Organizational Communications Brooke Noonan, Manager of Organizational Communications for Acme Widget

Organizational Communications

What is organizational communications? InteractionsRelationships DecisionsContracts InterpretationsAgreements MessagesNegotiations SymbolsImages Mere transmission of information inadequate to successfully accomplishing goals (Koschmann, 2012)

What is organizational communications? Type of OrganizationInternal Communication External Communication For-Profit Hierarchical-formal flow of information from higher level to lower level; directive Formal and focused on demonstrating to consumers benefits of purchasing products &/or services Non-Profit Combination of formal & informal methods Build awareness and demonstrate ability to make a difference with community support Voluntary Association Combination of formal & informal methods Formal and focused on accomplishing goal for certain purpose Corporation Reflects management style but typically hierarchical Reflects management style but often formal to reach stakeholders

What are the types of organizational communication in a business? Downward Communication Upward Communication Horizontal Communication (Boundless, 2015)

What are the functions of organizational communications in business? Motivation Control Interaction Providing Information Providing feedback (Joseph, 2015)

Why is transparency important? Transparency: “operating in such a way that an organization’s actions are visible to outsiders” (Boundless, 2015m, para.1) Disclosure Clarity Accuracy

What is the connection between targeted messaging strategies and corporate branding? Targeted messaging  Identify audience  Persuasion  Evoke response Corporate branding  Identity  Reputation  Recognition  Consumer loyalty

What is Integrated Marketing Communications? Utilizing different types of marketing, advertising, and sales tools with a goal of building a strong brand- consumer relationship Brand’s core image and messaging are reinforced Use of several communication channels to create brand awareness (Boundless, 2015)

How can organizational communications be used to shape Acme Widget’s brand? Training and Empowerment of employees Employee satisfaction and competence Superior service delivery Customer satisfaction Customer loyalty High sales and profit margins (Boundless, 2015)

What strategies can be used to build and/or maintain Acme Widget’s reputation? Be prepared Do the right thing Communicate quickly and accurately Follow up

Why is it useful to have a dedicated role for organizational communications at Acme Widget? Source of image: content/uploads/2013/02/organizational-communication.jpg

References Boundless. “A Brief Definition of Business Ethics.” Organizational Communications. Boundless, 21 Jul. 2015a. Retrieved 16 Nov from communications/introduction-to-organizational-communications-1/ethics-in-organizational-communications-4/a- brief-definition-of-business-ethics-22-26/ Boundless. “A Brief Definition of Corporate Social Responsibility.” Organizational Communications. Boundless, 21 Jul. 2015b. Retrieved 16 Nov from communications/introduction-to-organizational-communications-1/ethics-in-organizational-communications-4/a- brief-definition-of-corporate-social-responsibility Boundless. “Differences in Messaging in For-Profit vs. Non-Profit Organizations.” Organizational Communications. Boundless, 21 Jul. 2015c. Retrieved 11 Nov from organizational-communications-1/organizational-messaging-3/differences-in-messaging-in-for-profit-vs-non-profit- organizations / Boundless. “Downward Communication.” Organizational Communications. Boundless, 21 Jul. 2015d. Retrieved 11 Nov from organizational-communications-1/introduction-to-organizational-communications-2/downward-communication / Boundless. “Ethics in Organizational Communications.” Organizational Communications. Boundless, 21 Jul. 2015e. Retrieved 16 Nov from communications/introduction-to-organizational-communications-1/ethics-in-organizational-communications- 4/ethics-in-organizational-communications Boundless. “External Stakeholders.” Organizational Communications. Boundless, 21 Jul. 2015f. Retrieved 11 Nov from organizational-communications-1/introduction-to-organizational-communications-2/external-stakeholders /

References Boundless. “Formal Communications.” Organizational Communications. Boundless, 21 Jul. 2015f. Retrieved 11 Nov from organizational-communications-1/introduction-to-organizational-communications-2/formal-communications / Boundless. “Handling Unfavorable Publicity.” Organizational Communications. Boundless, 21 Jul. 2015g. Retrieved 16 Nov from organizational-communications-1/organizational-messaging-3/handling-unfavorable-publicity Boundless. “Horizontal Communication.” Organizational Communications. Boundless, 21 Jul. 2015h. Retrieved 11 Nov from organizational-communications-1/introduction-to-organizational-communications-2/horizontal-communication Boundless. “Informal Communication.” Organizational Communications. Boundless, 21 Jul. 2015i. Retrieved 11 Nov from organizational-communications-1/introduction-to-organizational-communications-2/informal-communication Boundless. “Internal Stakeholders.” Organizational Communications. Boundless, 21 Jul. 2015j. Retrieved 11 Nov from organizational-communications-1/introduction-to-organizational-communications-2/internal-stakeholders Boundless. “Introduction to Integrated Marketing Communications.” Organizational Communications. Boundless, 21 Jul. 2015k. Retrieved 16 Nov from communications/introduction-to-organizational-communications-1/organizational-messaging-3/introduction-to- integrated-marketing-communications /

References Boundless. “Modern Trends in Social Responsibility.” Organizational Communications. Boundless, 21 Jul. 2015l. Retrieved 16 Nov from organizational-communications-1/ethics-in-organizational-communications-4/modern-trends-in-social-responsibility / Boundless. “Setting Transparency Norms.” Organizational Communications. Boundless, 21 Jul. 2015m. Retrieved 11 Nov from organizational-communications-1/introduction-to-organizational-communications-2/setting-transparency-norms / Boundless. “Social Media Marketing Communications.” Organizational Communications. Boundless, 10 Oct. 2015n. Retrieved 16 Nov from communications/introduction-to-organizational-communications-1/organizational-messaging-3/social-media- marketing-communications / Boundless. “Types of Organizations.” Organizational Communications. Boundless, 21 Jul. 2015o. Retrieved 11 Nov from organizational-communications-1/introduction-to-organizational-communications-2/types-of-organizations / Boundless. “Types of Organizational Branding Deliverables.” Organizational Communications. Boundless, 21 Jul. 2015p. Retrieved 16 Nov from communications/introduction-to-organizational-communications-1/organizational-messaging-3/types-of-organizational- branding-deliverables Boundless. “Types of Organizational Messaging Deliverables.” Organizational Communications. Boundless, 21 Jul. 2015q. Retrieved 16 Nov from communications/introduction-to-organizational-communications-1/organizational-messaging-3/types-of-organizational- messaging-deliverables /

References Boundless. “Types of Stakeholders.” Organizational Communications. Boundless, 14 Oct. 2015r. Retrieved 11 Nov from organizational-communications-1/introduction-to-organizational-communications-2/types-of-stakeholders / Boundless. “Upward Communication.” Organizational Communications. Boundless, 21 Jul. 2015s. Retrieved 11 Nov from organizational-communications-1/introduction-to-organizational-communications-2/upward-communication Fox, C. (2013, May 7). 7 Steps to better communicating your brand’s story. Retrieved from Joseph, C. (2015). What are the functions of communication in a business? Retrieved from Koschmann, M. (2012, May 8). What is organizational Communication? [Video]. Retrieved from Lim, S. (2010, July). Brand Communications: Inside out; through your people. Brandbank, Issue July Retrieved from Singer, G. (2013, August 6). Brand Marketing vs. Brand Communications. Retrieved from Zalabak, P. (2014). Organizational Communication. In Fundamentals of organizational communication: Knowledge, sensitivity, skills, values (Ninth ed., pp. 1-23). Pearson.