Microsites & Chapter Management – Case Study Kathleen Simpson, The American Institute of Architects

Component Newsletter Announcement Knowledge Community to Launch Member-Driven Networking Platform Soon The platform called AIAKnowledgeNet. To learn more about the benefits to your members who are involved in knowledge communities, see the AIAKnowledgeNet teaser page. Special access to component staff and leaders to preview the beta site is available at Please send your comments or member inquiries to Bruce Bland at AIAKnowledgeNet teaser

Launch Timeline June 1 – main site up June 30 – microsite model set and deployed July 1 – launched to KC Advisory Groups (125 ppl) July 29 – launch to KC members (35,000 ppl) August 13 – launch to all AIA members (45,000 ppl)

Marketing Target Audience Segments 1.KC members 2.AIA members 3.Component staff (all levels) and their local KCs 4.Public

Component Leadership Messaging Deadline (July 29) Message introduces new technology—including how their local KCs can connect, how members can participate. An overview of the sign-on process, training videos, and features offered by the technology. Message sent over leadership communications channels under Knowledge Vice President’s signature.

Training / FAQs

Component Marketing Kit Deadline (August 13) Provide Marketing Materials to Components including logos and sample text newsletter text.

Table Literature

Webinar Learning Objectives Understand how to maximize your time online with the functionality of the AIA KnowledgeNet Compare AIA KnowledgeNet with other social media platforms Identify key trends in the site usage by AIA architects and allied professionals Understand the various methods for receiving information of interest including RSS feeds and notifications

Demonstrate Value Crowd Source Your Professional Practice Questions You can leverage a national network of peers in subject matter areas through AIA KnowledgeNet. Ask practical questions and receive real-time responses from over 40,000 AIA active members. AIA KnowledgeNet Mary Colette Wallace, Assoc. AIA asked for information on using sisal rope between floorboards and started a forty-post thread on materials and methods of various applications.forty-post thread Ronald Weston AIA of West Orange NJ received 13 responses regarding account software.13 responses Jonathan L. Fischel, FAIA of AIA Chicago learned about several free online resources regarding cash flow. free online resources regarding cash flow

Demonstrate Value Media Opportunity Did you know the AIA Media Relations team posts national media opportunities on pertinent AIA KnowledgeNet Discussion Forums? Subscribe, reply to inquires, and you just might see your name in print. An example would be: A writer with Architect Magazine is looking to speak with architects who have completed large retail projects in the Middle East or China within the last 12 to 18 months. She is looking for someone who can speak with authority to retail architecture in these markets - someone who can discuss what clients in these markets are looking for, where this building type is headed, and what the market is like. -- Matt Tinder, staff at the AIA national office

Demonstrate Value Practice Tips For print newsletters exert practice tips pulled from the site and highlighted in the bi-weekly AIA KnowledgeNet RoundUp.AIA KnowledgeNet RoundUp Tip: Selecting a Contractor From: AIA KnowledgeNet Project Delivery Discussion Forum For the past 15 years, I have recommended that Owner's make known and ultimately select the middle bidder. The reason for this is that, it is the middle bidder who is most likely able to construct the project at the level of quality depicted by the drawings and specifications. The middle bidder has the "fair" price. When an Owner follows this approach, I have had the smoothest design-bid-build projects with the least number of conflicts and ultimately, the happiest Owners. – Williams Sell AIA

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