+ Disney Theme Parks Expanding to Foreign Countries By Stacy Louden
+ Cartoons Alice’s WonderlandMickey Mouse
+ Movies Flowers and TreesSnow White and the Seven Dwarfs
+ And Much, Much More Amusement ParksDisney Channel
+ The Beginning Disneyland - Anaheim, California Opened July 17, 1955 Walt Disney World – Lake Buena Vista, Florida Opened October 1, 1971 With two very successful parks in the U.S., Disney wanted to expand their boundaries to other countries.
+ Crossing to Another Continent Disney’s first foreign park: Tokyo Disneyland – opened April 15, 1983 Very successful right off the start Set records for theme park attendance
+ Adapting to Another Culture Less fast food, more Japanese style dishes Architecture similar to other buildings in Japan Japanese decorations around the park
+ Disney Resort Paris Opened April 12, 1992 Almost 11 million visitors within the first year Was not very successful to do lack of cultural adaptations and misconceptions Now the most visited tourist attraction in all of Europe
+ Adapting to Another Culture Started serving alcohol after one year of being open Changed it’s name from Euro Disney to Disney Resort Paris to adapt more to the culture Marketing strategies had to be less “Americanized” to appeal to Europeans Different style toilets
+ Works Cited "The Walt Disney Company and Affiliated Companies - Company History." The Walt Disney Company and Affiliated Companies - Corporate Information. Web. 26 Nov Burgoyne, Lyn. "A Master's Paper." Walt Disney Company's Euro Disneyland Venture. Web. 26 Nov "Euro Disney S.C.A. -- Company History." Find Funding with Banks, Investors, and Other Funding Sources | FundingUniverse. Web. 26 Nov "Disney Opens Itself to Cultural Differences and Adapts Its Latest Park to the Local Culture." Marketing Planet. Web. 26 Nov Pictures: Google.com