Social Networks  Visual Social Networks  Virtual Worlds (Defining Social Media- Boundless Open Textbook 2015) (Moritz, D. 2012) (Lockhart, J )

(DeMers, J. 2013)

(Convio, 2010)

 Social Media is a low cost, effective worldwide marketing channel which will allow Spokes of Hope Worldwide supporters to share your organizations mission and achievements.  As a nonprofit it is crucial for you to continue to build relationships and strong bonds of supporters while spreading the word. This is exactly what social media enables you to do.  (The Social Media Safari | Chapter 2 Charities. 2010)

 DeMers, J. (2013, September 24). The Top 7 Social Media Marketing Trends that will Dominate Retrieved November 5, 2015, from marketing-trends-that-will-dominate-2014/  Defining Social Media - Boundless Open Textbook. (2015, July 29). Retrieved November 5, 2015, from marketing-textbook/social-media-marketing-15/introduction-to-social-media-and- digital-marketing-98/defining-social-media /  Lockhart, J. (2013, March 6). What Are Virtual Worlds & What Are Their Uses? [MakeUseOf Explains]. Retrieved November 5, 2015, from are-virtual-worlds-what-are-their-uses-makeuseof-explains/  The Social Media Safari | Chapter 2 Charities. (2010, October 26). Retrieved November 5, 2015, from  Meyer, S. (2009, September 30). 12 Ways Social Media is Different than Traditional Mass Media. Retrieved November 5, 2015, from traditional-mass-media  Moritz, D. (2012, December 14). The Shift to Visual Social Media - 6 Tips for Business [Infographic]. Retrieved November 5, 2015, from visual-social-media-6-tips-for-business-infographic/  Team, C. (2010). Going Social Tapping into Social Media for Nonprofit Success. Retrieved November 5, 2015, from s/Convio_Social-Media-Guide.pdf