Solution Partner Program Update Arjun Lahiri Director, Global Partner Programs

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Ease of Doing Business Partner Connections & GTM What We Heard From You 2

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Thank You For Your Continued Support! Cisco Marketplace Technology Solutions Catalog Cisco Compatible Increase in certified solutions Jan 2016 Aug % Jan 2016 Aug %

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Events Based Solution Partner Dashboard Simplified Tier Level Upgrade Solution Profiling New Designations: Platform Ready; Co-Resident Ease of Doing Business

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID New Solution Categories DevNet Cisco Compatibility 24/7 Support Invitation Only Complementary Solution 8/5 Support Preferred Solution Partner Strategic Solution Partner Solution Partner SOLUTION CATEGORIES Cisco Marketplace TECHNOLOGY SOLUTIONS CATALOG Cisco Compatible Co-Resident: BE6K and BE7K New Platform Ready (UCS) New 2 New Solution Categories with Marketplace Search Additional validations for Interoperability Platform Ready (UCS) Co-Resident (Collaboration BE Series)

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Simplified Process to Upgrade to Preferred Solution Partner Tier Increased Agent Based Case Support Increase Dedicated Sandbox Hours (+80) Eligible for World of Solutions Exhibitor Opportunity to apply for Solution Incentive Program (SIP) / Solutions Showcase Better Marketplace search display Examples of Added Benefits: Have You Taken Advantage of Upgrading Your Membership Yet?

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Simplified Partner Experience Guiding Partners to Specific Actions Based on Eligibility to Accelerate GTM Potential Events Based Completed Available: Criteria met Criteria not met Action Buttons (guide) Icons Identify Submit a Solution Integrated with DevNet Improved Case Management Easy access Partners can view all details Support Developer Case Support Compatibility Testing Submit For Testing

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Partner Testimonials Solution Partner Program Dashboard “The UI is gorgeous – very easy to work with. Right away, the new dashboard made it real clear what we completed and what we were eligible for such as upgrading to the Preferred Solution Partner tier – it was so easy!” Ray Ryan CEO; IQ NetSolutions “The overall layout and thinking are really good. As you say, the Dashboard makes the progress visible and the icons shows clearly what the status is.” Gert Wallin Solution Partner Manager, Alliances “We’ve used the SPP dashboard extensively. In particular, requesting and conducting IVT testing for all of our updated Version 9 products and the new dashboard is much easier to navigate and assess status” Cynthia Bogolub Director, Global Alliances; Veeam

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID TEST SELLBUILD MARKET Solution Partner Program Common Platform = Simple Partner Lifecycle Support Program Benefits and Enhancements DevNet Case-based Support SDKs/APIs Technical Content and Forums Learning Labs Testing and Certification Virtual Sandboxes Technical and Engineering Support Solution Partner Program Access to Cisco Partner Ecosystem Access to Cisco Customers Cisco Led Events (CL; Partner Connections) Brand Assets Cisco Marketplace and Solutions Showcase GTM Planning Services Press Releases

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Poll: EVENT CODE: #SPF What Solution Partner Program benefits are the most valuable to you?

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID DevNet Sandboxes “The cost savings of doing self-tests leveraging the Cisco Sandboxes instead of going through external labs are huge. We would have to pay an external lab twice the cost to test 3 of our Collaboration based apps while with the DevNet’s self-testing program we experience about 50% saving!” Michal Grebac Director,Strategic Sales and Marketing; 2Ring “…as compared to the last IVT testing I did in-person, this is already laid out easier than ever before...” Ray Ryan CEO; IQ NetSolutions “One of the big advantages of conducting the self-test was the flexibility to set our own schedule. Lab staff members were readily available, and had the knowledge needed to quickly respond to our questions and concerns.” Kathy Learnan Director, Product Development; ISI Technologies Supported 11 CL Milan 30+ CL Berlin developer.cisco.com

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Sandbox Value Dedicated Remote Access Lab SW EmulatorHWSW / HW HybridTOTALAnnounced in FY14 Solution Partner40 hours $120 value 24 hours $2,400 value 24 hours $1200 value 88 hours of dedicated testing valued at *$3,720 US Up to 40 hours of dedicated access Unlimited shared access for up to 2 users / devices Preferred Solution Partner 160 hours $480 value 50 hours $5,000 value 50 hours $2,500 value 260 hours of dedicated testing valued at *$7,980 US Up to 160 hours of dedicated access Unlimited shared access to up to 2 users / devices Strategic Solution Partner Same as Preferred * Estimated Value

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID DevNet Enhanced Learning Labs Growth of New Labs Added learninglabs.cisco.com Benefits Step-by-step tutorials Over 15 labs added in the past year 550+ solution partner engagements over the past year 10,000+ labs accessed since Jan. 2015

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Structured event to create matchmaking opportunities Pilot in Nov 2015 > formal ongoing program November Pilot Results >1K VAR registrations 469 G2M matches 3 NEW Partner Connections Event Series Launched MORE Partner Connections 882% Growth in downloads of ‘How to Sell’ materials 4621% Growth in number of visitors 1 Ongoing Solutions Showcase Promotion Business Cocktail Reception at Every Solution Partner Forum Partner Appreciation Reception Tonight 6-9 p.m. with Channel Partners and Cisco Powered Cloud Providers 2 Expanded Networking Events

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Cisco Marketplace / Solutions Showcase Unified Marketplace (more awareness / traffic) Solutions Showcase (Enhanced Search & Enablement assets)

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Partner Success Journey Cisco Compatible Business Outcomes Contest Solutions Showcase SIP Approved SIP Application: Alignment with Cisco Strategy And Proof Points Showcased in the Solutions Showcase Now invited to participate in Partner Connections at Partner Summit 2016 Achieved Cisco compatible certification Has a Store front in Cisco Marketplace Participated in the business outcomes contest and other case study collection efforts

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Broad Program Portfolio for Solutions GTM Solution Partner Program Solution Technology Integrator (STI) Program Cisco Referral Program 17 Recognize, Brand & Promote ecosystem partner solutions Design-in Cisco into your solutions Reward for driving demand for Cisco technologies through solutions ISVs and IHVs can participate in multiple Routes to Market

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Poll: EVENT CODE: #SPF How can we improve the Solution Partner Program to help you more?

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID Complete Your Online Survey We want to hear from you! Tell us your thoughts: what you like, new ideas and recommendations.